San Marcos, CA · standard
ZIP Code 92069
San Diego County, California - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 46,369
- 1,088/sq mi High-density area
- $96,771
- Median income Above-median income area
- $800,700
- Median home value Above-median home value
- 36.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
San Marcos pairs an upper-quartile household income with top-decile home values, in a low-density, mixed-tenure area.
- Top 21%
- household income, US ZIPs
- Top 5%
- home value, US ZIPs
- 1,088
- people per sq mi
- 56%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 92069 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 92069 (San Marcos, CA) rose +13.0% from 2023 to 2024. The all-transactions index moved from 350.2 in 2023 to 395.8 in 2024 (2000 = 100).
ZIP code 92069 is a densely settled ZIP (a standard USPS delivery area) in San Marcos, San Diego County, California, with 46,369 residents across 42.6 square miles, a density of 1,088 people per square mile, in the Los Angeles time zone.
ZIP 92069 lands in the middle-income range, with a median household income of $96,771 (5% below the average California ZIP), while per-capita income is $40,713. The poverty rate is 11.4%, with unemployment at 5.0%; those measures add context to the income figure. Median home value is $800,700 (4% above the average California ZIP) and median rent is $2,264; 56.1% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 36.1% of adults hold a bachelor's degree or higher, the median age is 36.1, and the average commute is 26 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in San Diego County, so 92069 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 92069
Top 5 sectors by establishment count in San Marcos, CA
Which industries have the most business establishments in ZIP 92069.
- Construction
Construction
168 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
141 establishments
- Health care and social assistance
Health care and social assistance
140 establishments
- Retail trade
Retail trade
134 establishments
- Other services (except public administration)
Other services (except public administration)
105 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 92069, San Marcos, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
46,369
Population
42.6
Area (sq mi)
1,088
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 92069?
36.1
Median Age
48.6%
Male
51.4%
Female
26.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$96,771
Median Household Income
-5% vs state ZIP avg
$40,713
Per Capita Income
11.4%
Poverty Rate
5.0%
Unemployment Rate
26.2 min
Mean Commute Time
How ZIP 92069 ranks nationally
San Marcos, CA household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$96,771 Top 21% higher than 79% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
15,711housing units
15,711
Total Housing Units
15,162
Occupied Units
549
Vacant Units
3.11
Avg Household Size
Occupancy Type
$800,700
Median Home Value
+4% vs state ZIP avg
$2,264
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+13.0%
YoY Change (2024)
396
HPI Index (2000 = 100)
+296%
Total Change Since 2000
Home values in ZIP 92069 have increased 13.0% over the past year (2024). Since 2000, this ZIP has seen +296% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.3% | 244 |
| 2021 | +14.8% | 281 |
| 2022 | +19.2% | 335 |
| 2023 | +4.7% | 350 |
| 2024 | +13.0% | 396 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,239 business establishments in ZIP 92069, employing approximately 16,881 people with a combined annual payroll of $997,361,000.
1,239
Businesses
16,881
Employees
$997.4M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 168 | 13.6% |
| Professional, scientific, and technical services | 141 | 11.4% |
| Health care and social assistance | 140 | 11.3% |
| Retail trade | 134 | 10.8% |
| Other services (except public administration) | 105 | 8.5% |
| Accommodation and food services | 103 | 8.3% |
| Administrative and support and waste management and remediation services | 90 | 7.3% |
| Wholesale trade | 78 | 6.3% |
| Manufacturing | 73 | 5.9% |
| Real estate and rental and leasing | 73 | 5.9% |
| Finance and insurance | 36 | 2.9% |
| Transportation and warehousing | 32 | 2.6% |
| Educational services | 24 | 1.9% |
| Arts, entertainment, and recreation | 22 | 1.8% |
| Information | 11 | 0.9% |
| Agriculture, forestry, fishing and hunting | 5 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 92069 vs 92078 →
ZIP 92069 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 92056
Oceanside (92056)
51,835 residents
- 92026
Escondido (92026)
48,922 residents
- 92084
Vista (92084)
47,654 residents
- 92069
San Marcos (92069)
46,369 residents
- 92078
San Marcos (92078)
42,906 residents
- 92009
Carlsbad (92009)
40,747 residents
- 92083
Vista (92083)
36,975 residents
- 92081
Vista (92081)
27,404 residents
- 92029 19,021
Escondido (92029)
19,021 residents
What this shows Among its immediate neighbors, ZIP 92069 ranks #4 by population - useful context the national average alone can't give.
ZIP 92069 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 92009
Carlsbad (92009)
$164,182 median income
- 92010
Carlsbad (92010)
$129,926 median income
- 92029
Escondido (92029)
$124,726 median income
- 92078
San Marcos (92078)
$120,268 median income
- 92003
Bonsall (92003)
$113,216 median income
- 92056
Oceanside (92056)
$106,272 median income
- 92081
Vista (92081)
$105,379 median income
- 92026
Escondido (92026)
$104,561 median income
- 92084
Vista (92084)
$98,577 median income
What this shows By household income, ZIP 92069 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 92078 | San Marcos, CA | 42,906 | 3.9 mi |
| 92026 | Escondido, CA | 48,922 | 3.8 mi |
| 92081 | Vista, CA | 27,404 | 4.7 mi |
| 92084 | Vista, CA | 47,654 | 4.5 mi |
| 92029 | Escondido, CA | 19,021 | 6.1 mi |
| 92083 | Vista, CA | 36,975 | 5.5 mi |
| 92010 | Carlsbad, CA | 14,382 | 7.4 mi |
| 92003 | Bonsall, CA | 4,746 | 8.3 mi |
| 92056 | Oceanside, CA | 51,835 | 7.8 mi |
| 92009 | Carlsbad, CA | 40,747 | 7.3 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 92069, both outside CA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (46,369 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in San Diego County
Related Areas
Frequently Asked Questions
What county is ZIP code 92069 in?
ZIP code 92069 (San Marcos) is located in San Diego County, California. San Diego County contains multiple ZIP codes, see the full list at /counties/san-diego-ca.
What is the population of ZIP code 92069?
ZIP code 92069 in San Marcos, CA has a population of 46,369 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 92069?
The median household income in ZIP 92069 is $96,771, which is 27% above the national average of $76,288.
What is the average home value in ZIP 92069?
The median home value in ZIP 92069 is $800,700, which is 188% above the national average of $278,155.
What is the demographic makeup of ZIP 92069?
The largest racial group in ZIP 92069 is White at 44.1%. Hispanic or Latino residents make up 45.5% of the population.
How many businesses are in ZIP code 92069?
ZIP code 92069 has 1,239 business establishments employing approximately 16,881 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 92069?
The top industries by establishment count in ZIP 92069 are: Construction (168), Professional, scientific, and technical services (141), Health care and social assistance (140). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 92069?
According to the FHFA House Price Index, home values in ZIP 92069 increased by 13.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 296%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 92069?
In ZIP code 92069, 57.2% of residents aged 25+ have a high school diploma or higher, and 36.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 92069?
The mean commute time for workers in ZIP code 92069 is 26.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 92069?
In ZIP code 92069, approximately 56.1% of occupied housing units are owner-occupied and 43.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 92069?
The poverty rate in ZIP code 92069 is 11.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 92069's numbers, next.
- See how ZIP 92069 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where San Marcos, CA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.