Walhalla, SC · standard
ZIP Code 29691
Oconee County, South Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 11,333
- 64/sq mi Moderate-density area
- $49,639
- Median income Below-median income area
- $190,600
- Median home value Near-median home value
- 18.1%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Walhalla pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 14th pct
- household income, US ZIPs
- 41st pct
- home value, US ZIPs
- 64
- people per sq mi
- 72%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29691 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 29691 (Walhalla, SC) rose +2.1% from 2023 to 2024. The all-transactions index moved from 231.7 in 2023 to 236.5 in 2024 (2000 = 100).
ZIP code 29691 is a mid-sized community (a standard USPS delivery area) in Walhalla, Oconee County, South Carolina, home to 11,333 residents across 177.6 square miles, a density of 64 people per square mile, in the New York time zone.
ZIP 29691 reports a modest median household income of $49,639 (22% below the average South Carolina ZIP), while per-capita income is $29,492. The poverty rate is 26.7%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $190,600 (16% below the average South Carolina ZIP), and median rent is $820; owner occupancy is 72.1%.
Educational attainment sits below the national norm: 18.1% of adults hold a bachelor's degree or higher, the median age is 44.6, and the average commute is 27 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Oconee County, so 29691 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 29691
Top 5 sectors by establishment count in Walhalla, SC
Which industries have the most business establishments in ZIP 29691.
- Retail trade
Retail trade
30 establishments
- Other services (except public administration)
Other services (except public administration)
29 establishments
- Construction
Construction
27 establishments
- Accommodation and food services
Accommodation and food services
24 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
13 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 29691, Walhalla, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
11,333
Population
177.6
Area (sq mi)
64
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 29691?
44.6
Median Age
50.2%
Male
49.8%
Female
9.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$49,639
Median Household Income
-22% vs state ZIP avg
$29,492
Per Capita Income
26.7%
Poverty Rate
7.0%
Unemployment Rate
27.0 min
Mean Commute Time
How ZIP 29691 ranks among South Carolina ZIPs
Walhalla, SC household income vs. every South Carolina ZIP code
Median household income among 384 reporting South Carolina ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$49,639 26th percentile higher than 26% of 384 South Carolina ZIPs
Each bar is a $20K-wide band; taller bars hold more South Carolina ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
5,387housing units
5,387
Total Housing Units
4,907
Occupied Units
480
Vacant Units
2.43
Avg Household Size
Occupancy Type
$190,600
Median Home Value
-16% vs state ZIP avg
$820
Median Rent
1981
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.1%
YoY Change (2024)
237
HPI Index (2000 = 100)
+137%
Total Change Since 2000
Home values in ZIP 29691 have increased 2.1% over the past year (2024). Since 2000, this ZIP has seen +137% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.3% | 155 |
| 2021 | +15.6% | 179 |
| 2022 | +20.1% | 215 |
| 2023 | +7.9% | 232 |
| 2024 | +2.1% | 237 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 180 business establishments in ZIP 29691, employing approximately 1,834 people with a combined annual payroll of $67,464,000.
180
Businesses
1,834
Employees
$67.5M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 30 | 16.7% |
| Other services (except public administration) | 29 | 16.1% |
| Construction | 27 | 15.0% |
| Accommodation and food services | 24 | 13.3% |
| Real estate and rental and leasing | 13 | 7.2% |
| Administrative and support and waste management and remediation services | 12 | 6.7% |
| Health care and social assistance | 10 | 5.6% |
| Finance and insurance | 9 | 5.0% |
| Professional, scientific, and technical services | 8 | 4.4% |
| Manufacturing | 5 | 2.8% |
| Agriculture, forestry, fishing and hunting | 3 | 1.7% |
| Information | 3 | 1.7% |
| Arts, entertainment, and recreation | 3 | 1.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 29691 vs 29696 →
ZIP 29691 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29693
Westminster (29693)
14,215 residents
- 29672
Seneca (29672)
11,868 residents
- 29691
Walhalla (29691)
11,333 residents
- 29676 5,201
Salem (29676)
5,201 residents
- 29696 4,125
West Union (29696)
4,125 residents
- 29664 1,808
Mountain Rest (29664)
1,808 residents
- 29686 1,027
Tamassee (29686)
1,027 residents
What this shows Among its immediate neighbors, ZIP 29691 ranks #3 by population - useful context the national average alone can't give.
ZIP 29691 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29676
Salem (29676)
$92,798 median income
- 29672
Seneca (29672)
$90,650 median income
- 29696
West Union (29696)
$78,468 median income
- 29686
Tamassee (29686)
$58,313 median income
- 29693
Westminster (29693)
$54,503 median income
- 29664
Mountain Rest (29664)
$51,705 median income
- 29691
Walhalla (29691)
$49,639 median income
What this shows By household income, ZIP 29691 ranks #7 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 29691, both outside SC so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (11,333 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Oconee County
Related Areas
Frequently Asked Questions
What county is ZIP code 29691 in?
ZIP code 29691 (Walhalla) is located in Oconee County, South Carolina. Oconee County contains multiple ZIP codes, see the full list at /counties/oconee-sc.
What is the population of ZIP code 29691?
ZIP code 29691 in Walhalla, SC has a population of 11,333 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 29691?
The median household income in ZIP 29691 is $49,639, which is 35% below the national average of $76,288.
What is the average home value in ZIP 29691?
The median home value in ZIP 29691 is $190,600, which is 31% below the national average of $278,155.
What is the demographic makeup of ZIP 29691?
The largest racial group in ZIP 29691 is White at 76.0%. Hispanic or Latino residents make up 16.5% of the population.
How many businesses are in ZIP code 29691?
ZIP code 29691 has 180 business establishments employing approximately 1,834 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 29691?
The top industries by establishment count in ZIP 29691 are: Retail trade (30), Other services (except public administration) (29), Construction (27). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 29691?
According to the FHFA House Price Index, home values in ZIP 29691 increased by 2.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 137%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 29691?
In ZIP code 29691, 54.9% of residents aged 25+ have a high school diploma or higher, and 18.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 29691?
The mean commute time for workers in ZIP code 29691 is 27.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 29691?
In ZIP code 29691, approximately 72.1% of occupied housing units are owner-occupied and 27.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 29691?
The poverty rate in ZIP code 29691 is 26.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 29691's numbers, next.
- See how ZIP 29691 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Walhalla, SC ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.