Wilmington, NC · standard
ZIP Code 28411
New Hanover County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 31,962
- 295/sq mi High-density area
- $97,387
- Median income Above-median income area
- $396,400
- Median home value Above-median home value
- 52.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Wilmington pairs an upper-quartile household income with upper-quartile home values, in a low-density, homeowner-dominated area.
- Top 21%
- household income, US ZIPs
- Top 21%
- home value, US ZIPs
- 295
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28411 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 28411 (Wilmington, NC) rose +1.4% from 2023 to 2024. The all-transactions index moved from 270.9 in 2023 to 274.6 in 2024 (2000 = 100).
ZIP code 28411 is a densely settled ZIP (a standard USPS delivery area) in Wilmington, New Hanover County, North Carolina, with 31,962 residents across 108.5 square miles, a density of 295 people per square mile, in the New York time zone.
ZIP 28411 lands in the middle-income range, with a median household income of $97,387 (41% above the average North Carolina ZIP), while per-capita income is $51,389. The poverty rate is 4.3%, with unemployment at 5.3%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $396,400 (53% above the average North Carolina ZIP), while 80.5% of occupied homes are owner-occupied and median rent is $1,778.
This is a highly-educated ZIP: 52.1% of adults hold a bachelor's degree or higher, the median age is 42.1, and the average commute is 24 minutes. The page also surfaces 7 ZIP codes within roughly 10 miles and 6 more in New Hanover County, so 28411 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 28411
Top 5 sectors by establishment count in Wilmington, NC
Which industries have the most business establishments in ZIP 28411.
- Construction
Construction
145 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
118 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
87 establishments
- Health care and social assistance
Health care and social assistance
79 establishments
- Retail trade
Retail trade
75 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28411, Wilmington, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
31,962
Population
108.5
Area (sq mi)
295
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28411?
42.1
Median Age
47.4%
Male
52.6%
Female
7.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$97,387
Median Household Income
+41% vs state ZIP avg
$51,389
Per Capita Income
4.3%
Poverty Rate
5.3%
Unemployment Rate
24.2 min
Mean Commute Time
How ZIP 28411 ranks nationally
Wilmington, NC household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$97,387 Top 21% higher than 79% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
17,320housing units
17,320
Total Housing Units
15,924
Occupied Units
1,396
Vacant Units
2.33
Avg Household Size
Occupancy Type
$396,400
Median Home Value
+53% vs state ZIP avg
$1,778
Median Rent
2000
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+1.4%
YoY Change (2024)
275
HPI Index (2000 = 100)
+175%
Total Change Since 2000
Home values in ZIP 28411 have increased 1.4% over the past year (2024). Since 2000, this ZIP has seen +175% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.3% | 177 |
| 2021 | +11.2% | 197 |
| 2022 | +19.0% | 234 |
| 2023 | +15.7% | 271 |
| 2024 | +1.4% | 275 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 837 business establishments in ZIP 28411, employing approximately 5,988 people with a combined annual payroll of $238,747,000.
837
Businesses
5,988
Employees
$238.7M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 145 | 17.3% |
| Professional, scientific, and technical services | 118 | 14.1% |
| Real estate and rental and leasing | 87 | 10.4% |
| Health care and social assistance | 79 | 9.4% |
| Retail trade | 75 | 9.0% |
| Administrative and support and waste management and remediation services | 74 | 8.8% |
| Other services (except public administration) | 74 | 8.8% |
| Accommodation and food services | 62 | 7.4% |
| Finance and insurance | 38 | 4.5% |
| Arts, entertainment, and recreation | 26 | 3.1% |
| Wholesale trade | 20 | 2.4% |
| Transportation and warehousing | 15 | 1.8% |
| Information | 9 | 1.1% |
| Manufacturing | 7 | 0.8% |
| Educational services | 7 | 0.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28411 vs 28480 →
ZIP 28411 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28403
Wilmington (28403)
36,063 residents
- 28411
Wilmington (28411)
31,962 residents
- 28409
Wilmington (28409)
31,296 residents
- 28405
Wilmington (28405)
29,152 residents
- 28443
Hampstead (28443)
17,512 residents
- 28457 9,905
Rocky Point (28457)
9,905 residents
- 28429 8,026
Castle Hayne (28429)
8,026 residents
- 28480 2,473
Wrightsville Beach (28480)
2,473 residents
What this shows Among its immediate neighbors, ZIP 28411 ranks #2 by population - useful context the national average alone can't give.
ZIP 28411 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28480
Wrightsville Beach (28480)
$172,500 median income
- 28409
Wilmington (28409)
$111,048 median income
- 28411
Wilmington (28411)
$97,387 median income
- 28443
Hampstead (28443)
$90,477 median income
- 28457
Rocky Point (28457)
$78,178 median income
- 28429
Castle Hayne (28429)
$72,337 median income
- 28405
Wilmington (28405)
$70,274 median income
- 28403 $54,547
Wilmington (28403)
$54,547 median income
What this shows By household income, ZIP 28411 ranks #3 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 28411, both outside NC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (31,962 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in New Hanover County
Related Areas
Frequently Asked Questions
What county is ZIP code 28411 in?
ZIP code 28411 (Wilmington) is located in New Hanover County, North Carolina. New Hanover County contains multiple ZIP codes, see the full list at /counties/new-hanover-nc.
What is the population of ZIP code 28411?
ZIP code 28411 in Wilmington, NC has a population of 31,962 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28411?
The median household income in ZIP 28411 is $97,387, which is 28% above the national average of $76,288.
What is the average home value in ZIP 28411?
The median home value in ZIP 28411 is $396,400, which is 43% above the national average of $278,155.
What is the demographic makeup of ZIP 28411?
The largest racial group in ZIP 28411 is White at 80.3%. Hispanic or Latino residents make up 5.7% of the population.
How many businesses are in ZIP code 28411?
ZIP code 28411 has 837 business establishments employing approximately 5,988 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28411?
The top industries by establishment count in ZIP 28411 are: Construction (145), Professional, scientific, and technical services (118), Real estate and rental and leasing (87). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 28411?
According to the FHFA House Price Index, home values in ZIP 28411 increased by 1.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 175%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28411?
In ZIP code 28411, 66.4% of residents aged 25+ have a high school diploma or higher, and 52.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28411?
The mean commute time for workers in ZIP code 28411 is 24.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28411?
In ZIP code 28411, approximately 80.5% of occupied housing units are owner-occupied and 19.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28411?
The poverty rate in ZIP code 28411 is 4.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 28411's numbers, next.
- See how ZIP 28411 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Wilmington, NC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.