West Union, SC · standard
ZIP Code 29696
Oconee County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,125
- 68/sq mi
- $78,468
- Median income
- $219,100
- Median home value
- 27.8%
- Bachelor's or higher
The verdict
West Union pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 40%
- household income, US ZIPs
- 49th pct
- home value, US ZIPs
- 68
- people per sq mi
- 83%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29696 against every reporting US ZIP.
ZIP code 29696 is classified by USPS as a standard delivery area and covers roughly 60.3 square miles in West Union, Oconee County, South Carolina. The area is home to 4,125 residents, producing a population density of 68 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29696 against South Carolina and the nation.
On the economic side, the median household income for ZIP 29696 sits at $78,468 (23% above the South Carolina average), while per-capita income is $38,889. The poverty rate stands at 14.8% and the unemployment rate at 5.8%. On housing, the median home value is $219,100 (3% below the state average) with median rent at $866 per month, and 83.4% of occupied units are owner-occupied, a direct signal of whether 29696 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 27.8% of adults hold a bachelor's degree or higher, the median age is 42.2, and the average commute is —. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Oconee County, so you can benchmark 29696 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 29696
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 29696.
- Retail trade
Retail trade
27 establishments
- Construction
Construction
23 establishments
- Real estate and rental and leasing 10
Real estate and rental and leasing
10 establishments
- Professional, scientific, and technical services 8
Professional, scientific, and technical services
8 establishments
- Other services (except public administration) 7
Other services (except public administration)
7 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29696, West Union, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
4,125
Population
60.3
Area (sq mi)
68
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 29696?
42.2
Median Age
52.7%
Male
47.3%
Female
10.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$78,468
Median Household Income
+23% vs state
$38,889
Per Capita Income
14.8%
Poverty Rate
5.8%
Unemployment Rate
How ZIP 29696 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$78,468 Top 40% higher than 60% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,266
Total Housing Units
2,017
Occupied Units
249
Vacant Units
2.54
Avg Household Size
Occupancy Type
$219,100
Median Home Value
-3% vs state
$866
Median Rent
1995
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+8.5%
YoY Change (2024)
265
HPI Index (2000 = 100)
+165%
Total Change Since 2000
Home values in ZIP 29696 have increased 8.5% over the past year (2024). Since 2000, this ZIP has seen +165% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +10.1% | 177 |
| 2021 | +10.2% | 195 |
| 2022 | +18.7% | 231 |
| 2023 | +5.7% | 244 |
| 2024 | +8.5% | 265 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 111 business establishments in ZIP 29696, employing approximately 1,531 people with a combined annual payroll of $89,538,000.
111
Businesses
1,531
Employees
$89.5M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 27 | 24.3% |
| Construction | 23 | 20.7% |
| Real estate and rental and leasing | 10 | 9.0% |
| Professional, scientific, and technical services | 8 | 7.2% |
| Other services (except public administration) | 7 | 6.3% |
| Health care and social assistance | 6 | 5.4% |
| Accommodation and food services | 6 | 5.4% |
| Manufacturing | 5 | 4.5% |
| Administrative and support and waste management and remediation services | 5 | 4.5% |
| Wholesale trade | 4 | 3.6% |
| Finance and insurance | 4 | 3.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 29696 vs 29691 →
ZIP 29696 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29678
Seneca (29678)
21,676 residents
- 29693
Westminster (29693)
14,215 residents
- 29672
Seneca (29672)
11,868 residents
- 29691
Walhalla (29691)
11,333 residents
- 29696 4,125
West Union (29696)
4,125 residents
- 29665 127
Newry (29665)
127 residents
What this shows Among its immediate neighbors, ZIP 29696 ranks #5 by population — useful context the national average alone can't give.
ZIP 29696 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 29672
Seneca (29672)
$90,650 median income
- 29696
West Union (29696)
$78,468 median income
- 29693
Westminster (29693)
$54,503 median income
- 29678
Seneca (29678)
$52,550 median income
- 29691
Walhalla (29691)
$49,639 median income
- 29665
Newry (29665)
$45,407 median income
What this shows By household income, ZIP 29696 ranks #2 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Oconee County
Related Areas
Frequently Asked Questions
What county is ZIP code 29696 in? ▼
What is the population of ZIP code 29696? ▼
What is the median household income in ZIP 29696? ▼
What is the average home value in ZIP 29696? ▼
What is the demographic makeup of ZIP 29696? ▼
How many businesses are in ZIP code 29696? ▼
What are the main industries in ZIP code 29696? ▼
How have home values changed in ZIP code 29696? ▼
What is the education level in ZIP code 29696? ▼
What percentage of residents own vs. rent in ZIP 29696? ▼
What is the poverty rate in ZIP code 29696? ▼
ZIP Code Research Guides
Official Data Resources for West Union, SC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.