Willow, AK · standard
ZIP Code 99688
Matanuska-Susitna County, Alaska - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,759
- 1/sq mi
- $77,197
- Median income
- $297,000
- Median home value
- 28.4%
- Bachelor's or higher
The verdict
Willow pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- Top 34%
- home value, US ZIPs
- 1
- people per sq mi
- 94%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 99688 against every reporting US ZIP.
ZIP code 99688 covers 3941.4 square miles in Willow, Matanuska-Susitna County, Alaska (a standard USPS delivery area), with a modest 2,759 residents on file, a density of 1 people per square mile, in the Anchorage time zone.
ZIP 99688 lands in the middle-income range, with a median household income of $77,197 (6% above the Alaska average), while per-capita income is $43,673. Local economic indicators show a 13.0% poverty rate alongside 8.3% unemployment. The typical home here is valued at $297,000 (41% above the state average); renters pay a median of $1,375 monthly, and 94.1% of units are owner-occupied.
Educational attainment sits below the national norm: 28.4% of adults hold a bachelor's degree or higher, the median age is 45.5, and the average commute is -. Alaska and national benchmarks, shown above, are the best way to contextualize 99688, not the raw numbers alone.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 99688
Top 5 sectors by establishment count in Willow, AK
Which industries have the most business establishments in ZIP 99688.
- Construction
Construction
15 establishments
- Retail trade
Retail trade
7 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
7 establishments
- Accommodation and food services
Accommodation and food services
6 establishments
- Transportation and warehousing 4
Transportation and warehousing
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 99688, Willow, AK · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,759
Population
3941.4
Area (sq mi)
1
People / sq mi
Anchorage
Time Zone
standard
ZIP Type
Who lives in ZIP 99688?
45.5
Median Age
49.5%
Male
50.5%
Female
1.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,197
Median Household Income
+6% vs state
$43,673
Per Capita Income
13.0%
Poverty Rate
8.3%
Unemployment Rate
How ZIP 99688 ranks nationally
Willow, AK household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$77,197 Top 42% higher than 58% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,332
Total Housing Units
1,162
Occupied Units
2,170
Vacant Units
2.35
Avg Household Size
Occupancy Type
$297,000
Median Home Value
+41% vs state
$1,375
Median Rent
1996
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 66 business establishments in ZIP 99688, employing approximately 347 people with a combined annual payroll of $15,270,000.
66
Businesses
347
Employees
$15.3M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 15 | 22.7% |
| Retail trade | 7 | 10.6% |
| Professional, scientific, and technical services | 7 | 10.6% |
| Accommodation and food services | 6 | 9.1% |
| Transportation and warehousing | 4 | 6.1% |
| Real estate and rental and leasing | 4 | 6.1% |
| Health care and social assistance | 4 | 6.1% |
| Arts, entertainment, and recreation | 4 | 6.1% |
| Other services (except public administration) | 4 | 6.1% |
| Administrative and support and waste management and remediation services | 3 | 4.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
More ZIP Codes in Matanuska-Susitna County
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Frequently Asked Questions
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Read our methodology to see how this data is sourced, computed, and verified.