PlainZIP

Rockport, MA · standard

ZIP Code 01966

Essex County, Massachusetts - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

6,952
384/sq mi
$96,250
Median income
$746,100
Median home value
55.1%
Bachelor's or higher

The verdict

Rockport pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.

Top 22%
household income, US ZIPs
Top 5%
home value, US ZIPs
384
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 01966 against every reporting US ZIP.

ZIP code 01966 is a mid-sized community (a standard USPS delivery area) in Rockport, Essex County, Massachusetts, home to 6,952 residents across 18.1 square miles, a density of 384 people per square mile, in the New York time zone.

ZIP 01966 lands in the middle-income range, with a median household income of $96,250 (17% below the Massachusetts average), while per-capita income is $61,642. 6.3% of residents live below the poverty line, and the unemployment rate reads 8.4%. The typical home here is valued at $746,100 (24% above the state average); renters pay a median of $1,851 monthly, and 68.3% of units are owner-occupied.

This is a highly-educated ZIP: 55.1% of adults hold a bachelor's degree or higher, the median age is 59.7, and the average commute is 30 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Essex County, so you can benchmark 01966 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 01966

Top 5 sectors by establishment count in Rockport, MA

Which industries have the most business establishments in ZIP 01966.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 01966, Rockport, MA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

6,952

Population

18.1

Area (sq mi)

384

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 01966?

59.7

Median Age

45.2%

Male

54.8%

Female

4.8%

Foreign-Born

White 94.5%
African American 0.6%
Asian 0.2%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.4%
Hispanic or Latino 2.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$96,250

Median Household Income

-17% vs state

$61,642

Per Capita Income

6.3%

Poverty Rate

8.4%

Unemployment Rate

29.9 min

Mean Commute Time

How ZIP 01966 ranks nationally

Rockport, MA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$96,250 Top 22% higher than 78% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 67.8%
Bachelor's Degree or Higher 55.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,140

Total Housing Units

3,238

Occupied Units

902

Vacant Units

2.15

Avg Household Size

Occupancy Type

Owner 68.3%
Renter 31.7%

$746,100

Median Home Value

+24% vs state

$1,851

Median Rent

1951

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+2.3%

YoY Change (2024)

226

HPI Index (2000 = 100)

+126%

Total Change Since 2000

Home values in ZIP 01966 have increased 2.3% over the past year (2024). Since 2000, this ZIP has seen +126% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.5% 183
2021 +9.1% 200
2022 +16.9% 234
2023 -5.3% 221
2024 +2.3% 226

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 159 business establishments in ZIP 01966, employing approximately 563 people with a combined annual payroll of $30,638,000.

159

Businesses

563

Employees

$30.6M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Retail trade 33 20.8%
Accommodation and food services 28 17.6%
Construction 25 15.7%
Professional, scientific, and technical services 15 9.4%
Other services (except public administration) 13 8.2%
Administrative and support and waste management and remediation services 10 6.3%
Finance and insurance 6 3.8%
Wholesale trade 5 3.1%
Health care and social assistance 5 3.1%
Arts, entertainment, and recreation 4 2.5%
Agriculture, forestry, fishing and hunting 3 1.9%
Real estate and rental and leasing 3 1.9%
Educational services 3 1.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 01966 vs 01930 →

ZIP 01966 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 01966 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 01966 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 01966 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
01930 Gloucester, MA 28,789 4.0 mi
01944 Manchester, MA 5,136 9.0 mi

More ZIP Codes in Essex County

01960 standard
Peabody, MA
Pop: 50,944
01844 standard
Methuen, MA
Pop: 47,249
01841 standard
Lawrence, MA
Pop: 47,225
01902 standard
Lynn, MA
Pop: 45,139
01970 standard
Salem, MA
Pop: 41,109
01915 standard
Beverly, MA
Pop: 39,502

Related Areas

Essex County Rockport, MA Massachusetts

Frequently Asked Questions

What county is ZIP code 01966 in? ▼
ZIP code 01966 (Rockport) is located in Essex County, Massachusetts. Essex County contains multiple ZIP codes, see the full list at /counties/essex-ma.
What is the population of ZIP code 01966? ▼
ZIP code 01966 in Rockport, MA has a population of 6,952 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 01966? ▼
The median household income in ZIP 01966 is $96,250, which is 26% above the national average of $76,288.
What is the average home value in ZIP 01966? ▼
The median home value in ZIP 01966 is $746,100, which is 168% above the national average of $278,155.
What is the demographic makeup of ZIP 01966? ▼
The largest racial group in ZIP 01966 is White at 94.5%. Hispanic or Latino residents make up 2.6% of the population.
How many businesses are in ZIP code 01966? ▼
ZIP code 01966 has 159 business establishments employing approximately 563 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 01966? ▼
The top industries by establishment count in ZIP 01966 are: Retail trade (33), Accommodation and food services (28), Construction (25). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 01966? ▼
According to the FHFA House Price Index, home values in ZIP 01966 increased by 2.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 126%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 01966? ▼
In ZIP code 01966, 67.8% of residents aged 25+ have a high school diploma or higher, and 55.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 01966? ▼
The mean commute time for workers in ZIP code 01966 is 29.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 01966? ▼
In ZIP code 01966, approximately 68.3% of occupied housing units are owner-occupied and 31.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 01966? ▼
The poverty rate in ZIP code 01966 is 6.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.