Pasadena, CA · standard
ZIP Code 91104
Los Angeles County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 36,751
- 3,729/sq mi High-density area
- $105,958
- Median income Above-median income area
- $1,080,100
- Median home value Above-median home value
- 50.0%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Pasadena pairs an upper-quartile household income with top-decile home values, in a suburban-density, mixed-tenure area.
- Top 15%
- household income, US ZIPs
- Top 2%
- home value, US ZIPs
- 3,729
- people per sq mi
- 55%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 91104 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 91104 (Pasadena, CA) rose +11.7% from 2023 to 2024. The all-transactions index moved from 418.1 in 2023 to 466.9 in 2024 (2000 = 100).
ZIP code 91104 is a densely settled ZIP (a standard USPS delivery area) in Pasadena, Los Angeles County, California, with 36,751 residents across 9.9 square miles, a density of 3,729 people per square mile, in the Los Angeles time zone.
ZIP 91104 lands in the middle-income range, with a median household income of $105,958 (4% above the average California ZIP), while per-capita income is $53,241. The poverty rate is 12.6%, with unemployment at 4.8%; those measures add context to the income figure. Median home value is $1,080,100 (40% above the average California ZIP) and median rent is $2,063; 55.4% of occupied homes are owner-occupied.
This is a highly-educated ZIP: 50.0% of adults hold a bachelor's degree or higher, the median age is 41.7, and the average commute is 29 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Los Angeles County, so 91104 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 91104
Top 5 sectors by establishment count in Pasadena, CA
Which industries have the most business establishments in ZIP 91104.
- Professional, scientific, and technical services
Professional, scientific, and technical services
152 establishments
- Health care and social assistance
Health care and social assistance
115 establishments
- Other services (except public administration)
Other services (except public administration)
96 establishments
- Arts, entertainment, and recreation
Arts, entertainment, and recreation
74 establishments
- Accommodation and food services
Accommodation and food services
70 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 91104, Pasadena, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
36,751
Population
9.9
Area (sq mi)
3,729
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 91104?
41.7
Median Age
47.8%
Male
52.2%
Female
29.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$105,958
Median Household Income
+4% vs state ZIP avg
$53,241
Per Capita Income
12.6%
Poverty Rate
4.8%
Unemployment Rate
28.7 min
Mean Commute Time
How ZIP 91104 ranks nationally
Pasadena, CA household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$105,958 Top 15% higher than 85% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
14,498housing units
14,498
Total Housing Units
13,488
Occupied Units
1,010
Vacant Units
2.62
Avg Household Size
Occupancy Type
$1,080,100
Median Home Value
+40% vs state ZIP avg
$2,063
Median Rent
1938
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+11.7%
YoY Change (2024)
467
HPI Index (2000 = 100)
+367%
Total Change Since 2000
Home values in ZIP 91104 have increased 11.7% over the past year (2024). Since 2000, this ZIP has seen +367% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.2% | 316 |
| 2021 | +9.1% | 345 |
| 2022 | +13.2% | 391 |
| 2023 | +7.0% | 418 |
| 2024 | +11.7% | 467 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 825 business establishments in ZIP 91104, employing approximately 4,524 people with a combined annual payroll of $205,548,000.
825
Businesses
4,524
Employees
$205.5M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 152 | 18.4% |
| Health care and social assistance | 115 | 13.9% |
| Other services (except public administration) | 96 | 11.6% |
| Arts, entertainment, and recreation | 74 | 9.0% |
| Accommodation and food services | 70 | 8.5% |
| Retail trade | 65 | 7.9% |
| Information | 56 | 6.8% |
| Construction | 45 | 5.5% |
| Real estate and rental and leasing | 37 | 4.5% |
| Finance and insurance | 31 | 3.8% |
| Administrative and support and waste management and remediation services | 28 | 3.4% |
| Educational services | 24 | 2.9% |
| Wholesale trade | 13 | 1.6% |
| Transportation and warehousing | 10 | 1.2% |
| Manufacturing | 9 | 1.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 91104 vs 91106 →
ZIP 91104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 91801
Alhambra (91801)
52,735 residents
- 91104
Pasadena (91104)
36,751 residents
- 91001
Altadena (91001)
36,126 residents
- 91107
Pasadena (91107)
32,940 residents
- 91103
Pasadena (91103)
27,480 residents
- 91106
Pasadena (91106)
24,229 residents
- 91775
San Gabriel (91775)
23,988 residents
- 91101 20,460
Pasadena (91101)
20,460 residents
- 91108 13,361
San Marino (91108)
13,361 residents
What this shows Among its immediate neighbors, ZIP 91104 ranks #2 by population - useful context the national average alone can't give.
ZIP 91104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 91108
San Marino (91108)
$204,847 median income
- 91105
Pasadena (91105)
$156,791 median income
- 91024
Sierra Madre (91024)
$143,547 median income
- 91001
Altadena (91001)
$134,903 median income
- 91107
Pasadena (91107)
$126,449 median income
- 91775
San Gabriel (91775)
$118,610 median income
- 91104
Pasadena (91104)
$105,958 median income
- 91103
Pasadena (91103)
$93,660 median income
- 91106
Pasadena (91106)
$90,028 median income
What this shows By household income, ZIP 91104 ranks #7 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 91106 | Pasadena, CA | 24,229 | 2.0 mi |
| 91101 | Pasadena, CA | 20,460 | 1.7 mi |
| 91001 | Altadena, CA | 36,126 | 2.1 mi |
| 91103 | Pasadena, CA | 27,480 | 2.4 mi |
| 91107 | Pasadena, CA | 32,940 | 2.2 mi |
| 91108 | San Marino, CA | 13,361 | 3.2 mi |
| 91105 | Pasadena, CA | 11,254 | 3.2 mi |
| 91024 | Sierra Madre, CA | 10,917 | 4.2 mi |
| 91801 | Alhambra, CA | 52,735 | 5.3 mi |
| 91775 | San Gabriel, CA | 23,988 | 4.2 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 91104, both outside CA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (36,751 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Los Angeles County
Related Areas
Frequently Asked Questions
What county is ZIP code 91104 in?
ZIP code 91104 (Pasadena) is located in Los Angeles County, California. Los Angeles County contains multiple ZIP codes, see the full list at /counties/los-angeles-ca.
What is the population of ZIP code 91104?
ZIP code 91104 in Pasadena, CA has a population of 36,751 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 91104?
The median household income in ZIP 91104 is $105,958, which is 39% above the national average of $76,288.
What is the average home value in ZIP 91104?
The median home value in ZIP 91104 is $1,080,100, which is 288% above the national average of $278,155.
What is the demographic makeup of ZIP 91104?
The largest racial group in ZIP 91104 is White at 42.1%. Hispanic or Latino residents make up 39.0% of the population.
How many businesses are in ZIP code 91104?
ZIP code 91104 has 825 business establishments employing approximately 4,524 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 91104?
The top industries by establishment count in ZIP 91104 are: Professional, scientific, and technical services (152), Health care and social assistance (115), Other services (except public administration) (96). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 91104?
According to the FHFA House Price Index, home values in ZIP 91104 increased by 11.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 367%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 91104?
In ZIP code 91104, 66.3% of residents aged 25+ have a high school diploma or higher, and 50.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 91104?
The mean commute time for workers in ZIP code 91104 is 28.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 91104?
In ZIP code 91104, approximately 55.4% of occupied housing units are owner-occupied and 44.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 91104?
The poverty rate in ZIP code 91104 is 12.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 91104's numbers, next.
- See how ZIP 91104 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Pasadena, CA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.