PlainZIP

National City, CA · standard

ZIP Code 91950

San Diego County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

60,322
3,060/sq mi
$66,426
Median income
$612,200
Median home value
18.0%
Bachelor's or higher

The verdict

National City pairs a below-median household income with top-decile home values, in a suburban-density, renter-heavy and unusually populous area.

41th pct
household income, US ZIPs
Top 9%
home value, US ZIPs
3,060
people per sq mi
36%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 91950 against every reporting US ZIP.

ZIP code 91950 is a densely settled ZIP (a standard USPS delivery area) in National City, San Diego County, California, with 60,322 residents across 19.7 square miles, a density of 3,060 people per square mile, in the Los Angeles time zone.

ZIP 91950 reports a modest median household income of $66,426 (35% below the California average), while per-capita income is $30,466. The poverty rate stands at 14.9% and the unemployment rate at 6.0%. Housing costs here run $612,200 for a typical home value (21% below the state average), with rent averaging $1,670 a month; 35.7% of homes are owner-occupied.

Educational attainment sits below the national norm: 18.0% of adults hold a bachelor's degree or higher, the median age is 35.9, and the average commute is 25 minutes. To put 91950 in local context, 10 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in San Diego County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 91950

Top 5 sectors by establishment count in National City, CA

Which industries have the most business establishments in ZIP 91950.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 91950, National City, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

60,322

Population

19.7

Area (sq mi)

3,060

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 91950?

35.9

Median Age

50.2%

Male

49.8%

Female

36.1%

Foreign-Born

White 22.4%
African American 5.4%
Asian 16.8%
American Indian or Alaska Native 1.6%
Native Hawaiian or Pacific Islander 0.3%
Two or More Ethnicities 25.7%
Hispanic or Latino 64.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$66,426

Median Household Income

-35% vs state

$30,466

Per Capita Income

14.9%

Poverty Rate

6.0%

Unemployment Rate

25.3 min

Mean Commute Time

How ZIP 91950 ranks nationally

National City, CA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$66,426 41st percentile higher than 41% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 44.6%
Bachelor's Degree or Higher 18.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

19,616

Total Housing Units

18,358

Occupied Units

1,258

Vacant Units

3.03

Avg Household Size

Occupancy Type

Owner 35.7%
Renter 64.3%

$612,200

Median Home Value

-21% vs state

$1,670

Median Rent

1968

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+9.4%

YoY Change (2024)

426

HPI Index (2000 = 100)

+326%

Total Change Since 2000

Home values in ZIP 91950 have increased 9.4% over the past year (2024). Since 2000, this ZIP has seen +326% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.3% 282
2021 +15.9% 327
2022 +15.2% 377
2023 +3.4% 389
2024 +9.4% 426

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,373 business establishments in ZIP 91950, employing approximately 23,074 people with a combined annual payroll of $1,122,727,000.

1,373

Businesses

23,074

Employees

$1.1B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 267 19.4%
Accommodation and food services 209 15.2%
Health care and social assistance 178 13.0%
Other services (except public administration) 146 10.6%
Construction 125 9.1%
Wholesale trade 91 6.6%
Administrative and support and waste management and remediation services 68 5.0%
Professional, scientific, and technical services 57 4.2%
Manufacturing 56 4.1%
Real estate and rental and leasing 55 4.0%
Finance and insurance 41 3.0%
Transportation and warehousing 35 2.5%
Information 16 1.2%
Arts, entertainment, and recreation 15 1.1%
Educational services 7 0.5%
Management of companies and enterprises 5 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 91950 vs 92113 →

ZIP 91950 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 91950 ranks #5 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 91950 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 91950 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
92113 San Diego, CA 56,066 2.3 mi
92139 San Diego, CA 35,125 2.7 mi
91910 Chula Vista, CA 75,802 3.1 mi
92102 San Diego, CA 43,267 3.5 mi
92105 San Diego, CA 69,813 4.7 mi
92155 San Diego, CA 550 3.9 mi
92114 San Diego, CA 65,433 3.5 mi
91902 Bonita, CA 17,653 4.4 mi
92118 Coronado, CA 23,575 4.9 mi
91911 Chula Vista, CA 82,999 4.9 mi

More ZIP Codes in San Diego County

91911 standard
Chula Vista, CA
Pop: 82,999
92154 standard
San Diego, CA
Pop: 79,708
91910 standard
Chula Vista, CA
Pop: 75,802
92126 standard
San Diego, CA
Pop: 73,343
92105 standard
San Diego, CA
Pop: 69,813
92114 standard
San Diego, CA
Pop: 65,433

Related Areas

San Diego County National City, CA California

Frequently Asked Questions

What county is ZIP code 91950 in? ▼
ZIP code 91950 (National City) is located in San Diego County, California. San Diego County contains multiple ZIP codes, see the full list at /counties/san-diego-ca.
What is the population of ZIP code 91950? ▼
ZIP code 91950 in National City, CA has a population of 60,322 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 91950? ▼
The median household income in ZIP 91950 is $66,426, which is 13% below the national average of $76,288.
What is the average home value in ZIP 91950? ▼
The median home value in ZIP 91950 is $612,200, which is 120% above the national average of $278,155.
What is the demographic makeup of ZIP 91950? ▼
The largest racial group in ZIP 91950 is Two or More Ethnicities at 25.7%. Hispanic or Latino residents make up 64.8% of the population.
How many businesses are in ZIP code 91950? ▼
ZIP code 91950 has 1,373 business establishments employing approximately 23,074 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 91950? ▼
The top industries by establishment count in ZIP 91950 are: Retail trade (267), Accommodation and food services (209), Health care and social assistance (178). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 91950? ▼
According to the FHFA House Price Index, home values in ZIP 91950 increased by 9.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 326%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 91950? ▼
In ZIP code 91950, 44.6% of residents aged 25+ have a high school diploma or higher, and 18.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 91950? ▼
The mean commute time for workers in ZIP code 91950 is 25.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 91950? ▼
In ZIP code 91950, approximately 35.7% of occupied housing units are owner-occupied and 64.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 91950? ▼
The poverty rate in ZIP code 91950 is 14.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.