PlainZIP

Toledo, OR · standard

ZIP Code 97391

Lincoln County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,344
22/sq mi
$62,292
Median income
$352,900
Median home value
20.3%
Bachelor's or higher

The verdict

Toledo pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

33th pct
household income, US ZIPs
Top 26%
home value, US ZIPs
22
people per sq mi
65%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97391 against every reporting US ZIP.

ZIP code 97391 is a mid-sized community (a standard USPS delivery area) in Toledo, Lincoln County, Oregon, home to 5,344 residents across 244.0 square miles, a density of 22 people per square mile, in the Los Angeles time zone.

ZIP 97391 reports a modest median household income of $62,292 (20% below the Oregon average), while per-capita income is $31,237. 23.2% of residents live below the poverty line, and the unemployment rate reads 10.3%. The typical home here is valued at $352,900 (18% below the state average); renters pay a median of $1,052 monthly, and 64.8% of units are owner-occupied.

Educational attainment sits below the national norm: 20.3% of adults hold a bachelor's degree or higher, the median age is 43, and the average commute is 26 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Lincoln County, so you can benchmark 97391 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 97391

Top 5 sectors by establishment count in Toledo, OR

Which industries have the most business establishments in ZIP 97391.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97391, Toledo, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

5,344

Population

244.0

Area (sq mi)

22

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 97391?

43.0

Median Age

51.2%

Male

48.8%

Female

1.2%

Foreign-Born

White 82.2%
African American 0.1%
Asian 0.0%
American Indian or Alaska Native 3.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 13.2%
Hispanic or Latino 11.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$62,292

Median Household Income

-20% vs state

$31,237

Per Capita Income

23.2%

Poverty Rate

10.3%

Unemployment Rate

26.2 min

Mean Commute Time

How ZIP 97391 ranks nationally

Toledo, OR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$62,292 33rd percentile higher than 33% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 55.0%
Bachelor's Degree or Higher 20.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,305

Total Housing Units

2,151

Occupied Units

154

Vacant Units

2.56

Avg Household Size

Occupancy Type

Owner 64.8%
Renter 35.2%

$352,900

Median Home Value

-18% vs state

$1,052

Median Rent

1967

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+0.8%

YoY Change (2024)

326

HPI Index (2000 = 100)

+226%

Total Change Since 2000

Home values in ZIP 97391 have increased 0.8% over the past year (2024). Since 2000, this ZIP has seen +226% cumulative appreciation.

Year Annual Change HPI Index
2020 +6.2% 220
2021 +21.6% 268
2022 +14.4% 307
2023 +5.3% 323
2024 +0.8% 326

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 105 business establishments in ZIP 97391, employing approximately 1,217 people with a combined annual payroll of $80,142,000.

105

Businesses

1,217

Employees

$80.1M

Annual Payroll

10

Industry Sectors

Industry Establishments % of Total
Construction 23 21.9%
Agriculture, forestry, fishing and hunting 14 13.3%
Retail trade 14 13.3%
Accommodation and food services 9 8.6%
Other services (except public administration) 8 7.6%
Administrative and support and waste management and remediation services 7 6.7%
Manufacturing 6 5.7%
Health care and social assistance 6 5.7%
Transportation and warehousing 5 4.8%
Professional, scientific, and technical services 4 3.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 97391 vs 97365 →

ZIP 97391 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 97391 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 97391 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 97391 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
97365 Newport, OR 10,744 6.5 mi
97376 Seal Rock, OR 1,301 9.1 mi
97357 Logsden, OR 253 9.0 mi

More ZIP Codes in Lincoln County

97365 standard
Newport, OR
Pop: 10,744
97367 standard
Lincoln City, OR
Pop: 9,416
97394 standard
Waldport, OR
Pop: 4,643
97368 standard
Otis, OR
Pop: 3,435
97380 standard
Siletz, OR
Pop: 2,449
97341 standard
Depoe Bay, OR
Pop: 2,325

Related Areas

Lincoln County Toledo, OR Oregon

Frequently Asked Questions

What county is ZIP code 97391 in? ▼
ZIP code 97391 (Toledo) is located in Lincoln County, Oregon. Lincoln County contains multiple ZIP codes, see the full list at /counties/lincoln-or.
What is the population of ZIP code 97391? ▼
ZIP code 97391 in Toledo, OR has a population of 5,344 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97391? ▼
The median household income in ZIP 97391 is $62,292, which is 18% below the national average of $76,288.
What is the average home value in ZIP 97391? ▼
The median home value in ZIP 97391 is $352,900, which is 27% above the national average of $278,155.
What is the demographic makeup of ZIP 97391? ▼
The largest racial group in ZIP 97391 is White at 82.2%. Hispanic or Latino residents make up 11.0% of the population.
How many businesses are in ZIP code 97391? ▼
ZIP code 97391 has 105 business establishments employing approximately 1,217 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97391? ▼
The top industries by establishment count in ZIP 97391 are: Construction (23), Agriculture, forestry, fishing and hunting (14), Retail trade (14). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 97391? ▼
According to the FHFA House Price Index, home values in ZIP 97391 increased by 0.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 226%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97391? ▼
In ZIP code 97391, 55.0% of residents aged 25+ have a high school diploma or higher, and 20.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97391? ▼
The mean commute time for workers in ZIP code 97391 is 26.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97391? ▼
In ZIP code 97391, approximately 64.8% of occupied housing units are owner-occupied and 35.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97391? ▼
The poverty rate in ZIP code 97391 is 23.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.