Willow, AK · standard
ZIP Code 99688
Matanuska-Susitna County, Alaska — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,759
- 1/sq mi
- $77,197
- Median income
- $297,000
- Median home value
- 28.4%
- Bachelor's or higher
The verdict
Willow pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- Top 34%
- home value, US ZIPs
- 1
- people per sq mi
- 94%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 99688 against every reporting US ZIP.
ZIP code 99688 is classified by USPS as a standard delivery area and covers roughly 3941.4 square miles in Willow, Matanuska-Susitna County, Alaska. The area is home to 2,759 residents, producing a population density of 1 people per square mile, and falls within the Anchorage time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 99688 against Alaska and the nation.
On the economic side, the median household income for ZIP 99688 sits at $77,197 (6% above the Alaska average), while per-capita income is $43,673. The poverty rate stands at 13.0% and the unemployment rate at 8.3%. On housing, the median home value is $297,000 (41% above the state average) with median rent at $1,375 per month, and 94.1% of occupied units are owner-occupied, a direct signal of whether 99688 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 28.4% of adults hold a bachelor's degree or higher, the median age is 45.5, and the average commute is —. Use the benchmarks above to see where 99688 sits relative to Alaska and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 99688
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 99688.
- Construction
Construction
15 establishments
- Retail trade
Retail trade
7 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
7 establishments
- Accommodation and food services
Accommodation and food services
6 establishments
- Transportation and warehousing 4
Transportation and warehousing
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 99688, Willow, AK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
2,759
Population
3941.4
Area (sq mi)
1
People / sq mi
Anchorage
Time Zone
standard
ZIP Type
Who lives in ZIP 99688?
45.5
Median Age
49.5%
Male
50.5%
Female
1.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,197
Median Household Income
+6% vs state
$43,673
Per Capita Income
13.0%
Poverty Rate
8.3%
Unemployment Rate
How ZIP 99688 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$77,197 Top 42% higher than 58% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,332
Total Housing Units
1,162
Occupied Units
2,170
Vacant Units
2.35
Avg Household Size
Occupancy Type
$297,000
Median Home Value
+41% vs state
$1,375
Median Rent
1996
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 66 business establishments in ZIP 99688, employing approximately 347 people with a combined annual payroll of $15,270,000.
66
Businesses
347
Employees
$15.3M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 15 | 22.7% |
| Retail trade | 7 | 10.6% |
| Professional, scientific, and technical services | 7 | 10.6% |
| Accommodation and food services | 6 | 9.1% |
| Transportation and warehousing | 4 | 6.1% |
| Real estate and rental and leasing | 4 | 6.1% |
| Health care and social assistance | 4 | 6.1% |
| Arts, entertainment, and recreation | 4 | 6.1% |
| Other services (except public administration) | 4 | 6.1% |
| Administrative and support and waste management and remediation services | 3 | 4.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Willow, AK
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.