Rockport, MA · standard
ZIP Code 01966
Essex County, Massachusetts - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 6,952
- 384/sq mi High-density area
- $96,250
- Median income Above-median income area
- $746,100
- Median home value Above-median home value
- 55.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Rockport pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.
- Top 22%
- household income, US ZIPs
- Top 5%
- home value, US ZIPs
- 384
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 01966 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 01966 (Rockport, MA) rose +2.3% from 2023 to 2024. The all-transactions index moved from 221.2 in 2023 to 226.4 in 2024 (2000 = 100).
ZIP code 01966 is a mid-sized community (a standard USPS delivery area) in Rockport, Essex County, Massachusetts, home to 6,952 residents across 18.1 square miles, a density of 384 people per square mile, in the New York time zone.
ZIP 01966 lands in the middle-income range, with a median household income of $96,250 (17% below the average Massachusetts ZIP), while per-capita income is $61,642. The poverty rate is 6.3%, with unemployment at 8.4%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $746,100 (24% above the average Massachusetts ZIP), while 68.3% of occupied homes are owner-occupied and median rent is $1,851.
This is a highly-educated ZIP: 55.1% of adults hold a bachelor's degree or higher, the median age is 59.7, and the average commute is 30 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Essex County, so 01966 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 01966
Top 5 sectors by establishment count in Rockport, MA
Which industries have the most business establishments in ZIP 01966.
- Retail trade
Retail trade
33 establishments
- Accommodation and food services
Accommodation and food services
28 establishments
- Construction
Construction
25 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
15 establishments
- Other services (except public administration) 13
Other services (except public administration)
13 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 01966, Rockport, MA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
6,952
Population
18.1
Area (sq mi)
384
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 01966?
59.7
Median Age
45.2%
Male
54.8%
Female
4.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$96,250
Median Household Income
-17% vs state ZIP avg
$61,642
Per Capita Income
6.3%
Poverty Rate
8.4%
Unemployment Rate
29.9 min
Mean Commute Time
How ZIP 01966 ranks among Massachusetts ZIPs
Rockport, MA household income vs. every Massachusetts ZIP code
Median household income among 505 reporting Massachusetts ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$96,250 35th percentile higher than 35% of 505 Massachusetts ZIPs
Each bar is a $20K-wide band; taller bars hold more Massachusetts ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
4,140housing units
4,140
Total Housing Units
3,238
Occupied Units
902
Vacant Units
2.15
Avg Household Size
Occupancy Type
$746,100
Median Home Value
+24% vs state ZIP avg
$1,851
Median Rent
1951
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.3%
YoY Change (2024)
226
HPI Index (2000 = 100)
+126%
Total Change Since 2000
Home values in ZIP 01966 have increased 2.3% over the past year (2024). Since 2000, this ZIP has seen +126% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.5% | 183 |
| 2021 | +9.1% | 200 |
| 2022 | +16.9% | 234 |
| 2023 | -5.3% | 221 |
| 2024 | +2.3% | 226 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 159 business establishments in ZIP 01966, employing approximately 563 people with a combined annual payroll of $30,638,000.
159
Businesses
563
Employees
$30.6M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 33 | 20.8% |
| Accommodation and food services | 28 | 17.6% |
| Construction | 25 | 15.7% |
| Professional, scientific, and technical services | 15 | 9.4% |
| Other services (except public administration) | 13 | 8.2% |
| Administrative and support and waste management and remediation services | 10 | 6.3% |
| Finance and insurance | 6 | 3.8% |
| Wholesale trade | 5 | 3.1% |
| Health care and social assistance | 5 | 3.1% |
| Arts, entertainment, and recreation | 4 | 2.5% |
| Agriculture, forestry, fishing and hunting | 3 | 1.9% |
| Real estate and rental and leasing | 3 | 1.9% |
| Educational services | 3 | 1.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 01966 vs 01930 →
ZIP 01966 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 01930
Gloucester (01930)
28,789 residents
- 01966 6,952
Rockport (01966)
6,952 residents
- 01944 5,136
Manchester (01944)
5,136 residents
What this shows Among its immediate neighbors, ZIP 01966 ranks #2 by population - useful context the national average alone can't give.
ZIP 01966 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 01944
Manchester (01944)
$206,389 median income
- 01966
Rockport (01966)
$96,250 median income
- 01930
Gloucester (01930)
$83,883 median income
What this shows By household income, ZIP 01966 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 01966, both outside MA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (6,952 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Essex County
Related Areas
Frequently Asked Questions
What county is ZIP code 01966 in?
ZIP code 01966 (Rockport) is located in Essex County, Massachusetts. Essex County contains multiple ZIP codes, see the full list at /counties/essex-ma.
What is the population of ZIP code 01966?
ZIP code 01966 in Rockport, MA has a population of 6,952 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 01966?
The median household income in ZIP 01966 is $96,250, which is 26% above the national average of $76,288.
What is the average home value in ZIP 01966?
The median home value in ZIP 01966 is $746,100, which is 168% above the national average of $278,155.
What is the demographic makeup of ZIP 01966?
The largest racial group in ZIP 01966 is White at 94.5%. Hispanic or Latino residents make up 2.6% of the population.
How many businesses are in ZIP code 01966?
ZIP code 01966 has 159 business establishments employing approximately 563 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 01966?
The top industries by establishment count in ZIP 01966 are: Retail trade (33), Accommodation and food services (28), Construction (25). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 01966?
According to the FHFA House Price Index, home values in ZIP 01966 increased by 2.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 126%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 01966?
In ZIP code 01966, 67.8% of residents aged 25+ have a high school diploma or higher, and 55.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 01966?
The mean commute time for workers in ZIP code 01966 is 29.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 01966?
In ZIP code 01966, approximately 68.3% of occupied housing units are owner-occupied and 31.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 01966?
The poverty rate in ZIP code 01966 is 6.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 01966's numbers, next.
- See how ZIP 01966 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rockport, MA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.