Wasilla, AK · standard
ZIP Code 99654
Matanuska-Susitna County, Alaska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 52,168
- 40/sq mi
- $97,544
- Median income
- $363,300
- Median home value
- 23.6%
- Bachelor's or higher
The verdict
Wasilla pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated and unusually populous area.
- Top 21%
- household income, US ZIPs
- Top 25%
- home value, US ZIPs
- 40
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 99654 against every reporting US ZIP.
ZIP code 99654 is classified by USPS as a standard delivery area and covers roughly 1291.3 square miles in Wasilla, Matanuska-Susitna County, Alaska. The area is home to 52,168 residents, producing a population density of 40 people per square mile, and falls within the Anchorage time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 99654 against Alaska and the nation.
On the economic side, the median household income for ZIP 99654 sits at $97,544 (35% above the Alaska average), while per-capita income is $44,069. The poverty rate stands at 10.0% and the unemployment rate at 5.9%. On housing, the median home value is $363,300 (73% above the state average) with median rent at $1,276 per month, and 71.1% of occupied units are owner-occupied, a direct signal of whether 99654 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 23.6% of adults hold a bachelor's degree or higher, the median age is 35.3, and the average commute is 34 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Matanuska-Susitna County, so you can benchmark 99654 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 99654
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 99654.
- Construction
Construction
266 establishments
- Health care and social assistance
Health care and social assistance
238 establishments
- Retail trade
Retail trade
144 establishments
- Other services (except public administration)
Other services (except public administration)
120 establishments
- Accommodation and food services
Accommodation and food services
117 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 99654, Wasilla, AK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
52,168
Population
1291.3
Area (sq mi)
40
People / sq mi
Anchorage
Time Zone
standard
ZIP Type
Who lives in ZIP 99654?
35.3
Median Age
52.0%
Male
48.0%
Female
3.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$97,544
Median Household Income
+35% vs state
$44,069
Per Capita Income
10.0%
Poverty Rate
5.9%
Unemployment Rate
33.8 min
Mean Commute Time
How ZIP 99654 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$97,544 Top 21% higher than 79% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
17,096
Total Housing Units
15,773
Occupied Units
1,323
Vacant Units
2.81
Avg Household Size
Occupancy Type
$363,300
Median Home Value
+73% vs state
$1,276
Median Rent
1997
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+9.0%
YoY Change (2024)
251
HPI Index (2000 = 100)
+151%
Total Change Since 2000
Home values in ZIP 99654 have increased 9.0% over the past year (2024). Since 2000, this ZIP has seen +151% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.7% | 175 |
| 2021 | +9.7% | 192 |
| 2022 | +15.6% | 222 |
| 2023 | +3.8% | 230 |
| 2024 | +9.0% | 251 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,380 business establishments in ZIP 99654, employing approximately 12,882 people with a combined annual payroll of $644,479,000.
1,380
Businesses
12,882
Employees
$644.5M
Annual Payroll
19
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 266 | 19.3% |
| Health care and social assistance | 238 | 17.3% |
| Retail trade | 144 | 10.4% |
| Other services (except public administration) | 120 | 8.7% |
| Accommodation and food services | 117 | 8.5% |
| Professional, scientific, and technical services | 95 | 6.9% |
| Real estate and rental and leasing | 81 | 5.9% |
| Administrative and support and waste management and remediation services | 72 | 5.2% |
| Finance and insurance | 62 | 4.5% |
| Transportation and warehousing | 39 | 2.8% |
| Manufacturing | 30 | 2.2% |
| Wholesale trade | 29 | 2.1% |
| Arts, entertainment, and recreation | 29 | 2.1% |
| Information | 22 | 1.6% |
| Educational services | 20 | 1.4% |
| Agriculture, forestry, fishing and hunting | 5 | 0.4% |
| Utilities | 3 | 0.2% |
| Management of companies and enterprises | 3 | 0.2% |
| Industries not classified | 3 | 0.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 99654 vs 99652 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 99652 | Big Lake, AK | 3,703 | 6.0 mi |
More ZIP Codes in Matanuska-Susitna County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Wasilla, AK
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.