Toledo, OR · standard
ZIP Code 97391
Lincoln County, Oregon - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,344
- 22/sq mi Moderate-density area
- $62,292
- Median income Near-median income area
- $352,900
- Median home value Above-median home value
- 20.3%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Toledo pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 33rd pct
- household income, US ZIPs
- Top 26%
- home value, US ZIPs
- 22
- people per sq mi
- 65%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 97391 against every reporting US ZIP.
ZIP code 97391 is a mid-sized community (a standard USPS delivery area) in Toledo, Lincoln County, Oregon, home to 5,344 residents across 244.0 square miles, a density of 22 people per square mile, in the Los Angeles time zone.
ZIP 97391 reports a modest median household income of $62,292 (20% below the average Oregon ZIP), while per-capita income is $31,237. Economic pressure is pronounced: 23.2% of residents are below the poverty line and unemployment is 10.3%. Home values sit below the statewide ZIP benchmark: the median is $352,900 (18% below the average Oregon ZIP), and median rent is $1,052; owner occupancy is 64.8%.
Educational attainment sits below the national norm: 20.3% of adults hold a bachelor's degree or higher, the median age is 43, and the average commute is 26 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Lincoln County, so 97391 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 97391
Top 5 sectors by establishment count in Toledo, OR
Which industries have the most business establishments in ZIP 97391.
- Construction
Construction
23 establishments
- Agriculture, forestry, fishing and hunting
Agriculture, forestry, fishing and hunting
14 establishments
- Retail trade
Retail trade
14 establishments
- Accommodation and food services 9
Accommodation and food services
9 establishments
- Other services (except public administration) 8
Other services (except public administration)
8 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 97391, Toledo, OR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,344
Population
244.0
Area (sq mi)
22
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 97391?
43.0
Median Age
51.2%
Male
48.8%
Female
1.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$62,292
Median Household Income
-20% vs state ZIP avg
$31,237
Per Capita Income
23.2%
Poverty Rate
10.3%
Unemployment Rate
26.2 min
Mean Commute Time
How ZIP 97391 ranks among Oregon ZIPs
Toledo, OR household income vs. every Oregon ZIP code
Median household income among 378 reporting Oregon ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$62,292 30th percentile higher than 30% of 378 Oregon ZIPs
Each bar is a $20K-wide band; taller bars hold more Oregon ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,305housing units
2,305
Total Housing Units
2,151
Occupied Units
154
Vacant Units
2.56
Avg Household Size
Occupancy Type
$352,900
Median Home Value
-18% vs state ZIP avg
$1,052
Median Rent
1967
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+0.8%
YoY Change (2024)
326
HPI Index (2000 = 100)
+226%
Total Change Since 2000
Home values in ZIP 97391 have increased 0.8% over the past year (2024). Since 2000, this ZIP has seen +226% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.2% | 220 |
| 2021 | +21.6% | 268 |
| 2022 | +14.4% | 307 |
| 2023 | +5.3% | 323 |
| 2024 | +0.8% | 326 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 105 business establishments in ZIP 97391, employing approximately 1,217 people with a combined annual payroll of $80,142,000.
105
Businesses
1,217
Employees
$80.1M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 23 | 21.9% |
| Agriculture, forestry, fishing and hunting | 14 | 13.3% |
| Retail trade | 14 | 13.3% |
| Accommodation and food services | 9 | 8.6% |
| Other services (except public administration) | 8 | 7.6% |
| Administrative and support and waste management and remediation services | 7 | 6.7% |
| Manufacturing | 6 | 5.7% |
| Health care and social assistance | 6 | 5.7% |
| Transportation and warehousing | 5 | 4.8% |
| Professional, scientific, and technical services | 4 | 3.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 97391 vs 97365 →
ZIP 97391 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97365
Newport (97365)
10,744 residents
- 97391
Toledo (97391)
5,344 residents
- 97376 1,301
Seal Rock (97376)
1,301 residents
- 97357 253
Logsden (97357)
253 residents
What this shows Among its immediate neighbors, ZIP 97391 ranks #2 by population - useful context the national average alone can't give.
ZIP 97391 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 97376
Seal Rock (97376)
$70,446 median income
- 97357
Logsden (97357)
$64,844 median income
- 97365
Newport (97365)
$64,363 median income
- 97391
Toledo (97391)
$62,292 median income
What this shows By household income, ZIP 97391 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 97391, both outside OR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (5,344 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Lincoln County
Related Areas
Frequently Asked Questions
What county is ZIP code 97391 in?
ZIP code 97391 (Toledo) is located in Lincoln County, Oregon. Lincoln County contains multiple ZIP codes, see the full list at /counties/lincoln-or.
What is the population of ZIP code 97391?
ZIP code 97391 in Toledo, OR has a population of 5,344 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 97391?
The median household income in ZIP 97391 is $62,292, which is 18% below the national average of $76,288.
What is the average home value in ZIP 97391?
The median home value in ZIP 97391 is $352,900, which is 27% above the national average of $278,155.
What is the demographic makeup of ZIP 97391?
The largest racial group in ZIP 97391 is White at 82.2%. Hispanic or Latino residents make up 11.0% of the population.
How many businesses are in ZIP code 97391?
ZIP code 97391 has 105 business establishments employing approximately 1,217 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 97391?
The top industries by establishment count in ZIP 97391 are: Construction (23), Agriculture, forestry, fishing and hunting (14), Retail trade (14). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 97391?
According to the FHFA House Price Index, home values in ZIP 97391 increased by 0.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 226%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 97391?
In ZIP code 97391, 55.0% of residents aged 25+ have a high school diploma or higher, and 20.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 97391?
The mean commute time for workers in ZIP code 97391 is 26.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 97391?
In ZIP code 97391, approximately 64.8% of occupied housing units are owner-occupied and 35.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 97391?
The poverty rate in ZIP code 97391 is 23.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 97391's numbers, next.
- See how ZIP 97391 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Toledo, OR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.