Portola, CA · standard
ZIP Code 96122
Plumas County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,883
- 25/sq mi
- $54,205
- Median income
- $273,700
- Median home value
- 16.0%
- Bachelor's or higher
The verdict
Portola pairs one of the lowest household incomes in the country with above-median home values, in a rural, homeowner-dominated area.
- 20th pct
- household income, US ZIPs
- Top 38%
- home value, US ZIPs
- 25
- people per sq mi
- 69%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96122 against every reporting US ZIP.
ZIP code 96122 is classified by USPS as a standard delivery area and covers roughly 158.5 square miles in Portola, Plumas County, California. The area is home to 3,883 residents, producing a population density of 25 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96122 against California and the nation.
On the economic side, the median household income for ZIP 96122 sits at $54,205 (47% below the California average), while per-capita income is $34,543. The poverty rate stands at 13.2% and the unemployment rate at 15.3%. On housing, the median home value is $273,700 (65% below the state average) with median rent at $990 per month, and 69.4% of occupied units are owner-occupied, a direct signal of whether 96122 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 16.0% of adults hold a bachelor's degree or higher, the median age is 46, and the average commute is —. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Plumas County, so you can benchmark 96122 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 96122
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 96122.
- Construction
Construction
19 establishments
- Accommodation and food services
Accommodation and food services
15 establishments
- Retail trade
Retail trade
14 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
10 establishments
- Other services (except public administration)
Other services (except public administration)
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96122, Portola, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
3,883
Population
158.5
Area (sq mi)
25
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 96122?
46.0
Median Age
54.3%
Male
45.7%
Female
12.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$54,205
Median Household Income
-47% vs state
$34,543
Per Capita Income
13.2%
Poverty Rate
15.3%
Unemployment Rate
How ZIP 96122 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$54,205 20th percentile higher than 20% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,481
Total Housing Units
1,806
Occupied Units
675
Vacant Units
2.43
Avg Household Size
Occupancy Type
$273,700
Median Home Value
-65% vs state
$990
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+0.6%
YoY Change (2024)
236
HPI Index (2000 = 100)
+136%
Total Change Since 2000
Home values in ZIP 96122 have increased 0.6% over the past year (2024). Since 2000, this ZIP has seen +136% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.5% | 177 |
| 2021 | +14.1% | 202 |
| 2022 | +19.7% | 242 |
| 2023 | -3.1% | 234 |
| 2024 | +0.6% | 236 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 96 business establishments in ZIP 96122, employing approximately 736 people with a combined annual payroll of $49,200,000.
96
Businesses
736
Employees
$49.2M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 19 | 19.8% |
| Accommodation and food services | 15 | 15.6% |
| Retail trade | 14 | 14.6% |
| Administrative and support and waste management and remediation services | 10 | 10.4% |
| Other services (except public administration) | 10 | 10.4% |
| Health care and social assistance | 6 | 6.3% |
| Real estate and rental and leasing | 5 | 5.2% |
| Finance and insurance | 4 | 4.2% |
| Information | 3 | 3.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96122 vs 96129 →
ZIP 96122 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96122
Portola (96122)
3,883 residents
- 96106 479
Clio (96106)
479 residents
- 96129 261
Beckwourth (96129)
261 residents
What this shows Among its immediate neighbors, ZIP 96122 ranks the most populous — useful context the national average alone can't give.
More ZIP Codes in Plumas County
Related Areas
Frequently Asked Questions
What county is ZIP code 96122 in? ▼
What is the population of ZIP code 96122? ▼
What is the median household income in ZIP 96122? ▼
What is the average home value in ZIP 96122? ▼
What is the demographic makeup of ZIP 96122? ▼
How many businesses are in ZIP code 96122? ▼
What are the main industries in ZIP code 96122? ▼
How have home values changed in ZIP code 96122? ▼
What is the education level in ZIP code 96122? ▼
What percentage of residents own vs. rent in ZIP 96122? ▼
What is the poverty rate in ZIP code 96122? ▼
ZIP Code Research Guides
Official Data Resources for Portola, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.