Southern Pines, NC · standard
ZIP Code 28387
Moore County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 13,921
- 185/sq mi High-density area
- $74,830
- Median income Near-median income area
- $410,800
- Median home value Above-median home value
- 50.2%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Southern Pines pairs an above-median household income with upper-quartile home values, in a rural, mixed-tenure area.
- Top 45%
- household income, US ZIPs
- Top 20%
- home value, US ZIPs
- 185
- people per sq mi
- 56%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28387 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 28387 (Southern Pines, NC) rose +8.4% from 2023 to 2024. The all-transactions index moved from 284.7 in 2023 to 308.8 in 2024 (2000 = 100).
ZIP code 28387 is a mid-sized community (a standard USPS delivery area) in Southern Pines, Moore County, North Carolina, home to 13,921 residents across 75.3 square miles, a density of 185 people per square mile, in the New York time zone.
ZIP 28387 lands in the middle-income range, with a median household income of $74,830 (8% above the average North Carolina ZIP), while per-capita income is $50,430. The poverty rate is 10.5%, with unemployment at 5.4%; those measures add context to the income figure. Median home value is $410,800 (58% above the average North Carolina ZIP) and median rent is $1,213; 55.5% of occupied homes are owner-occupied.
This is a highly-educated ZIP: 50.2% of adults hold a bachelor's degree or higher, the median age is 39.3, and the average commute is 23 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Moore County, so 28387 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 28387
Top 5 sectors by establishment count in Southern Pines, NC
Which industries have the most business establishments in ZIP 28387.
- Retail trade
Retail trade
122 establishments
- Accommodation and food services
Accommodation and food services
97 establishments
- Health care and social assistance
Health care and social assistance
91 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
83 establishments
- Other services (except public administration)
Other services (except public administration)
78 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28387, Southern Pines, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
13,921
Population
75.3
Area (sq mi)
185
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28387?
39.3
Median Age
45.2%
Male
54.8%
Female
4.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,830
Median Household Income
+8% vs state ZIP avg
$50,430
Per Capita Income
10.5%
Poverty Rate
5.4%
Unemployment Rate
23.0 min
Mean Commute Time
How ZIP 28387 ranks among North Carolina ZIPs
Southern Pines, NC household income vs. every North Carolina ZIP code
Median household income among 749 reporting North Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$74,830 Top 30% higher than 70% of 749 North Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more North Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
8,713housing units
8,713
Total Housing Units
7,670
Occupied Units
1,043
Vacant Units
2.04
Avg Household Size
Occupancy Type
$410,800
Median Home Value
+58% vs state ZIP avg
$1,213
Median Rent
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+8.4%
YoY Change (2024)
309
HPI Index (2000 = 100)
+209%
Total Change Since 2000
Home values in ZIP 28387 have increased 8.4% over the past year (2024). Since 2000, this ZIP has seen +209% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.3% | 182 |
| 2021 | +12.7% | 206 |
| 2022 | +25.6% | 258 |
| 2023 | +10.3% | 285 |
| 2024 | +8.4% | 309 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 759 business establishments in ZIP 28387, employing approximately 10,317 people with a combined annual payroll of $477,188,000.
759
Businesses
10,317
Employees
$477.2M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 122 | 16.1% |
| Accommodation and food services | 97 | 12.8% |
| Health care and social assistance | 91 | 12.0% |
| Professional, scientific, and technical services | 83 | 10.9% |
| Other services (except public administration) | 78 | 10.3% |
| Real estate and rental and leasing | 68 | 9.0% |
| Finance and insurance | 58 | 7.6% |
| Construction | 39 | 5.1% |
| Administrative and support and waste management and remediation services | 31 | 4.1% |
| Arts, entertainment, and recreation | 23 | 3.0% |
| Educational services | 18 | 2.4% |
| Manufacturing | 13 | 1.7% |
| Information | 13 | 1.7% |
| Wholesale trade | 12 | 1.6% |
| Transportation and warehousing | 8 | 1.1% |
| Agriculture, forestry, fishing and hunting | 3 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28387 vs 28374 →
ZIP 28387 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28374
Pinehurst (28374)
15,990 residents
- 28387
Southern Pines (28387)
13,921 residents
- 28315
Aberdeen (28315)
11,681 residents
- 28394 5,164
Vass (28394)
5,164 residents
- 28373 2,150
Pinebluff (28373)
2,150 residents
- 28350 305
Lakeview (28350)
305 residents
What this shows Among its immediate neighbors, ZIP 28387 ranks #2 by population - useful context the national average alone can't give.
ZIP 28387 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28374
Pinehurst (28374)
$111,311 median income
- 28373
Pinebluff (28373)
$81,538 median income
- 28394
Vass (28394)
$79,643 median income
- 28315
Aberdeen (28315)
$77,418 median income
- 28387
Southern Pines (28387)
$74,830 median income
What this shows By household income, ZIP 28387 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 28387, both outside NC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (13,921 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Moore County
Related Areas
Frequently Asked Questions
What county is ZIP code 28387 in?
ZIP code 28387 (Southern Pines) is located in Moore County, North Carolina. Moore County contains multiple ZIP codes, see the full list at /counties/moore-nc.
What is the population of ZIP code 28387?
ZIP code 28387 in Southern Pines, NC has a population of 13,921 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28387?
The median household income in ZIP 28387 is $74,830, which is 2% below the national average of $76,288.
What is the average home value in ZIP 28387?
The median home value in ZIP 28387 is $410,800, which is 48% above the national average of $278,155.
What is the demographic makeup of ZIP 28387?
The largest racial group in ZIP 28387 is White at 74.3%. Hispanic or Latino residents make up 8.5% of the population.
How many businesses are in ZIP code 28387?
ZIP code 28387 has 759 business establishments employing approximately 10,317 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28387?
The top industries by establishment count in ZIP 28387 are: Retail trade (122), Accommodation and food services (97), Health care and social assistance (91). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 28387?
According to the FHFA House Price Index, home values in ZIP 28387 increased by 8.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 209%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28387?
In ZIP code 28387, 67.0% of residents aged 25+ have a high school diploma or higher, and 50.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28387?
The mean commute time for workers in ZIP code 28387 is 23.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28387?
In ZIP code 28387, approximately 55.5% of occupied housing units are owner-occupied and 44.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28387?
The poverty rate in ZIP code 28387 is 10.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 28387's numbers, next.
- See how ZIP 28387 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Southern Pines, NC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.