Leland, NC · standard
ZIP Code 28451
Brunswick County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 27,112
- 75/sq mi Moderate-density area
- $81,481
- Median income Near-median income area
- $351,500
- Median home value Above-median home value
- 36.0%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Leland pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 36%
- household income, US ZIPs
- Top 26%
- home value, US ZIPs
- 75
- people per sq mi
- 82%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28451 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 28451 (Leland, NC) rose +5.9% from 2023 to 2024. The all-transactions index moved from 231.1 in 2023 to 244.8 in 2024 (2000 = 100).
ZIP code 28451 is a densely settled ZIP (a standard USPS delivery area) in Leland, Brunswick County, North Carolina, with 27,112 residents across 362.0 square miles, a density of 75 people per square mile, in the New York time zone.
ZIP 28451 lands in the middle-income range, with a median household income of $81,481 (18% above the average North Carolina ZIP), while per-capita income is $44,021. The poverty rate is 9.4%, with unemployment at 4.5%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $351,500 (35% above the average North Carolina ZIP), while 82.0% of occupied homes are owner-occupied and median rent is $1,612.
A solid share of residents have a four-year degree: 36.0% of adults hold a bachelor's degree or higher, the median age is 44.4, and the average commute is 27 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Brunswick County, so 28451 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 28451
Top 5 sectors by establishment count in Leland, NC
Which industries have the most business establishments in ZIP 28451.
- Construction
Construction
101 establishments
- Retail trade
Retail trade
88 establishments
- Health care and social assistance
Health care and social assistance
77 establishments
- Accommodation and food services
Accommodation and food services
72 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
65 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28451, Leland, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
27,112
Population
362.0
Area (sq mi)
75
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28451?
44.4
Median Age
48.2%
Male
51.8%
Female
5.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$81,481
Median Household Income
+18% vs state ZIP avg
$44,021
Per Capita Income
9.4%
Poverty Rate
4.5%
Unemployment Rate
26.6 min
Mean Commute Time
How ZIP 28451 ranks among North Carolina ZIPs
Leland, NC household income vs. every North Carolina ZIP code
Median household income among 749 reporting North Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$81,481 Top 21% higher than 79% of 749 North Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more North Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
21,811housing units
21,811
Total Housing Units
20,222
Occupied Units
1,589
Vacant Units
2.32
Avg Household Size
Occupancy Type
$351,500
Median Home Value
+35% vs state ZIP avg
$1,612
Median Rent
2009
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+5.9%
YoY Change (2024)
245
HPI Index (2000 = 100)
+145%
Total Change Since 2000
Home values in ZIP 28451 have increased 5.9% over the past year (2024). Since 2000, this ZIP has seen +145% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.2% | 156 |
| 2021 | +13.0% | 176 |
| 2022 | +26.3% | 222 |
| 2023 | +4.0% | 231 |
| 2024 | +5.9% | 245 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 712 business establishments in ZIP 28451, employing approximately 9,235 people with a combined annual payroll of $414,574,000.
712
Businesses
9,235
Employees
$414.6M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 101 | 14.2% |
| Retail trade | 88 | 12.4% |
| Health care and social assistance | 77 | 10.8% |
| Accommodation and food services | 72 | 10.1% |
| Professional, scientific, and technical services | 65 | 9.1% |
| Other services (except public administration) | 55 | 7.7% |
| Administrative and support and waste management and remediation services | 46 | 6.5% |
| Real estate and rental and leasing | 43 | 6.0% |
| Manufacturing | 42 | 5.9% |
| Finance and insurance | 33 | 4.6% |
| Transportation and warehousing | 27 | 3.8% |
| Wholesale trade | 25 | 3.5% |
| Arts, entertainment, and recreation | 14 | 2.0% |
| Information | 11 | 1.5% |
| Educational services | 9 | 1.3% |
| Management of companies and enterprises | 3 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28451 vs 28401 →
ZIP 28451 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28451
Leland (28451)
27,112 residents
- 28401
Wilmington (28401)
22,094 residents
- 28479 4,903
Winnabow (28479)
4,903 residents
What this shows Among its immediate neighbors, ZIP 28451 ranks the most populous - useful context the national average alone can't give.
ZIP 28451 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28451
Leland (28451)
$81,481 median income
- 28479
Winnabow (28479)
$80,391 median income
- 28401
Wilmington (28401)
$57,968 median income
What this shows By household income, ZIP 28451 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 28451, both outside NC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (27,112 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Brunswick County
Related Areas
Frequently Asked Questions
What county is ZIP code 28451 in?
ZIP code 28451 (Leland) is located in Brunswick County, North Carolina. Brunswick County contains multiple ZIP codes, see the full list at /counties/brunswick-nc.
What is the population of ZIP code 28451?
ZIP code 28451 in Leland, NC has a population of 27,112 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28451?
The median household income in ZIP 28451 is $81,481, which is 7% above the national average of $76,288.
What is the average home value in ZIP 28451?
The median home value in ZIP 28451 is $351,500, which is 26% above the national average of $278,155.
What is the demographic makeup of ZIP 28451?
The largest racial group in ZIP 28451 is White at 74.1%. Hispanic or Latino residents make up 9.9% of the population.
How many businesses are in ZIP code 28451?
ZIP code 28451 has 712 business establishments employing approximately 9,235 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28451?
The top industries by establishment count in ZIP 28451 are: Construction (101), Retail trade (88), Health care and social assistance (77). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 28451?
According to the FHFA House Price Index, home values in ZIP 28451 increased by 5.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 145%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28451?
In ZIP code 28451, 59.1% of residents aged 25+ have a high school diploma or higher, and 36.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28451?
The mean commute time for workers in ZIP code 28451 is 26.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28451?
In ZIP code 28451, approximately 82.0% of occupied housing units are owner-occupied and 18.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28451?
The poverty rate in ZIP code 28451 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 28451's numbers, next.
- See how ZIP 28451 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Leland, NC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.