Fortuna, CA · standard
ZIP Code 95540
Humboldt County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 13,657
- 190/sq mi
- $63,695
- Median income
- $389,500
- Median home value
- 26.2%
- Bachelor's or higher
The verdict
Fortuna pairs a below-median household income with upper-quartile home values, in a rural, mixed-tenure area.
- 36th pct
- household income, US ZIPs
- Top 22%
- home value, US ZIPs
- 190
- people per sq mi
- 56%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 95540 against every reporting US ZIP.
ZIP code 95540 is classified by USPS as a standard delivery area and covers roughly 71.9 square miles in Fortuna, Humboldt County, California. The area is home to 13,657 residents, producing a population density of 190 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 95540 against California and the nation.
On the economic side, the median household income for ZIP 95540 sits at $63,695 (37% below the California average), while per-capita income is $35,239. The poverty rate stands at 17.4% and the unemployment rate at 7.8%. On housing, the median home value is $389,500 (50% below the state average) with median rent at $1,178 per month, and 56.4% of occupied units are owner-occupied, a direct signal of whether 95540 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 26.2% of adults hold a bachelor's degree or higher, the median age is 39.1, and the average commute is 23 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Humboldt County, so you can benchmark 95540 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 95540
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 95540.
- Retail trade
Retail trade
57 establishments
- Accommodation and food services
Accommodation and food services
44 establishments
- Other services (except public administration)
Other services (except public administration)
35 establishments
- Health care and social assistance
Health care and social assistance
32 establishments
- Construction
Construction
31 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 95540, Fortuna, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
13,657
Population
71.9
Area (sq mi)
190
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 95540?
39.1
Median Age
48.5%
Male
51.5%
Female
12.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$63,695
Median Household Income
-37% vs state
$35,239
Per Capita Income
17.4%
Poverty Rate
7.8%
Unemployment Rate
23.2 min
Mean Commute Time
How ZIP 95540 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$63,695 36th percentile higher than 36% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
6,059
Total Housing Units
5,689
Occupied Units
370
Vacant Units
2.50
Avg Household Size
Occupancy Type
$389,500
Median Home Value
-50% vs state
$1,178
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+1.8%
YoY Change (2024)
315
HPI Index (2000 = 100)
+215%
Total Change Since 2000
Home values in ZIP 95540 have increased 1.8% over the past year (2024). Since 2000, this ZIP has seen +215% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.5% | 232 |
| 2021 | +15.1% | 266 |
| 2022 | +7.2% | 286 |
| 2023 | +8.4% | 310 |
| 2024 | +1.8% | 315 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 323 business establishments in ZIP 95540, employing approximately 2,796 people with a combined annual payroll of $132,624,000.
323
Businesses
2,796
Employees
$132.6M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 57 | 17.6% |
| Accommodation and food services | 44 | 13.6% |
| Other services (except public administration) | 35 | 10.8% |
| Health care and social assistance | 32 | 9.9% |
| Construction | 31 | 9.6% |
| Real estate and rental and leasing | 24 | 7.4% |
| Finance and insurance | 23 | 7.1% |
| Professional, scientific, and technical services | 17 | 5.3% |
| Agriculture, forestry, fishing and hunting | 13 | 4.0% |
| Transportation and warehousing | 10 | 3.1% |
| Manufacturing | 9 | 2.8% |
| Wholesale trade | 8 | 2.5% |
| Administrative and support and waste management and remediation services | 8 | 2.5% |
| Arts, entertainment, and recreation | 5 | 1.6% |
| Educational services | 3 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 95540 vs 95547 →
ZIP 95540 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 95503
Eureka (95503)
24,152 residents
- 95540
Fortuna (95540)
13,657 residents
- 95562 3,450
Rio Dell (95562)
3,450 residents
- 95536 2,849
Ferndale (95536)
2,849 residents
- 95551 1,739
Loleta (95551)
1,739 residents
- 95547 1,222
Hydesville (95547)
1,222 residents
- 95565 1,071
Scotia (95565)
1,071 residents
- 95537 276
Fields Landing (95537)
276 residents
What this shows Among its immediate neighbors, ZIP 95540 ranks #2 by population — useful context the national average alone can't give.
ZIP 95540 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 95547
Hydesville (95547)
$96,827 median income
- 95537
Fields Landing (95537)
$78,686 median income
- 95536
Ferndale (95536)
$73,375 median income
- 95503
Eureka (95503)
$71,855 median income
- 95551
Loleta (95551)
$64,519 median income
- 95540
Fortuna (95540)
$63,695 median income
- 95565
Scotia (95565)
$57,083 median income
- 95562
Rio Dell (95562)
$42,975 median income
What this shows By household income, ZIP 95540 ranks #6 of 8 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Humboldt County
Related Areas
Frequently Asked Questions
What county is ZIP code 95540 in? ▼
What is the population of ZIP code 95540? ▼
What is the median household income in ZIP 95540? ▼
What is the average home value in ZIP 95540? ▼
What is the demographic makeup of ZIP 95540? ▼
How many businesses are in ZIP code 95540? ▼
What are the main industries in ZIP code 95540? ▼
How have home values changed in ZIP code 95540? ▼
What is the education level in ZIP code 95540? ▼
What is the average commute time in ZIP 95540? ▼
What percentage of residents own vs. rent in ZIP 95540? ▼
What is the poverty rate in ZIP code 95540? ▼
ZIP Code Research Guides
Official Data Resources for Fortuna, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.