Magnolia, NC · standard
ZIP Code 28453
Duplin County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,829
- 18/sq mi Moderate-density area
- $61,165
- Median income Below-median income area
- $140,500
- Median home value Below-median home value
- 25.7%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Magnolia pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 31st pct
- household income, US ZIPs
- 23rd pct
- home value, US ZIPs
- 18
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28453 against every reporting US ZIP.
ZIP code 28453 covers 213.9 square miles in Magnolia, Duplin County, North Carolina (a standard USPS delivery area), with a modest 3,829 residents on file, a density of 18 people per square mile, in the New York time zone.
ZIP 28453 reports a modest median household income of $61,165 (12% below the average North Carolina ZIP), while per-capita income is $25,286. The poverty rate is 18.4%, with unemployment at 4.5%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $140,500 (46% below the average North Carolina ZIP), and median rent is $691; owner occupancy is 67.6%.
Educational attainment sits below the national norm: 25.7% of adults hold a bachelor's degree or higher, the median age is 29, and the average commute is -. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Duplin County, so 28453 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 28453
Top 5 sectors by establishment count in Magnolia, NC
Which industries have the most business establishments in ZIP 28453.
- Retail trade
Retail trade
5 establishments
- Construction
Construction
3 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28453, Magnolia, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,829
Population
213.9
Area (sq mi)
18
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 28453?
29.0
Median Age
46.0%
Male
54.0%
Female
21.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$61,165
Median Household Income
-12% vs state ZIP avg
$25,286
Per Capita Income
18.4%
Poverty Rate
4.5%
Unemployment Rate
How ZIP 28453 ranks among North Carolina ZIPs
Magnolia, NC household income vs. every North Carolina ZIP code
Median household income among 749 reporting North Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$61,165 41st percentile higher than 41% of 749 North Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more North Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,328housing units
1,328
Total Housing Units
1,221
Occupied Units
107
Vacant Units
2.62
Avg Household Size
Occupancy Type
$140,500
Median Home Value
-46% vs state ZIP avg
$691
Median Rent
1990
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 17 business establishments in ZIP 28453, employing approximately 77 people with a combined annual payroll of $2,837,000.
17
Businesses
77
Employees
$2.8M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 5 | 29.4% |
| Construction | 3 | 17.6% |
| Professional, scientific, and technical services | 3 | 17.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 28453 vs 28458 →
ZIP 28453 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28398
Warsaw (28398)
8,112 residents
- 28458
Rose Hill (28458)
6,444 residents
- 28453
Magnolia (28453)
3,829 residents
- 28464 2,457
Teachey (28464)
2,457 residents
- 28393 2,005
Turkey (28393)
2,005 residents
What this shows Among its immediate neighbors, ZIP 28453 ranks #3 by population - useful context the national average alone can't give.
ZIP 28453 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 28453
Magnolia (28453)
$61,165 median income
- 28464
Teachey (28464)
$60,130 median income
- 28398
Warsaw (28398)
$47,458 median income
- 28458
Rose Hill (28458)
$40,338 median income
- 28393
Turkey (28393)
$37,544 median income
What this shows By household income, ZIP 28453 ranks the highest of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 28453, both outside NC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,829 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Duplin County
Related Areas
Frequently Asked Questions
What county is ZIP code 28453 in?
ZIP code 28453 (Magnolia) is located in Duplin County, North Carolina. Duplin County contains multiple ZIP codes, see the full list at /counties/duplin-nc.
What is the population of ZIP code 28453?
ZIP code 28453 in Magnolia, NC has a population of 3,829 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28453?
The median household income in ZIP 28453 is $61,165, which is 20% below the national average of $76,288.
What is the average home value in ZIP 28453?
The median home value in ZIP 28453 is $140,500, which is 49% below the national average of $278,155.
What is the demographic makeup of ZIP 28453?
The largest racial group in ZIP 28453 is White at 36.6%. Hispanic or Latino residents make up 33.9% of the population.
How many businesses are in ZIP code 28453?
ZIP code 28453 has 17 business establishments employing approximately 77 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28453?
The top industries by establishment count in ZIP 28453 are: Retail trade (5), Construction (3), Professional, scientific, and technical services (3). There are 3 industry sectors represented in total.
What is the education level in ZIP code 28453?
In ZIP code 28453, 45.8% of residents aged 25+ have a high school diploma or higher, and 25.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 28453?
In ZIP code 28453, approximately 67.6% of occupied housing units are owner-occupied and 32.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28453?
The poverty rate in ZIP code 28453 is 18.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 28453's numbers, next.
- See how ZIP 28453 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Magnolia, NC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.