PlainZIP

Magnolia, NC · standard

ZIP Code 28453

Duplin County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,829
18/sq mi
$61,165
Median income
$140,500
Median home value
25.7%
Bachelor's or higher

The verdict

Magnolia pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.

31th pct
household income, US ZIPs
23th pct
home value, US ZIPs
18
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28453 against every reporting US ZIP.

ZIP code 28453 covers 213.9 square miles in Magnolia, Duplin County, North Carolina (a standard USPS delivery area), with a modest 3,829 residents on file, a density of 18 people per square mile, in the New York time zone.

ZIP 28453 reports a modest median household income of $61,165 (12% below the North Carolina average), while per-capita income is $25,286. Local economic indicators show a 18.4% poverty rate alongside 4.5% unemployment. Housing costs here run $140,500 for a typical home value (46% below the state average), with rent averaging $691 a month; 67.6% of homes are owner-occupied.

Educational attainment sits below the national norm: 25.7% of adults hold a bachelor's degree or higher, the median age is 29, and the average commute is -. To put 28453 in local context, 4 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Duplin County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 28453

Top 5 sectors by establishment count in Magnolia, NC

Which industries have the most business establishments in ZIP 28453.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28453, Magnolia, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

3,829

Population

213.9

Area (sq mi)

18

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 28453?

29.0

Median Age

46.0%

Male

54.0%

Female

21.2%

Foreign-Born

White 36.6%
African American 25.7%
Asian 0.0%
American Indian or Alaska Native 2.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 12.3%
Hispanic or Latino 33.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$61,165

Median Household Income

-12% vs state

$25,286

Per Capita Income

18.4%

Poverty Rate

4.5%

Unemployment Rate

How ZIP 28453 ranks nationally

Magnolia, NC household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$61,165 31st percentile higher than 31% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 45.8%
Bachelor's Degree or Higher 25.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,328

Total Housing Units

1,221

Occupied Units

107

Vacant Units

2.62

Avg Household Size

Occupancy Type

Owner 67.6%
Renter 32.4%

$140,500

Median Home Value

-46% vs state

$691

Median Rent

1990

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 17 business establishments in ZIP 28453, employing approximately 77 people with a combined annual payroll of $2,837,000.

17

Businesses

77

Employees

$2.8M

Annual Payroll

3

Industry Sectors

Industry Establishments % of Total
Retail trade 5 29.4%
Construction 3 17.6%
Professional, scientific, and technical services 3 17.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28453 vs 28458 →

ZIP 28453 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 28453 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 28453 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 28453 ranks the highest of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28458 Rose Hill, NC 6,444 4.4 mi
28398 Warsaw, NC 8,112 7.9 mi
28464 Teachey, NC 2,457 7.9 mi
28393 Turkey, NC 2,005 9.0 mi

More ZIP Codes in Duplin County

28466 standard
Wallace, NC
Pop: 10,103
28398 standard
Warsaw, NC
Pop: 8,112
28518 standard
Beulaville, NC
Pop: 7,909
28572 standard
Pink Hill, NC
Pop: 6,531
28458 standard
Rose Hill, NC
Pop: 6,444
28341 standard
Faison, NC
Pop: 4,257

Related Areas

Duplin County Magnolia, NC North Carolina

Frequently Asked Questions

What county is ZIP code 28453 in? ▼
ZIP code 28453 (Magnolia) is located in Duplin County, North Carolina. Duplin County contains multiple ZIP codes, see the full list at /counties/duplin-nc.
What is the population of ZIP code 28453? ▼
ZIP code 28453 in Magnolia, NC has a population of 3,829 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28453? ▼
The median household income in ZIP 28453 is $61,165, which is 20% below the national average of $76,288.
What is the average home value in ZIP 28453? ▼
The median home value in ZIP 28453 is $140,500, which is 49% below the national average of $278,155.
What is the demographic makeup of ZIP 28453? ▼
The largest racial group in ZIP 28453 is White at 36.6%. Hispanic or Latino residents make up 33.9% of the population.
How many businesses are in ZIP code 28453? ▼
ZIP code 28453 has 17 business establishments employing approximately 77 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28453? ▼
The top industries by establishment count in ZIP 28453 are: Retail trade (5), Construction (3), Professional, scientific, and technical services (3). There are 3 industry sectors represented in total.
What is the education level in ZIP code 28453? ▼
In ZIP code 28453, 45.8% of residents aged 25+ have a high school diploma or higher, and 25.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 28453? ▼
In ZIP code 28453, approximately 67.6% of occupied housing units are owner-occupied and 32.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28453? ▼
The poverty rate in ZIP code 28453 is 18.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.