PlainZIP

San Marcos, CA · standard

ZIP Code 92069

San Diego County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

46,369
1,088/sq mi
$96,771
Median income
$800,700
Median home value
36.1%
Bachelor's or higher

The verdict

San Marcos pairs an upper-quartile household income with top-decile home values, in a low-density, mixed-tenure area.

Top 21%
household income, US ZIPs
Top 5%
home value, US ZIPs
1,088
people per sq mi
56%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 92069 against every reporting US ZIP.

ZIP code 92069 is a densely settled ZIP (a standard USPS delivery area) in San Marcos, San Diego County, California, with 46,369 residents across 42.6 square miles, a density of 1,088 people per square mile, in the Los Angeles time zone.

ZIP 92069 lands in the middle-income range, with a median household income of $96,771 (5% below the California average), while per-capita income is $40,713. 11.4% of residents live below the poverty line, and the unemployment rate reads 5.0%. Housing costs here run $800,700 for a typical home value (4% above the state average), with rent averaging $2,264 a month; 56.1% of homes are owner-occupied.

A solid share of residents have a four-year degree: 36.1% of adults hold a bachelor's degree or higher, the median age is 36.1, and the average commute is 26 minutes. To put 92069 in local context, 10 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in San Diego County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 92069

Top 5 sectors by establishment count in San Marcos, CA

Which industries have the most business establishments in ZIP 92069.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 92069, San Marcos, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

46,369

Population

42.6

Area (sq mi)

1,088

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 92069?

36.1

Median Age

48.6%

Male

51.4%

Female

26.2%

Foreign-Born

White 44.1%
African American 1.6%
Asian 10.7%
American Indian or Alaska Native 1.6%
Native Hawaiian or Pacific Islander 0.2%
Two or More Ethnicities 22.4%
Hispanic or Latino 45.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$96,771

Median Household Income

-5% vs state

$40,713

Per Capita Income

11.4%

Poverty Rate

5.0%

Unemployment Rate

26.2 min

Mean Commute Time

How ZIP 92069 ranks nationally

San Marcos, CA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$96,771 Top 21% higher than 79% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.2%
Bachelor's Degree or Higher 36.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

15,711

Total Housing Units

15,162

Occupied Units

549

Vacant Units

3.11

Avg Household Size

Occupancy Type

Owner 56.1%
Renter 43.9%

$800,700

Median Home Value

+4% vs state

$2,264

Median Rent

1987

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+13.0%

YoY Change (2024)

396

HPI Index (2000 = 100)

+296%

Total Change Since 2000

Home values in ZIP 92069 have increased 13.0% over the past year (2024). Since 2000, this ZIP has seen +296% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.3% 244
2021 +14.8% 281
2022 +19.2% 335
2023 +4.7% 350
2024 +13.0% 396

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,239 business establishments in ZIP 92069, employing approximately 16,881 people with a combined annual payroll of $997,361,000.

1,239

Businesses

16,881

Employees

$997.4M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Construction 168 13.6%
Professional, scientific, and technical services 141 11.4%
Health care and social assistance 140 11.3%
Retail trade 134 10.8%
Other services (except public administration) 105 8.5%
Accommodation and food services 103 8.3%
Administrative and support and waste management and remediation services 90 7.3%
Wholesale trade 78 6.3%
Manufacturing 73 5.9%
Real estate and rental and leasing 73 5.9%
Finance and insurance 36 2.9%
Transportation and warehousing 32 2.6%
Educational services 24 1.9%
Arts, entertainment, and recreation 22 1.8%
Information 11 0.9%
Agriculture, forestry, fishing and hunting 5 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 92069 vs 92078 →

ZIP 92069 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 92069 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 92069 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 92069 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
92078 San Marcos, CA 42,906 3.9 mi
92026 Escondido, CA 48,922 3.8 mi
92081 Vista, CA 27,404 4.7 mi
92084 Vista, CA 47,654 4.5 mi
92029 Escondido, CA 19,021 6.1 mi
92083 Vista, CA 36,975 5.5 mi
92010 Carlsbad, CA 14,382 7.4 mi
92003 Bonsall, CA 4,746 8.3 mi
92056 Oceanside, CA 51,835 7.8 mi
92009 Carlsbad, CA 40,747 7.3 mi

More ZIP Codes in San Diego County

91911 standard
Chula Vista, CA
Pop: 82,999
92154 standard
San Diego, CA
Pop: 79,708
91910 standard
Chula Vista, CA
Pop: 75,802
92126 standard
San Diego, CA
Pop: 73,343
92105 standard
San Diego, CA
Pop: 69,813
92114 standard
San Diego, CA
Pop: 65,433

Related Areas

San Diego County San Marcos, CA California

Frequently Asked Questions

What county is ZIP code 92069 in? ▼
ZIP code 92069 (San Marcos) is located in San Diego County, California. San Diego County contains multiple ZIP codes, see the full list at /counties/san-diego-ca.
What is the population of ZIP code 92069? ▼
ZIP code 92069 in San Marcos, CA has a population of 46,369 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 92069? ▼
The median household income in ZIP 92069 is $96,771, which is 27% above the national average of $76,288.
What is the average home value in ZIP 92069? ▼
The median home value in ZIP 92069 is $800,700, which is 188% above the national average of $278,155.
What is the demographic makeup of ZIP 92069? ▼
The largest racial group in ZIP 92069 is White at 44.1%. Hispanic or Latino residents make up 45.5% of the population.
How many businesses are in ZIP code 92069? ▼
ZIP code 92069 has 1,239 business establishments employing approximately 16,881 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 92069? ▼
The top industries by establishment count in ZIP 92069 are: Construction (168), Professional, scientific, and technical services (141), Health care and social assistance (140). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 92069? ▼
According to the FHFA House Price Index, home values in ZIP 92069 increased by 13.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 296%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 92069? ▼
In ZIP code 92069, 57.2% of residents aged 25+ have a high school diploma or higher, and 36.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 92069? ▼
The mean commute time for workers in ZIP code 92069 is 26.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 92069? ▼
In ZIP code 92069, approximately 56.1% of occupied housing units are owner-occupied and 43.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 92069? ▼
The poverty rate in ZIP code 92069 is 11.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.