Pasadena, CA · standard

ZIP Code 91104

Los Angeles County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

36,751
3,729/sq mi
$105,958
Median income
$1,080,100
Median home value
50.0%
Bachelor's or higher

The verdict

Pasadena pairs an upper-quartile household income with top-decile home values, in a suburban-density, mixed-tenure area.

Top 15%
household income, US ZIPs
Top 2%
home value, US ZIPs
3,729
people per sq mi
55%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 91104 against every reporting US ZIP.

ZIP code 91104 is classified by USPS as a standard delivery area and covers roughly 9.9 square miles in Pasadena, Los Angeles County, California. The area is home to 36,751 residents, producing a population density of 3,729 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 91104 against California and the nation.

On the economic side, the median household income for ZIP 91104 sits at $105,958 (4% above the California average), while per-capita income is $53,241. The poverty rate stands at 12.6% and the unemployment rate at 4.8%. On housing, the median home value is $1,080,100 (40% above the state average) with median rent at $2,063 per month, and 55.4% of occupied units are owner-occupied, a direct signal of whether 91104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 50.0% of adults hold a bachelor's degree or higher, the median age is 41.7, and the average commute is 29 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Los Angeles County, so you can benchmark 91104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 91104

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 91104.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 91104, Pasadena, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

36,751

Population

9.9

Area (sq mi)

3,729

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 91104?

41.7

Median Age

47.8%

Male

52.2%

Female

29.6%

Foreign-Born

White 42.1%
African American 5.8%
Asian 10.3%
American Indian or Alaska Native 1.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 21.1%
Hispanic or Latino 39.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$105,958

Median Household Income

+4% vs state

$53,241

Per Capita Income

12.6%

Poverty Rate

4.8%

Unemployment Rate

28.7 min

Mean Commute Time

How ZIP 91104 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$105,958 Top 15% higher than 85% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 66.3%
Bachelor's Degree or Higher 50.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

14,498

Total Housing Units

13,488

Occupied Units

1,010

Vacant Units

2.62

Avg Household Size

Occupancy Type

Owner 55.4%
Renter 44.6%

$1,080,100

Median Home Value

+40% vs state

$2,063

Median Rent

1938

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+11.7%

YoY Change (2024)

467

HPI Index (2000 = 100)

+367%

Total Change Since 2000

Home values in ZIP 91104 have increased 11.7% over the past year (2024). Since 2000, this ZIP has seen +367% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.2% 316
2021 +9.1% 345
2022 +13.2% 391
2023 +7.0% 418
2024 +11.7% 467

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 825 business establishments in ZIP 91104, employing approximately 4,524 people with a combined annual payroll of $205,548,000.

825

Businesses

4,524

Employees

$205.5M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 152 18.4%
Health care and social assistance 115 13.9%
Other services (except public administration) 96 11.6%
Arts, entertainment, and recreation 74 9.0%
Accommodation and food services 70 8.5%
Retail trade 65 7.9%
Information 56 6.8%
Construction 45 5.5%
Real estate and rental and leasing 37 4.5%
Finance and insurance 31 3.8%
Administrative and support and waste management and remediation services 28 3.4%
Educational services 24 2.9%
Wholesale trade 13 1.6%
Transportation and warehousing 10 1.2%
Manufacturing 9 1.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 91104 vs 91106 →

ZIP 91104 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 91104 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 91104 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 91104 ranks #7 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
91106 Pasadena, CA 24,229 2.0 mi
91101 Pasadena, CA 20,460 1.7 mi
91001 Altadena, CA 36,126 2.1 mi
91103 Pasadena, CA 27,480 2.4 mi
91107 Pasadena, CA 32,940 2.2 mi
91108 San Marino, CA 13,361 3.2 mi
91105 Pasadena, CA 11,254 3.2 mi
91024 Sierra Madre, CA 10,917 4.2 mi
91801 Alhambra, CA 52,735 5.3 mi
91775 San Gabriel, CA 23,988 4.2 mi

More ZIP Codes in Los Angeles County

Frequently Asked Questions

What county is ZIP code 91104 in?
ZIP code 91104 (Pasadena) is located in Los Angeles County, California. Los Angeles County contains multiple ZIP codes, see the full list at /counties/los-angeles-ca.
What is the population of ZIP code 91104?
ZIP code 91104 in Pasadena, CA has a population of 36,751 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 91104?
The median household income in ZIP 91104 is $105,958, which is 39% above the national average of $76,288.
What is the average home value in ZIP 91104?
The median home value in ZIP 91104 is $1,080,100, which is 288% above the national average of $278,155.
What is the demographic makeup of ZIP 91104?
The largest racial group in ZIP 91104 is White at 42.1%. Hispanic or Latino residents make up 39.0% of the population.
How many businesses are in ZIP code 91104?
ZIP code 91104 has 825 business establishments employing approximately 4,524 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 91104?
The top industries by establishment count in ZIP 91104 are: Professional, scientific, and technical services (152), Health care and social assistance (115), Other services (except public administration) (96). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 91104?
According to the FHFA House Price Index, home values in ZIP 91104 increased by 11.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 367%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 91104?
In ZIP code 91104, 66.3% of residents aged 25+ have a high school diploma or higher, and 50.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 91104?
The mean commute time for workers in ZIP code 91104 is 28.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 91104?
In ZIP code 91104, approximately 55.4% of occupied housing units are owner-occupied and 44.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 91104?
The poverty rate in ZIP code 91104 is 12.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Pasadena, CA

Verify and explore additional data for this area using these official government sources.