PlainZIP

Rowley, MA · standard

ZIP Code 01969

Essex County, Massachusetts - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,856
129/sq mi
$132,734
Median income
$667,300
Median home value
56.8%
Bachelor's or higher

The verdict

Rowley pairs a top-decile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 6%
household income, US ZIPs
Top 7%
home value, US ZIPs
129
people per sq mi
82%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 01969 against every reporting US ZIP.

ZIP code 01969 is a mid-sized community (a standard USPS delivery area) in Rowley, Essex County, Massachusetts, home to 5,856 residents across 45.3 square miles, a density of 129 people per square mile, in the New York time zone.

ZIP 01969 skews affluent, with a median household income of $132,734 (15% above the Massachusetts average), while per-capita income is $71,507. 3.1% of residents live below the poverty line, and the unemployment rate reads 3.3%. The typical home here is valued at $667,300 (11% above the state average); renters pay a median of $1,603 monthly, and 81.7% of units are owner-occupied.

This is a highly-educated ZIP: 56.8% of adults hold a bachelor's degree or higher, the median age is 50, and the average commute is 28 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Essex County, so you can benchmark 01969 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 01969

Top 5 sectors by establishment count in Rowley, MA

Which industries have the most business establishments in ZIP 01969.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 01969, Rowley, MA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

5,856

Population

45.3

Area (sq mi)

129

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 01969?

50.0

Median Age

50.0%

Male

50.0%

Female

3.0%

Foreign-Born

White 93.3%
African American 0.0%
Asian 2.2%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.6%
Hispanic or Latino 0.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$132,734

Median Household Income

+15% vs state

$71,507

Per Capita Income

3.1%

Poverty Rate

3.3%

Unemployment Rate

28.2 min

Mean Commute Time

How ZIP 01969 ranks nationally

Rowley, MA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$132,734 Top 6% higher than 94% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Below this entry. $120,000–$140,000: 1,362 US ZIPs (4%). This entry sits in this band. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 71.9%
Bachelor's Degree or Higher 56.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,447

Total Housing Units

2,447

Occupied Units

0

Vacant Units

2.54

Avg Household Size

Occupancy Type

Owner 81.7%
Renter 18.3%

$667,300

Median Home Value

+11% vs state

$1,603

Median Rent

1975

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.6%

YoY Change (2024)

245

HPI Index (2000 = 100)

+145%

Total Change Since 2000

Home values in ZIP 01969 have increased 3.6% over the past year (2024). Since 2000, this ZIP has seen +145% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.7% 169
2021 +10.8% 187
2022 +9.0% 204
2023 +16.1% 237
2024 +3.6% 245

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 224 business establishments in ZIP 01969, employing approximately 2,915 people with a combined annual payroll of $218,075,000.

224

Businesses

2,915

Employees

$218.1M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Construction 34 15.2%
Retail trade 29 12.9%
Other services (except public administration) 26 11.6%
Administrative and support and waste management and remediation services 22 9.8%
Manufacturing 21 9.4%
Accommodation and food services 20 8.9%
Health care and social assistance 16 7.1%
Professional, scientific, and technical services 13 5.8%
Wholesale trade 11 4.9%
Information 7 3.1%
Finance and insurance 7 3.1%
Educational services 7 3.1%
Transportation and warehousing 3 1.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 01969 vs 01922 →

ZIP 01969 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 01969 ranks #7 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 01969 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 01969 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
01922 Byfield, MA 3,108 2.8 mi
01938 Ipswich, MA 13,175 3.6 mi
01833 Georgetown, MA 8,183 4.5 mi
01950 Newburyport, MA 17,416 6.3 mi
01951 Newbury, MA 3,558 4.5 mi
01982 South Hamilton, MA 7,764 6.8 mi
01984 Wenham, MA 4,875 8.3 mi
01983 Topsfield, MA 6,089 6.3 mi
01985 West Newbury, MA 4,235 6.3 mi
01834 Groveland, MA 6,459 6.5 mi

More ZIP Codes in Essex County

01960 standard
Peabody, MA
Pop: 50,944
01844 standard
Methuen, MA
Pop: 47,249
01841 standard
Lawrence, MA
Pop: 47,225
01902 standard
Lynn, MA
Pop: 45,139
01970 standard
Salem, MA
Pop: 41,109
01915 standard
Beverly, MA
Pop: 39,502

Related Areas

Essex County Rowley, MA Massachusetts

Frequently Asked Questions

What county is ZIP code 01969 in? ▼
ZIP code 01969 (Rowley) is located in Essex County, Massachusetts. Essex County contains multiple ZIP codes, see the full list at /counties/essex-ma.
What is the population of ZIP code 01969? ▼
ZIP code 01969 in Rowley, MA has a population of 5,856 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 01969? ▼
The median household income in ZIP 01969 is $132,734, which is 74% above the national average of $76,288.
What is the average home value in ZIP 01969? ▼
The median home value in ZIP 01969 is $667,300, which is 140% above the national average of $278,155.
What is the demographic makeup of ZIP 01969? ▼
The largest racial group in ZIP 01969 is White at 93.3%. Hispanic or Latino residents make up 0.2% of the population.
How many businesses are in ZIP code 01969? ▼
ZIP code 01969 has 224 business establishments employing approximately 2,915 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 01969? ▼
The top industries by establishment count in ZIP 01969 are: Construction (34), Retail trade (29), Other services (except public administration) (26). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 01969? ▼
According to the FHFA House Price Index, home values in ZIP 01969 increased by 3.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 145%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 01969? ▼
In ZIP code 01969, 71.9% of residents aged 25+ have a high school diploma or higher, and 56.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 01969? ▼
The mean commute time for workers in ZIP code 01969 is 28.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 01969? ▼
In ZIP code 01969, approximately 81.7% of occupied housing units are owner-occupied and 18.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 01969? ▼
The poverty rate in ZIP code 01969 is 3.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.