Residential delivery area · California
ZIP Code 91910: Chula Vista, CA
ZIP code 91910 is in Chula Vista, California, entirely in San Diego County (Census 2020 ZIP-county file). About 77,000 people live there (Census Bureau, ACS 2020-2024), the 2nd most populous of Chula Vista's 5 residential ZIP codes. Median household income is $90,222 (Census Bureau, ACS 2020-2024). By Census place, its land lies in Chula Vista (95%) and Bonita (5%).
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Chula Vista · 5 residential ZIPs
- County
- San Diego County
- Census places
- Chula Vista (95%); Bonita (5%) census-designated place
- Neighborhoods
- Rancho del Rey, Sunny Vista GeoNames
- Metro area
- San Diego-Chula Vista-Carlsbad, CA
- House district
- CA-52 119th Congress
- State
- California
- Time zone
- Pacific
- Land area
- 12.6 sq mi · 6,127 people per sq mi
Where is ZIP code 91910?
91910 centers on 32.637°, -117.062° and covers 12.6 square miles of land plus 1.7 of water. It borders 4 ZIP codes: 91911, 91950, 91902, 91913.
The map draws ZIP code areas only. For the streets inside 91910, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0); neighborhoods from the GeoNames gazetteer (CC BY 4.0), placed in this ZIP code by PlainZIP.
How does 91910 compare with the rest of Chula Vista?
| Measure | 91910 | In Chula Vista | In San Diego County | In CA |
|---|---|---|---|---|
| People (ACS 2020-2024) | 77,123 | 2nd of 5 | 3rd of 116 | 41st of 1,802 |
| Median household income | $90k | 4th of 5 | 69th of 85 | 697th of 1,189 |
| Median home value | $741k | 4th of 5 | 63rd of 89 | 634th of 1,317 |
Its median household income is higher than in 73% of U.S. residential ZIP codes, and it is denser than 95% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 91910?
The 2020 Census counted 79,613 people in 91910; the ACS, which samples households over 2020-2024, estimates 77,123. Between the 2010 and 2020 censuses its population grew 5.0% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 77,123
- 2020 Census count
- 79,613+5.0% since 2010 (75,802)
- Households
- 26,230
- Median age
- 38.0
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 91910?
Of the 77,123 people the ACS estimates in 91910, 21.9% are under 18 and 16.3% are 65 or older. The largest group by race and Hispanic origin is Hispanic or Latino (65.7%), then White (not Hispanic) (17.5%).
- Under 1821.9%
- 18 to 6461.8%
- 65 and older16.3%
- Hispanic or Latino65.7%
- White, not Hispanic17.5%
- Asian, not Hispanic10.0%
- Other or two or more3.7%
- Black, not Hispanic3.1%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 91910 earn?
Median household income is $90,222 (ACS 2020-2024), the 69th highest of the 85 ranked ZIP codes in San Diego County. It rose from $80,794 in 2015-2019 (in 2024 dollars), a change larger than the surveys' margins of error.
- Median household income
- $90,222
- Income per person
- $38,801
- Below the poverty line
- 10.9%
- Unemployed (of the labor force)
- 7.5%
- Adults 25+ with a bachelor's degree
- 28.6%
- Adjusted gross income per tax return, 2022
- $68,60240,060 returns; wages 74% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 91910?
FHFA's house price index for 91910, built from repeat sales and appraisals of the same homes, rose 101% from 2015 to 2025 and rose 54% from 2020 to 2025, and moved +2.1% in 2025.
- Median home value (owners' estimate)
- $741,200
- Median gross rent
- $2,022
- Homes owned by their occupants
- 50.0%
- Housing units
- 27,850
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 91910?
1,701 business establishments had a location in this ZIP code in 2023, 137 more than in 2018; the most are in health care and social assistance (ZIP Code Business Patterns).
- Health care and social assistance298
- Accommodation and food services203
- Retail trade195
- Professional, scientific, and technical services194
- Construction157
- Other services (except public administration)149
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 91910?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 91911 | Chula Vista | 85,542 | $82k | 2.2 mi |
| 91950 | National City | 59,891 | $66k | 2.9 mi |
| 91902 | Bonita | 17,698 | $123k | 4.1 mi |
| 91913 | Chula Vista | 57,721 | $129k | 4.5 mi |
| 92139 | San Diego | 34,703 | $96k | 3.1 mi (near) |
| 92136 | San Diego | 4,573 | – | 4.8 mi (near) |
| 92114 | San Diego | 65,745 | $98k | 4.9 mi (near) |
| 92113 | San Diego | 48,215 | $62k | 5.2 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.