San Marcos, CA · standard
ZIP Code 92069
San Diego County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 46,369
- 1,088/sq mi
- $96,771
- Median income
- $800,700
- Median home value
- 36.1%
- Bachelor's or higher
The verdict
San Marcos pairs an upper-quartile household income with top-decile home values, in a low-density, mixed-tenure area.
- Top 21%
- household income, US ZIPs
- Top 5%
- home value, US ZIPs
- 1,088
- people per sq mi
- 56%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 92069 against every reporting US ZIP.
ZIP code 92069 is classified by USPS as a standard delivery area and covers roughly 42.6 square miles in San Marcos, San Diego County, California. The area is home to 46,369 residents, producing a population density of 1,088 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 92069 against California and the nation.
On the economic side, the median household income for ZIP 92069 sits at $96,771 (5% below the California average), while per-capita income is $40,713. The poverty rate stands at 11.4% and the unemployment rate at 5.0%. On housing, the median home value is $800,700 (4% above the state average) with median rent at $2,264 per month, and 56.1% of occupied units are owner-occupied, a direct signal of whether 92069 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 36.1% of adults hold a bachelor's degree or higher, the median age is 36.1, and the average commute is 26 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing San Diego County, so you can benchmark 92069 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 92069
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 92069.
- Construction
Construction
168 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
141 establishments
- Health care and social assistance
Health care and social assistance
140 establishments
- Retail trade
Retail trade
134 establishments
- Other services (except public administration)
Other services (except public administration)
105 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 92069, San Marcos, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
46,369
Population
42.6
Area (sq mi)
1,088
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 92069?
36.1
Median Age
48.6%
Male
51.4%
Female
26.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$96,771
Median Household Income
-5% vs state
$40,713
Per Capita Income
11.4%
Poverty Rate
5.0%
Unemployment Rate
26.2 min
Mean Commute Time
How ZIP 92069 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$96,771 Top 21% higher than 79% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
15,711
Total Housing Units
15,162
Occupied Units
549
Vacant Units
3.11
Avg Household Size
Occupancy Type
$800,700
Median Home Value
+4% vs state
$2,264
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+13.0%
YoY Change (2024)
396
HPI Index (2000 = 100)
+296%
Total Change Since 2000
Home values in ZIP 92069 have increased 13.0% over the past year (2024). Since 2000, this ZIP has seen +296% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.3% | 244 |
| 2021 | +14.8% | 281 |
| 2022 | +19.2% | 335 |
| 2023 | +4.7% | 350 |
| 2024 | +13.0% | 396 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,239 business establishments in ZIP 92069, employing approximately 16,881 people with a combined annual payroll of $997,361,000.
1,239
Businesses
16,881
Employees
$997.4M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 168 | 13.6% |
| Professional, scientific, and technical services | 141 | 11.4% |
| Health care and social assistance | 140 | 11.3% |
| Retail trade | 134 | 10.8% |
| Other services (except public administration) | 105 | 8.5% |
| Accommodation and food services | 103 | 8.3% |
| Administrative and support and waste management and remediation services | 90 | 7.3% |
| Wholesale trade | 78 | 6.3% |
| Manufacturing | 73 | 5.9% |
| Real estate and rental and leasing | 73 | 5.9% |
| Finance and insurance | 36 | 2.9% |
| Transportation and warehousing | 32 | 2.6% |
| Educational services | 24 | 1.9% |
| Arts, entertainment, and recreation | 22 | 1.8% |
| Information | 11 | 0.9% |
| Agriculture, forestry, fishing and hunting | 5 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 92069 vs 92078 →
ZIP 92069 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 92056
Oceanside (92056)
51,835 residents
- 92026
Escondido (92026)
48,922 residents
- 92084
Vista (92084)
47,654 residents
- 92069
San Marcos (92069)
46,369 residents
- 92078
San Marcos (92078)
42,906 residents
- 92009
Carlsbad (92009)
40,747 residents
- 92083
Vista (92083)
36,975 residents
- 92081
Vista (92081)
27,404 residents
- 92029 19,021
Escondido (92029)
19,021 residents
What this shows Among its immediate neighbors, ZIP 92069 ranks #4 by population — useful context the national average alone can't give.
ZIP 92069 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 92009
Carlsbad (92009)
$164,182 median income
- 92010
Carlsbad (92010)
$129,926 median income
- 92029
Escondido (92029)
$124,726 median income
- 92078
San Marcos (92078)
$120,268 median income
- 92003
Bonsall (92003)
$113,216 median income
- 92056
Oceanside (92056)
$106,272 median income
- 92081
Vista (92081)
$105,379 median income
- 92026
Escondido (92026)
$104,561 median income
- 92084
Vista (92084)
$98,577 median income
What this shows By household income, ZIP 92069 ranks #null of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 92078 | San Marcos, CA | 42,906 | 3.9 mi |
| 92026 | Escondido, CA | 48,922 | 3.8 mi |
| 92081 | Vista, CA | 27,404 | 4.7 mi |
| 92084 | Vista, CA | 47,654 | 4.5 mi |
| 92029 | Escondido, CA | 19,021 | 6.1 mi |
| 92083 | Vista, CA | 36,975 | 5.5 mi |
| 92010 | Carlsbad, CA | 14,382 | 7.4 mi |
| 92003 | Bonsall, CA | 4,746 | 8.3 mi |
| 92056 | Oceanside, CA | 51,835 | 7.8 mi |
| 92009 | Carlsbad, CA | 40,747 | 7.3 mi |
More ZIP Codes in San Diego County
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Frequently Asked Questions
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How have home values changed in ZIP code 92069? ▼
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What percentage of residents own vs. rent in ZIP 92069? ▼
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ZIP Code Research Guides
Official Data Resources for San Marcos, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.