Winston Salem, NC · standard
ZIP Code 27104
Forsyth County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 28,485
- 892/sq mi
- $81,529
- Median income
- $359,300
- Median home value
- 59.9%
- Bachelor's or higher
The verdict
Winston Salem pairs an above-median household income with upper-quartile home values, in a low-density, mixed-tenure area.
- Top 36%
- household income, US ZIPs
- Top 25%
- home value, US ZIPs
- 892
- people per sq mi
- 60%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 27104 against every reporting US ZIP.
ZIP code 27104 is classified by USPS as a standard delivery area and covers roughly 31.9 square miles in Winston Salem, Forsyth County, North Carolina. The area is home to 28,485 residents, producing a population density of 892 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 27104 against North Carolina and the nation.
On the economic side, the median household income for ZIP 27104 sits at $81,529 (18% above the North Carolina average), while per-capita income is $62,157. The poverty rate stands at 7.8% and the unemployment rate at 3.9%. On housing, the median home value is $359,300 (38% above the state average) with median rent at $1,171 per month, and 59.6% of occupied units are owner-occupied, a direct signal of whether 27104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 59.9% of adults hold a bachelor's degree or higher, the median age is 43.6, and the average commute is 19 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Forsyth County, so you can benchmark 27104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 27104
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 27104.
- Professional, scientific, and technical services
Professional, scientific, and technical services
100 establishments
- Retail trade
Retail trade
90 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
62 establishments
- Finance and insurance
Finance and insurance
57 establishments
- Other services (except public administration)
Other services (except public administration)
57 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 27104, Winston Salem, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
28,485
Population
31.9
Area (sq mi)
892
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 27104?
43.6
Median Age
46.1%
Male
53.9%
Female
9.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$81,529
Median Household Income
+18% vs state
$62,157
Per Capita Income
7.8%
Poverty Rate
3.9%
Unemployment Rate
18.9 min
Mean Commute Time
How ZIP 27104 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$81,529 Top 36% higher than 64% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
15,474
Total Housing Units
14,479
Occupied Units
995
Vacant Units
2.17
Avg Household Size
Occupancy Type
$359,300
Median Home Value
+38% vs state
$1,171
Median Rent
1981
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+5.0%
YoY Change (2024)
224
HPI Index (2000 = 100)
+124%
Total Change Since 2000
Home values in ZIP 27104 have increased 5.0% over the past year (2024). Since 2000, this ZIP has seen +124% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.2% | 150 |
| 2021 | +9.5% | 164 |
| 2022 | +18.0% | 193 |
| 2023 | +10.4% | 214 |
| 2024 | +5.0% | 224 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 615 business establishments in ZIP 27104, employing approximately 6,708 people with a combined annual payroll of $339,480,000.
615
Businesses
6,708
Employees
$339.5M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 100 | 16.3% |
| Retail trade | 90 | 14.6% |
| Real estate and rental and leasing | 62 | 10.1% |
| Finance and insurance | 57 | 9.3% |
| Other services (except public administration) | 57 | 9.3% |
| Health care and social assistance | 55 | 8.9% |
| Accommodation and food services | 50 | 8.1% |
| Construction | 41 | 6.7% |
| Administrative and support and waste management and remediation services | 31 | 5.0% |
| Wholesale trade | 21 | 3.4% |
| Educational services | 13 | 2.1% |
| Arts, entertainment, and recreation | 11 | 1.8% |
| Manufacturing | 8 | 1.3% |
| Transportation and warehousing | 8 | 1.3% |
| Information | 5 | 0.8% |
| Management of companies and enterprises | 4 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 27104 vs 27103 →
ZIP 27104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 27106
Winston Salem (27106)
45,015 residents
- 27105
Winston Salem (27105)
39,568 residents
- 27127
Winston Salem (27127)
34,138 residents
- 27103
Winston Salem (27103)
33,208 residents
- 27104
Winston Salem (27104)
28,485 residents
- 27012
Clemmons (27012)
25,461 residents
- 27101
Winston Salem (27101)
18,901 residents
- 27023 11,873
Lewisville (27023)
11,873 residents
- 27040 10,893
Pfafftown (27040)
10,893 residents
What this shows Among its immediate neighbors, ZIP 27104 ranks #5 by population — useful context the national average alone can't give.
ZIP 27104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 27023
Lewisville (27023)
$107,924 median income
- 27012
Clemmons (27012)
$96,250 median income
- 27040
Pfafftown (27040)
$92,601 median income
- 27104
Winston Salem (27104)
$81,529 median income
- 27106
Winston Salem (27106)
$68,568 median income
- 27103
Winston Salem (27103)
$67,012 median income
- 27127
Winston Salem (27127)
$61,926 median income
- 27101
Winston Salem (27101)
$44,198 median income
- 27105
Winston Salem (27105)
$44,080 median income
What this shows By household income, ZIP 27104 ranks #4 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 27103 | Winston Salem, NC | 33,208 | 2.5 mi |
| 27106 | Winston Salem, NC | 45,015 | 3.3 mi |
| 27109 | Winston Salem, NC | 2,539 | 3.7 mi |
| 27110 | Winston Salem, NC | 2,127 | 5.5 mi |
| 27127 | Winston Salem, NC | 34,138 | 5.8 mi |
| 27023 | Lewisville, NC | 11,873 | 7.1 mi |
| 27040 | Pfafftown, NC | 10,893 | 6.3 mi |
| 27101 | Winston Salem, NC | 18,901 | 7.1 mi |
| 27012 | Clemmons, NC | 25,461 | 6.9 mi |
| 27105 | Winston Salem, NC | 39,568 | 6.8 mi |
More ZIP Codes in Forsyth County
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Frequently Asked Questions
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What is the population of ZIP code 27104? ▼
What is the median household income in ZIP 27104? ▼
What is the average home value in ZIP 27104? ▼
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How many businesses are in ZIP code 27104? ▼
What are the main industries in ZIP code 27104? ▼
How have home values changed in ZIP code 27104? ▼
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What percentage of residents own vs. rent in ZIP 27104? ▼
What is the poverty rate in ZIP code 27104? ▼
ZIP Code Research Guides
Official Data Resources for Winston Salem, NC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.