PlainZIP

Pinehurst, NC · standard

ZIP Code 28374

Moore County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

15,990
279/sq mi
$111,311
Median income
$491,200
Median home value
62.1%
Bachelor's or higher

The verdict

Pinehurst pairs an upper-quartile household income with upper-quartile home values, in a low-density, homeowner-dominated area.

Top 13%
household income, US ZIPs
Top 13%
home value, US ZIPs
279
people per sq mi
85%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28374 against every reporting US ZIP.

ZIP code 28374 is a mid-sized community (a standard USPS delivery area) in Pinehurst, Moore County, North Carolina, home to 15,990 residents across 57.4 square miles, a density of 279 people per square mile, in the New York time zone.

ZIP 28374 skews affluent, with a median household income of $111,311 (61% above the North Carolina average), while per-capita income is $68,929. Poverty here runs at 4.6%, with unemployment measured at 4.6%. Median home value sits at $491,200 (89% above the state average), median rent at $1,767 a month, and owner-occupancy at 85.0%.

This is a highly-educated ZIP: 62.1% of adults hold a bachelor's degree or higher, the median age is 60.7, and the average commute is 22 minutes. Beyond these figures, 6 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Moore County, letting you compare 28374 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 28374

Top 5 sectors by establishment count in Pinehurst, NC

Which industries have the most business establishments in ZIP 28374.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28374, Pinehurst, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

15,990

Population

57.4

Area (sq mi)

279

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 28374?

60.7

Median Age

50.4%

Male

49.6%

Female

5.1%

Foreign-Born

White 86.4%
African American 1.5%
Asian 2.1%
American Indian or Alaska Native 0.5%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.2%
Hispanic or Latino 4.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$111,311

Median Household Income

+61% vs state

$68,929

Per Capita Income

4.6%

Poverty Rate

4.6%

Unemployment Rate

21.9 min

Mean Commute Time

How ZIP 28374 ranks nationally

Pinehurst, NC household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$111,311 Top 13% higher than 87% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 74.4%
Bachelor's Degree or Higher 62.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

10,342

Total Housing Units

9,178

Occupied Units

1,164

Vacant Units

2.12

Avg Household Size

Occupancy Type

Owner 85.0%
Renter 15.0%

$491,200

Median Home Value

+89% vs state

$1,767

Median Rent

1996

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.3%

YoY Change (2024)

242

HPI Index (2000 = 100)

+142%

Total Change Since 2000

Home values in ZIP 28374 have increased 4.3% over the past year (2024). Since 2000, this ZIP has seen +142% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.7% 147
2021 +13.0% 166
2022 +23.4% 205
2023 +13.4% 232
2024 +4.3% 242

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 440 business establishments in ZIP 28374, employing approximately 11,940 people with a combined annual payroll of $820,094,000.

440

Businesses

11,940

Employees

$820.1M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 92 20.9%
Professional, scientific, and technical services 64 14.6%
Accommodation and food services 41 9.3%
Finance and insurance 39 8.9%
Retail trade 35 8.0%
Real estate and rental and leasing 33 7.5%
Other services (except public administration) 31 7.0%
Construction 28 6.4%
Administrative and support and waste management and remediation services 26 5.9%
Arts, entertainment, and recreation 11 2.5%
Wholesale trade 10 2.3%
Educational services 7 1.6%
Manufacturing 6 1.4%
Transportation and warehousing 6 1.4%
Management of companies and enterprises 6 1.4%
Information 3 0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28374 vs 28387 →

ZIP 28374 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 28374 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 28374 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 28374 ranks the highest of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28387 Southern Pines, NC 13,921 5.0 mi
28315 Aberdeen, NC 11,681 5.8 mi
28373 Pinebluff, NC 2,150 7.5 mi
27376 West End, NC 9,386 5.7 mi
28350 Lakeview, NC 305 9.0 mi
28347 Hoffman, NC 1,983 12.3 mi

More ZIP Codes in Moore County

28327 standard
Carthage, NC
Pop: 15,433
28387 standard
Southern Pines, NC
Pop: 13,921
28315 standard
Aberdeen, NC
Pop: 11,681
27376 standard
West End, NC
Pop: 9,386
27325 standard
Robbins, NC
Pop: 6,704
28394 standard
Vass, NC
Pop: 5,164

Related Areas

Moore County Pinehurst, NC North Carolina

Frequently Asked Questions

What county is ZIP code 28374 in? ▼
ZIP code 28374 (Pinehurst) is located in Moore County, North Carolina. Moore County contains multiple ZIP codes, see the full list at /counties/moore-nc.
What is the population of ZIP code 28374? ▼
ZIP code 28374 in Pinehurst, NC has a population of 15,990 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28374? ▼
The median household income in ZIP 28374 is $111,311, which is 46% above the national average of $76,288.
What is the average home value in ZIP 28374? ▼
The median home value in ZIP 28374 is $491,200, which is 77% above the national average of $278,155.
What is the demographic makeup of ZIP 28374? ▼
The largest racial group in ZIP 28374 is White at 86.4%. Hispanic or Latino residents make up 4.1% of the population.
How many businesses are in ZIP code 28374? ▼
ZIP code 28374 has 440 business establishments employing approximately 11,940 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28374? ▼
The top industries by establishment count in ZIP 28374 are: Health care and social assistance (92), Professional, scientific, and technical services (64), Accommodation and food services (41). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 28374? ▼
According to the FHFA House Price Index, home values in ZIP 28374 increased by 4.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 142%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28374? ▼
In ZIP code 28374, 74.4% of residents aged 25+ have a high school diploma or higher, and 62.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28374? ▼
The mean commute time for workers in ZIP code 28374 is 21.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28374? ▼
In ZIP code 28374, approximately 85.0% of occupied housing units are owner-occupied and 15.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28374? ▼
The poverty rate in ZIP code 28374 is 4.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.