Wilmington, NC · standard
ZIP Code 28411
New Hanover County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 31,962
- 295/sq mi
- $97,387
- Median income
- $396,400
- Median home value
- 52.1%
- Bachelor's or higher
The verdict
Wilmington pairs an upper-quartile household income with upper-quartile home values, in a low-density, homeowner-dominated area.
- Top 21%
- household income, US ZIPs
- Top 21%
- home value, US ZIPs
- 295
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28411 against every reporting US ZIP.
ZIP code 28411 is classified by USPS as a standard delivery area and covers roughly 108.5 square miles in Wilmington, New Hanover County, North Carolina. The area is home to 31,962 residents, producing a population density of 295 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 28411 against North Carolina and the nation.
On the economic side, the median household income for ZIP 28411 sits at $97,387 (41% above the North Carolina average), while per-capita income is $51,389. The poverty rate stands at 4.3% and the unemployment rate at 5.3%. On housing, the median home value is $396,400 (53% above the state average) with median rent at $1,778 per month, and 80.5% of occupied units are owner-occupied, a direct signal of whether 28411 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 52.1% of adults hold a bachelor's degree or higher, the median age is 42.1, and the average commute is 24 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing New Hanover County, so you can benchmark 28411 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 28411
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 28411.
- Construction
Construction
145 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
118 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
87 establishments
- Health care and social assistance
Health care and social assistance
79 establishments
- Retail trade
Retail trade
75 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 28411, Wilmington, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
31,962
Population
108.5
Area (sq mi)
295
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28411?
42.1
Median Age
47.4%
Male
52.6%
Female
7.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$97,387
Median Household Income
+41% vs state
$51,389
Per Capita Income
4.3%
Poverty Rate
5.3%
Unemployment Rate
24.2 min
Mean Commute Time
How ZIP 28411 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$97,387 Top 21% higher than 79% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
17,320
Total Housing Units
15,924
Occupied Units
1,396
Vacant Units
2.33
Avg Household Size
Occupancy Type
$396,400
Median Home Value
+53% vs state
$1,778
Median Rent
2000
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+1.4%
YoY Change (2024)
275
HPI Index (2000 = 100)
+175%
Total Change Since 2000
Home values in ZIP 28411 have increased 1.4% over the past year (2024). Since 2000, this ZIP has seen +175% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.3% | 177 |
| 2021 | +11.2% | 197 |
| 2022 | +19.0% | 234 |
| 2023 | +15.7% | 271 |
| 2024 | +1.4% | 275 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 837 business establishments in ZIP 28411, employing approximately 5,988 people with a combined annual payroll of $238,747,000.
837
Businesses
5,988
Employees
$238.7M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 145 | 17.3% |
| Professional, scientific, and technical services | 118 | 14.1% |
| Real estate and rental and leasing | 87 | 10.4% |
| Health care and social assistance | 79 | 9.4% |
| Retail trade | 75 | 9.0% |
| Administrative and support and waste management and remediation services | 74 | 8.8% |
| Other services (except public administration) | 74 | 8.8% |
| Accommodation and food services | 62 | 7.4% |
| Finance and insurance | 38 | 4.5% |
| Arts, entertainment, and recreation | 26 | 3.1% |
| Wholesale trade | 20 | 2.4% |
| Transportation and warehousing | 15 | 1.8% |
| Information | 9 | 1.1% |
| Manufacturing | 7 | 0.8% |
| Educational services | 7 | 0.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28411 vs 28480 →
ZIP 28411 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28403
Wilmington (28403)
36,063 residents
- 28411
Wilmington (28411)
31,962 residents
- 28409
Wilmington (28409)
31,296 residents
- 28405
Wilmington (28405)
29,152 residents
- 28443
Hampstead (28443)
17,512 residents
- 28457 9,905
Rocky Point (28457)
9,905 residents
- 28429 8,026
Castle Hayne (28429)
8,026 residents
- 28480 2,473
Wrightsville Beach (28480)
2,473 residents
What this shows Among its immediate neighbors, ZIP 28411 ranks #2 by population — useful context the national average alone can't give.
ZIP 28411 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28480
Wrightsville Beach (28480)
$172,500 median income
- 28409
Wilmington (28409)
$111,048 median income
- 28411
Wilmington (28411)
$97,387 median income
- 28443
Hampstead (28443)
$90,477 median income
- 28457
Rocky Point (28457)
$78,178 median income
- 28429
Castle Hayne (28429)
$72,337 median income
- 28405
Wilmington (28405)
$70,274 median income
- 28403 $54,547
Wilmington (28403)
$54,547 median income
What this shows By household income, ZIP 28411 ranks #3 of 8 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in New Hanover County
Related Areas
Frequently Asked Questions
What county is ZIP code 28411 in? ▼
What is the population of ZIP code 28411? ▼
What is the median household income in ZIP 28411? ▼
What is the average home value in ZIP 28411? ▼
What is the demographic makeup of ZIP 28411? ▼
How many businesses are in ZIP code 28411? ▼
What are the main industries in ZIP code 28411? ▼
How have home values changed in ZIP code 28411? ▼
What is the education level in ZIP code 28411? ▼
What is the average commute time in ZIP 28411? ▼
What percentage of residents own vs. rent in ZIP 28411? ▼
What is the poverty rate in ZIP code 28411? ▼
ZIP Code Research Guides
Official Data Resources for Wilmington, NC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.