Chula Vista, CA · standard
ZIP Code 91910
San Diego County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 75,802
- 2,392/sq mi
- $90,222
- Median income
- $741,200
- Median home value
- 28.6%
- Bachelor's or higher
The verdict
Chula Vista pairs an above-median household income with top-decile home values, in a suburban-density, mixed-tenure and unusually populous area.
- Top 27%
- household income, US ZIPs
- Top 6%
- home value, US ZIPs
- 2,392
- people per sq mi
- 50%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 91910 against every reporting US ZIP.
ZIP code 91910 is classified by USPS as a standard delivery area and covers roughly 31.7 square miles in Chula Vista, San Diego County, California. The area is home to 75,802 residents, producing a population density of 2,392 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 91910 against California and the nation.
On the economic side, the median household income for ZIP 91910 sits at $90,222 (11% below the California average), while per-capita income is $38,801. The poverty rate stands at 10.9% and the unemployment rate at 7.3%. On housing, the median home value is $741,200 (4% below the state average) with median rent at $2,022 per month, and 50.0% of occupied units are owner-occupied, a direct signal of whether 91910 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 28.6% of adults hold a bachelor's degree or higher, the median age is 38, and the average commute is 26 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing San Diego County, so you can benchmark 91910 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 91910
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 91910.
- Health care and social assistance
Health care and social assistance
298 establishments
- Accommodation and food services
Accommodation and food services
203 establishments
- Retail trade
Retail trade
195 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
194 establishments
- Construction
Construction
157 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 91910, Chula Vista, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
75,802
Population
31.7
Area (sq mi)
2,392
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 91910?
38.0
Median Age
51.5%
Male
48.5%
Female
29.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$90,222
Median Household Income
-11% vs state
$38,801
Per Capita Income
10.9%
Poverty Rate
7.3%
Unemployment Rate
26.2 min
Mean Commute Time
How ZIP 91910 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$90,222 Top 27% higher than 73% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
27,850
Total Housing Units
26,230
Occupied Units
1,620
Vacant Units
2.90
Avg Household Size
Occupancy Type
$741,200
Median Home Value
-4% vs state
$2,022
Median Rent
1974
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.2%
YoY Change (2024)
360
HPI Index (2000 = 100)
+260%
Total Change Since 2000
Home values in ZIP 91910 have increased 7.2% over the past year (2024). Since 2000, this ZIP has seen +260% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.5% | 238 |
| 2021 | +13.9% | 271 |
| 2022 | +15.1% | 312 |
| 2023 | +7.5% | 336 |
| 2024 | +7.2% | 360 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,701 business establishments in ZIP 91910, employing approximately 22,822 people with a combined annual payroll of $1,156,326,000.
1,701
Businesses
22,822
Employees
$1.2B
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 298 | 17.5% |
| Accommodation and food services | 203 | 11.9% |
| Retail trade | 195 | 11.5% |
| Professional, scientific, and technical services | 194 | 11.4% |
| Construction | 157 | 9.2% |
| Other services (except public administration) | 149 | 8.8% |
| Real estate and rental and leasing | 109 | 6.4% |
| Administrative and support and waste management and remediation services | 96 | 5.6% |
| Finance and insurance | 92 | 5.4% |
| Wholesale trade | 66 | 3.9% |
| Transportation and warehousing | 43 | 2.5% |
| Manufacturing | 29 | 1.7% |
| Educational services | 27 | 1.6% |
| Information | 24 | 1.4% |
| Arts, entertainment, and recreation | 15 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 91910 vs 91911 →
ZIP 91910 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 91911
Chula Vista (91911)
82,999 residents
- 91910
Chula Vista (91910)
75,802 residents
- 92114
San Diego (92114)
65,433 residents
- 91950
National City (91950)
60,322 residents
- 92113
San Diego (92113)
56,066 residents
- 91913
Chula Vista (91913)
40,971 residents
- 92139
San Diego (92139)
35,125 residents
- 92173 29,429
San Ysidro (92173)
29,429 residents
- 91945 25,460
Lemon Grove (91945)
25,460 residents
What this shows Among its immediate neighbors, ZIP 91910 ranks #2 by population — useful context the national average alone can't give.
ZIP 91910 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 91915
Chula Vista (91915)
$139,503 median income
- 91913
Chula Vista (91913)
$129,337 median income
- 91902
Bonita (91902)
$122,524 median income
- 92114
San Diego (92114)
$97,794 median income
- 92139
San Diego (92139)
$95,653 median income
- 91910
Chula Vista (91910)
$90,222 median income
- 91945
Lemon Grove (91945)
$88,016 median income
- 91911
Chula Vista (91911)
$82,350 median income
- 92173
San Ysidro (92173)
$69,792 median income
What this shows By household income, ZIP 91910 ranks #6 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 91911 | Chula Vista, CA | 82,999 | 2.1 mi |
| 92139 | San Diego, CA | 35,125 | 2.9 mi |
| 91902 | Bonita, CA | 17,653 | 3.0 mi |
| 91950 | National City, CA | 60,322 | 3.1 mi |
| 92114 | San Diego, CA | 65,433 | 4.8 mi |
| 91913 | Chula Vista, CA | 40,971 | 4.3 mi |
| 92173 | San Ysidro, CA | 29,429 | 5.9 mi |
| 91945 | Lemon Grove, CA | 25,460 | 6.7 mi |
| 92113 | San Diego, CA | 56,066 | 5.3 mi |
| 91915 | Chula Vista, CA | 24,659 | 6.4 mi |
More ZIP Codes in San Diego County
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Frequently Asked Questions
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What percentage of residents own vs. rent in ZIP 91910? ▼
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ZIP Code Research Guides
Official Data Resources for Chula Vista, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.