Pinehurst, NC · standard

ZIP Code 28374

Moore County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

Reviewed by PlainZIP Editorial Team, ZIP Code Data Editors · June 14, 2026

15,990
279/sq mi: $111,311
Median income: $491,200
Median home value: 62.1%
Bachelor's or higher

The verdict

Pinehurst pairs an upper-quartile household income with upper-quartile home values, in a low-density, homeowner-dominated area.

Top 13%
household income, US ZIPs: Top 13%
home value, US ZIPs: 279
people per sq mi: 85%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28374 against every reporting US ZIP.

ZIP code 28374 is classified by USPS as a standard delivery area and covers roughly 57.4 square miles in Pinehurst, Moore County, North Carolina. The area is home to 15,990 residents, producing a population density of 279 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 28374 against North Carolina and the nation.

On the economic side, the median household income for ZIP 28374 sits at $111,311 (61% above the North Carolina average), while per-capita income is $68,929. The poverty rate stands at 4.6% and the unemployment rate at 4.6%. On housing, the median home value is $491,200 (89% above the state average) with median rent at $1,767 per month, and 85.0% of occupied units are owner-occupied, a direct signal of whether 28374 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 62.1% of adults hold a bachelor's degree or higher, the median age is 60.7, and the average commute is 22 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Moore County, so you can benchmark 28374 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 28374

Health care and social assistance

92
Professional, scientific, and technical services

64
Accommodation and food services

41
Finance and insurance

39
Retail trade

35

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 28374, Pinehurst, NC · 2023 Accessed 2026-06-14 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

15,990

Population

57.4

Area (sq mi)

279

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard

Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.

View Scorecard →

Who lives in ZIP 28374?

60.7

Median Age

50.4%

Male

49.6%

Female

5.1%

Foreign-Born

White 86.4%

African American 1.5%

Asian 2.1%

American Indian or Alaska Native 0.5%

Native Hawaiian or Pacific Islander 0.0%

Two or More Ethnicities 8.2%

Hispanic or Latino 4.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$111,311

Median Household Income

+61% vs state

$68,929

Per Capita Income

4.6%

Poverty Rate

4.6%

Unemployment Rate

21.9 min

Mean Commute Time

How ZIP 28374 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$111,311 Top 13% higher than 87% of 30,318 US ZIPs

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 74.4%

Bachelor's Degree or Higher 62.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

10,342

Total Housing Units

9,178

Occupied Units

1,164

Vacant Units

2.12

Avg Household Size

Occupancy Type

Owner 85.0%

Renter 15.0%

$491,200

Median Home Value

+89% vs state

$1,767

Median Rent

1996

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.3%

YoY Change (2024)

242

HPI Index (2000 = 100)

+142%

Total Change Since 2000

Home values in ZIP 28374 have increased 4.3% over the past year (2024). Since 2000, this ZIP has seen +142% cumulative appreciation.

Year	Annual Change	HPI Index
2020	+4.7%	147
2021	+13.0%	166
2022	+23.4%	205
2023	+13.4%	232
2024	+4.3%	242

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 440 business establishments in ZIP 28374, employing approximately 11,940 people with a combined annual payroll of $820,094,000.

440

Businesses

11,940

Employees

$820.1M

Annual Payroll

Industry Sectors

Industry	Establishments	% of Total
Health care and social assistance	92	20.9%
Professional, scientific, and technical services	64	14.6%
Accommodation and food services	41	9.3%
Finance and insurance	39	8.9%
Retail trade	35	8.0%
Real estate and rental and leasing	33	7.5%
Other services (except public administration)	31	7.0%
Construction	28	6.4%
Administrative and support and waste management and remediation services	26	5.9%
Arts, entertainment, and recreation	11	2.5%
Wholesale trade	10	2.3%
Educational services	7	1.6%
Manufacturing	6	1.4%
Transportation and warehousing	6	1.4%
Management of companies and enterprises	6	1.4%
Information	3	0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28374 vs 28387 →

28374

15,990
28387

13,921
28315

11,681
27376

9,386
28373

2,150
28347

1,983
28350

305

What this shows Among its immediate neighbors, ZIP 28374 ranks the most populous — useful context the national average alone can't give.

28374

$111,311
28373

$81,538
28315

$77,418
28387

$74,830
27376

$74,598
28347

$39,110

What this shows By household income, ZIP 28374 ranks the highest of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

ZIP Code	City	Population	Distance
28387	Southern Pines, NC	13,921	5.0 mi
28315	Aberdeen, NC	11,681	5.8 mi
28373	Pinebluff, NC	2,150	7.5 mi
27376	West End, NC	9,386	5.7 mi
28350	Lakeview, NC	305	9.0 mi
28347	Hoffman, NC	1,983	12.3 mi

More ZIP Codes in Moore County

Moore County Pinehurst, NC North Carolina

Frequently Asked Questions

What county is ZIP code 28374 in? ▼

ZIP code 28374 (Pinehurst) is located in Moore County, North Carolina. Moore County contains multiple ZIP codes, see the full list at /counties/moore-nc.

What is the population of ZIP code 28374? ▼

ZIP code 28374 in Pinehurst, NC has a population of 15,990 according to the Census Bureau ACS 2023 estimates.

What is the median household income in ZIP 28374? ▼

The median household income in ZIP 28374 is $111,311, which is 46% above the national average of $76,288.

What is the average home value in ZIP 28374? ▼

The median home value in ZIP 28374 is $491,200, which is 77% above the national average of $278,155.

What is the demographic makeup of ZIP 28374? ▼

The largest racial group in ZIP 28374 is White at 86.4%. Hispanic or Latino residents make up 4.1% of the population.

How many businesses are in ZIP code 28374? ▼

ZIP code 28374 has 440 business establishments employing approximately 11,940 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.

What are the main industries in ZIP code 28374? ▼

The top industries by establishment count in ZIP 28374 are: Health care and social assistance (92), Professional, scientific, and technical services (64), Accommodation and food services (41). There are 16 industry sectors represented in total.

How have home values changed in ZIP code 28374? ▼

According to the FHFA House Price Index, home values in ZIP 28374 increased by 4.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 142%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.

What is the education level in ZIP code 28374? ▼

In ZIP code 28374, 74.4% of residents aged 25+ have a high school diploma or higher, and 62.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).

What is the average commute time in ZIP 28374? ▼

The mean commute time for workers in ZIP code 28374 is 21.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.

What percentage of residents own vs. rent in ZIP 28374? ▼

In ZIP code 28374, approximately 85.0% of occupied housing units are owner-occupied and 15.0% are renter-occupied, based on Census ACS 2023 data.

What is the poverty rate in ZIP code 28374? ▼

The poverty rate in ZIP code 28374 is 4.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.