PlainZIP

Longbranch, WA · standard

ZIP Code 98351

Pierce County, Washington - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,115
50/sq mi
$151,660
Median income
$752,100
Median home value
26.7%
Bachelor's or higher

The verdict

Longbranch pairs a top-decile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 4%
household income, US ZIPs
Top 5%
home value, US ZIPs
50
people per sq mi
93%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 98351 against every reporting US ZIP.

ZIP code 98351 is a sparsely populated ZIP (a standard USPS delivery area) in Longbranch, Pierce County, Washington, home to just 1,115 residents across 22.1 square miles, a density of 50 people per square mile, in the Los Angeles time zone.

ZIP 98351 skews affluent, with a median household income of $151,660 (67% above the Washington average), while per-capita income is $61,925. Local economic indicators show a 36.7% poverty rate alongside 0.8% unemployment. Median home value sits at $752,100 (47% above the state average), median rent at - a month, and owner-occupancy at 93.2%.

Educational attainment sits below the national norm: 26.7% of adults hold a bachelor's degree or higher, the median age is 52.5, and the average commute is -. To put 98351 in local context, 9 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Pierce County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 98351

Top 5 sectors by establishment count in Longbranch, WA

Which industries have the most business establishments in ZIP 98351.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 98351, Longbranch, WA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,115

Population

22.1

Area (sq mi)

50

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 98351?

52.5

Median Age

53.4%

Male

46.6%

Female

4.2%

Foreign-Born

White 93.2%
African American 1.3%
Asian 1.3%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.2%
Hispanic or Latino 1.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$151,660

Median Household Income

+67% vs state

$61,925

Per Capita Income

36.7%

Poverty Rate

0.8%

Unemployment Rate

How ZIP 98351 ranks nationally

Longbranch, WA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$151,660 Top 4% higher than 96% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Below this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Below this entry. $140,000–$160,000: 686 US ZIPs (2%). This entry sits in this band. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 47.5%
Bachelor's Degree or Higher 26.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

818

Total Housing Units

687

Occupied Units

131

Vacant Units

2.75

Avg Household Size

Occupancy Type

Owner 93.2%
Renter 6.8%

$752,100

Median Home Value

+47% vs state

1984

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+0.7%

YoY Change (2021)

208

HPI Index (2000 = 100)

+108%

Total Change Since 2000

Home values in ZIP 98351 have increased 0.7% over the past year (2021). Since 2000, this ZIP has seen +108% cumulative appreciation.

Year Annual Change HPI Index
2017 +15.7% 161
2018 +18.0% 190
2019 +4.6% 199
2020 +4.2% 207
2021 +0.7% 208

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2021. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 22 business establishments in ZIP 98351, employing approximately 115 people with a combined annual payroll of $5,182,000.

22

Businesses

115

Employees

$5.2M

Annual Payroll

3

Industry Sectors

Industry Establishments % of Total
Construction 4 18.2%
Professional, scientific, and technical services 3 13.6%
Administrative and support and waste management and remediation services 3 13.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 98351 vs 98349 →

ZIP 98351 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 98351 ranks #8 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 98351 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 98351 ranks #2 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
98349 Lakebay, WA 4,614 4.4 mi
98303 Anderson Island, WA 1,037 4.4 mi
98388 Steilacoom, WA 7,508 5.0 mi
98516 Olympia, WA 20,166 7.4 mi
98394 Vaughn, WA 1,107 8.0 mi
98333 Fox Island, WA 3,633 7.4 mi
98506 Olympia, WA 18,199 8.5 mi
98327 Dupont, WA 8,267 8.7 mi
98335 Gig Harbor, WA 24,925 9.7 mi

More ZIP Codes in Pierce County

98391 standard
Bonney Lake, WA
Pop: 44,309
98387 standard
Spanaway, WA
Pop: 43,173
98374 standard
Puyallup, WA
Pop: 37,360
98444 standard
Tacoma, WA
Pop: 33,956
98404 standard
Tacoma, WA
Pop: 32,086
98499 standard
Lakewood, WA
Pop: 29,750

Related Areas

Pierce County Longbranch, WA Washington

Frequently Asked Questions

What county is ZIP code 98351 in? ▼
ZIP code 98351 (Longbranch) is located in Pierce County, Washington. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wa.
What is the population of ZIP code 98351? ▼
ZIP code 98351 in Longbranch, WA has a population of 1,115 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 98351? ▼
The median household income in ZIP 98351 is $151,660, which is 99% above the national average of $76,288.
What is the average home value in ZIP 98351? ▼
The median home value in ZIP 98351 is $752,100, which is 170% above the national average of $278,155.
What is the demographic makeup of ZIP 98351? ▼
The largest racial group in ZIP 98351 is White at 93.2%. Hispanic or Latino residents make up 1.5% of the population.
How many businesses are in ZIP code 98351? ▼
ZIP code 98351 has 22 business establishments employing approximately 115 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 98351? ▼
The top industries by establishment count in ZIP 98351 are: Construction (4), Professional, scientific, and technical services (3), Administrative and support and waste management and remediation services (3). There are 3 industry sectors represented in total.
How have home values changed in ZIP code 98351? ▼
According to the FHFA House Price Index, home values in ZIP 98351 increased by 0.7% in 2021. Since 2000, home values in this ZIP have appreciated by approximately 108%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 98351? ▼
In ZIP code 98351, 47.5% of residents aged 25+ have a high school diploma or higher, and 26.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 98351? ▼
In ZIP code 98351, approximately 93.2% of occupied housing units are owner-occupied and 6.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 98351? ▼
The poverty rate in ZIP code 98351 is 36.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.