Pinehurst, NC · standard
ZIP Code 28374
Moore County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 15,990
- 279/sq mi High-density area
- $111,311
- Median income Above-median income area
- $491,200
- Median home value Above-median home value
- 62.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Pinehurst pairs an upper-quartile household income with upper-quartile home values, in a low-density, homeowner-dominated area.
- Top 13%
- household income, US ZIPs
- Top 13%
- home value, US ZIPs
- 279
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28374 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 28374 (Pinehurst, NC) rose +4.3% from 2023 to 2024. The all-transactions index moved from 232.2 in 2023 to 242.3 in 2024 (2000 = 100).
ZIP code 28374 is a mid-sized community (a standard USPS delivery area) in Pinehurst, Moore County, North Carolina, home to 15,990 residents across 57.4 square miles, a density of 279 people per square mile, in the New York time zone.
ZIP 28374 skews affluent, with a median household income of $111,311 (61% above the average North Carolina ZIP), while per-capita income is $68,929. The poverty rate is 4.6%, with unemployment at 4.6%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $491,200 (89% above the average North Carolina ZIP), while 85.0% of occupied homes are owner-occupied and median rent is $1,767.
This is a highly-educated ZIP: 62.1% of adults hold a bachelor's degree or higher, the median age is 60.7, and the average commute is 22 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Moore County, so 28374 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 28374
Top 5 sectors by establishment count in Pinehurst, NC
Which industries have the most business establishments in ZIP 28374.
- Health care and social assistance
Health care and social assistance
92 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
64 establishments
- Accommodation and food services
Accommodation and food services
41 establishments
- Finance and insurance
Finance and insurance
39 establishments
- Retail trade 35
Retail trade
35 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28374, Pinehurst, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
15,990
Population
57.4
Area (sq mi)
279
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28374?
60.7
Median Age
50.4%
Male
49.6%
Female
5.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$111,311
Median Household Income
+61% vs state ZIP avg
$68,929
Per Capita Income
4.6%
Poverty Rate
4.6%
Unemployment Rate
21.9 min
Mean Commute Time
How ZIP 28374 ranks among North Carolina ZIPs
Pinehurst, NC household income vs. every North Carolina ZIP code
Median household income among 749 reporting North Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$111,311 Top 6% higher than 94% of 749 North Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more North Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
10,342housing units
10,342
Total Housing Units
9,178
Occupied Units
1,164
Vacant Units
2.12
Avg Household Size
Occupancy Type
$491,200
Median Home Value
+89% vs state ZIP avg
$1,767
Median Rent
1996
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.3%
YoY Change (2024)
242
HPI Index (2000 = 100)
+142%
Total Change Since 2000
Home values in ZIP 28374 have increased 4.3% over the past year (2024). Since 2000, this ZIP has seen +142% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.7% | 147 |
| 2021 | +13.0% | 166 |
| 2022 | +23.4% | 205 |
| 2023 | +13.4% | 232 |
| 2024 | +4.3% | 242 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 440 business establishments in ZIP 28374, employing approximately 11,940 people with a combined annual payroll of $820,094,000.
440
Businesses
11,940
Employees
$820.1M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 92 | 20.9% |
| Professional, scientific, and technical services | 64 | 14.6% |
| Accommodation and food services | 41 | 9.3% |
| Finance and insurance | 39 | 8.9% |
| Retail trade | 35 | 8.0% |
| Real estate and rental and leasing | 33 | 7.5% |
| Other services (except public administration) | 31 | 7.0% |
| Construction | 28 | 6.4% |
| Administrative and support and waste management and remediation services | 26 | 5.9% |
| Arts, entertainment, and recreation | 11 | 2.5% |
| Wholesale trade | 10 | 2.3% |
| Educational services | 7 | 1.6% |
| Manufacturing | 6 | 1.4% |
| Transportation and warehousing | 6 | 1.4% |
| Management of companies and enterprises | 6 | 1.4% |
| Information | 3 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28374 vs 28387 →
ZIP 28374 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28374
Pinehurst (28374)
15,990 residents
- 28387
Southern Pines (28387)
13,921 residents
- 28315
Aberdeen (28315)
11,681 residents
- 27376
West End (27376)
9,386 residents
- 28373 2,150
Pinebluff (28373)
2,150 residents
- 28347 1,983
Hoffman (28347)
1,983 residents
- 28350 305
Lakeview (28350)
305 residents
What this shows Among its immediate neighbors, ZIP 28374 ranks the most populous - useful context the national average alone can't give.
ZIP 28374 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28374
Pinehurst (28374)
$111,311 median income
- 28373
Pinebluff (28373)
$81,538 median income
- 28315
Aberdeen (28315)
$77,418 median income
- 28387
Southern Pines (28387)
$74,830 median income
- 27376
West End (27376)
$74,598 median income
- 28347 $39,110
Hoffman (28347)
$39,110 median income
What this shows By household income, ZIP 28374 ranks the highest of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 28374, both outside NC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (15,990 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Moore County
Related Areas
Frequently Asked Questions
What county is ZIP code 28374 in?
ZIP code 28374 (Pinehurst) is located in Moore County, North Carolina. Moore County contains multiple ZIP codes, see the full list at /counties/moore-nc.
What is the population of ZIP code 28374?
ZIP code 28374 in Pinehurst, NC has a population of 15,990 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28374?
The median household income in ZIP 28374 is $111,311, which is 46% above the national average of $76,288.
What is the average home value in ZIP 28374?
The median home value in ZIP 28374 is $491,200, which is 77% above the national average of $278,155.
What is the demographic makeup of ZIP 28374?
The largest racial group in ZIP 28374 is White at 86.4%. Hispanic or Latino residents make up 4.1% of the population.
How many businesses are in ZIP code 28374?
ZIP code 28374 has 440 business establishments employing approximately 11,940 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28374?
The top industries by establishment count in ZIP 28374 are: Health care and social assistance (92), Professional, scientific, and technical services (64), Accommodation and food services (41). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 28374?
According to the FHFA House Price Index, home values in ZIP 28374 increased by 4.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 142%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28374?
In ZIP code 28374, 74.4% of residents aged 25+ have a high school diploma or higher, and 62.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28374?
The mean commute time for workers in ZIP code 28374 is 21.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28374?
In ZIP code 28374, approximately 85.0% of occupied housing units are owner-occupied and 15.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28374?
The poverty rate in ZIP code 28374 is 4.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 28374's numbers, next.
- See how ZIP 28374 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Pinehurst, NC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.