Chula Vista, CA · standard
ZIP Code 91910
San Diego County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 75,802
- 2,392/sq mi High-density area
- $90,222
- Median income Above-median income area
- $741,200
- Median home value Above-median home value
- 28.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Chula Vista pairs an above-median household income with top-decile home values, in a suburban-density, mixed-tenure and unusually populous area.
- Top 27%
- household income, US ZIPs
- Top 6%
- home value, US ZIPs
- 2,392
- people per sq mi
- 50%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 91910 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 91910 (Chula Vista, CA) rose +7.2% from 2023 to 2024. The all-transactions index moved from 335.7 in 2023 to 359.9 in 2024 (2000 = 100).
ZIP code 91910 is a densely settled ZIP (a standard USPS delivery area) in Chula Vista, San Diego County, California, with 75,802 residents across 31.7 square miles, a density of 2,392 people per square mile, in the Los Angeles time zone.
ZIP 91910 lands in the middle-income range, with a median household income of $90,222 (11% below the average California ZIP), while per-capita income is $38,801. The poverty rate is 10.9%, with unemployment at 7.3%; those measures add context to the income figure. Median home value is $741,200 (4% below the average California ZIP) and median rent is $2,022; 50.0% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 28.6% of adults hold a bachelor's degree or higher, the median age is 38, and the average commute is 26 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in San Diego County, so 91910 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 91910
Top 5 sectors by establishment count in Chula Vista, CA
Which industries have the most business establishments in ZIP 91910.
- Health care and social assistance
Health care and social assistance
298 establishments
- Accommodation and food services
Accommodation and food services
203 establishments
- Retail trade
Retail trade
195 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
194 establishments
- Construction
Construction
157 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 91910, Chula Vista, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
75,802
Population
31.7
Area (sq mi)
2,392
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 91910?
38.0
Median Age
51.5%
Male
48.5%
Female
29.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$90,222
Median Household Income
-11% vs state ZIP avg
$38,801
Per Capita Income
10.9%
Poverty Rate
7.3%
Unemployment Rate
26.2 min
Mean Commute Time
How ZIP 91910 ranks nationally
Chula Vista, CA household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$90,222 Top 27% higher than 73% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
27,850housing units
27,850
Total Housing Units
26,230
Occupied Units
1,620
Vacant Units
2.90
Avg Household Size
Occupancy Type
$741,200
Median Home Value
-4% vs state ZIP avg
$2,022
Median Rent
1974
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.2%
YoY Change (2024)
360
HPI Index (2000 = 100)
+260%
Total Change Since 2000
Home values in ZIP 91910 have increased 7.2% over the past year (2024). Since 2000, this ZIP has seen +260% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.5% | 238 |
| 2021 | +13.9% | 271 |
| 2022 | +15.1% | 312 |
| 2023 | +7.5% | 336 |
| 2024 | +7.2% | 360 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,701 business establishments in ZIP 91910, employing approximately 22,822 people with a combined annual payroll of $1,156,326,000.
1,701
Businesses
22,822
Employees
$1.2B
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 298 | 17.5% |
| Accommodation and food services | 203 | 11.9% |
| Retail trade | 195 | 11.5% |
| Professional, scientific, and technical services | 194 | 11.4% |
| Construction | 157 | 9.2% |
| Other services (except public administration) | 149 | 8.8% |
| Real estate and rental and leasing | 109 | 6.4% |
| Administrative and support and waste management and remediation services | 96 | 5.6% |
| Finance and insurance | 92 | 5.4% |
| Wholesale trade | 66 | 3.9% |
| Transportation and warehousing | 43 | 2.5% |
| Manufacturing | 29 | 1.7% |
| Educational services | 27 | 1.6% |
| Information | 24 | 1.4% |
| Arts, entertainment, and recreation | 15 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 91910 vs 91911 →
ZIP 91910 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 91911
Chula Vista (91911)
82,999 residents
- 91910
Chula Vista (91910)
75,802 residents
- 92114
San Diego (92114)
65,433 residents
- 91950
National City (91950)
60,322 residents
- 92113
San Diego (92113)
56,066 residents
- 91913
Chula Vista (91913)
40,971 residents
- 92139
San Diego (92139)
35,125 residents
- 92173 29,429
San Ysidro (92173)
29,429 residents
- 91945 25,460
Lemon Grove (91945)
25,460 residents
What this shows Among its immediate neighbors, ZIP 91910 ranks #2 by population - useful context the national average alone can't give.
ZIP 91910 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 91915
Chula Vista (91915)
$139,503 median income
- 91913
Chula Vista (91913)
$129,337 median income
- 91902
Bonita (91902)
$122,524 median income
- 92114
San Diego (92114)
$97,794 median income
- 92139
San Diego (92139)
$95,653 median income
- 91910
Chula Vista (91910)
$90,222 median income
- 91945
Lemon Grove (91945)
$88,016 median income
- 91911
Chula Vista (91911)
$82,350 median income
- 92173
San Ysidro (92173)
$69,792 median income
What this shows By household income, ZIP 91910 ranks #6 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 91911 | Chula Vista, CA | 82,999 | 2.1 mi |
| 92139 | San Diego, CA | 35,125 | 2.9 mi |
| 91902 | Bonita, CA | 17,653 | 3.0 mi |
| 91950 | National City, CA | 60,322 | 3.1 mi |
| 92114 | San Diego, CA | 65,433 | 4.8 mi |
| 91913 | Chula Vista, CA | 40,971 | 4.3 mi |
| 92173 | San Ysidro, CA | 29,429 | 5.9 mi |
| 91945 | Lemon Grove, CA | 25,460 | 6.7 mi |
| 92113 | San Diego, CA | 56,066 | 5.3 mi |
| 91915 | Chula Vista, CA | 24,659 | 6.4 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 91910, both outside CA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (75,802 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in San Diego County
Related Areas
Frequently Asked Questions
What county is ZIP code 91910 in?
ZIP code 91910 (Chula Vista) is located in San Diego County, California. San Diego County contains multiple ZIP codes, see the full list at /counties/san-diego-ca.
What is the population of ZIP code 91910?
ZIP code 91910 in Chula Vista, CA has a population of 75,802 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 91910?
The median household income in ZIP 91910 is $90,222, which is 18% above the national average of $76,288.
What is the average home value in ZIP 91910?
The median home value in ZIP 91910 is $741,200, which is 166% above the national average of $278,155.
What is the demographic makeup of ZIP 91910?
The largest racial group in ZIP 91910 is Two or More Ethnicities at 34.8%. Hispanic or Latino residents make up 65.7% of the population.
How many businesses are in ZIP code 91910?
ZIP code 91910 has 1,701 business establishments employing approximately 22,822 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 91910?
The top industries by establishment count in ZIP 91910 are: Health care and social assistance (298), Accommodation and food services (203), Retail trade (195). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 91910?
According to the FHFA House Price Index, home values in ZIP 91910 increased by 7.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 260%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 91910?
In ZIP code 91910, 50.5% of residents aged 25+ have a high school diploma or higher, and 28.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 91910?
The mean commute time for workers in ZIP code 91910 is 26.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 91910?
In ZIP code 91910, approximately 50.0% of occupied housing units are owner-occupied and 50.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 91910?
The poverty rate in ZIP code 91910 is 10.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 91910's numbers, next.
- See how ZIP 91910 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Chula Vista, CA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.