West Union, SC · standard

ZIP Code 29696

Oconee County, South Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,125
68/sq mi
$78,468
Median income
$219,100
Median home value
27.8%
Bachelor's or higher

The verdict

West Union pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.

Top 40%
household income, US ZIPs
49th pct
home value, US ZIPs
68
people per sq mi
83%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 29696 against every reporting US ZIP.

ZIP code 29696 is classified by USPS as a standard delivery area and covers roughly 60.3 square miles in West Union, Oconee County, South Carolina. The area is home to 4,125 residents, producing a population density of 68 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 29696 against South Carolina and the nation.

On the economic side, the median household income for ZIP 29696 sits at $78,468 (23% above the South Carolina average), while per-capita income is $38,889. The poverty rate stands at 14.8% and the unemployment rate at 5.8%. On housing, the median home value is $219,100 (3% below the state average) with median rent at $866 per month, and 83.4% of occupied units are owner-occupied, a direct signal of whether 29696 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 27.8% of adults hold a bachelor's degree or higher, the median age is 42.2, and the average commute is . We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Oconee County, so you can benchmark 29696 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 29696

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 29696.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 29696, West Union, SC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

4,125

Population

60.3

Area (sq mi)

68

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 29696?

42.2

Median Age

52.7%

Male

47.3%

Female

10.7%

Foreign-Born

White 83.1%
African American 1.1%
Asian 3.9%
American Indian or Alaska Native 1.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 9.6%
Hispanic or Latino 9.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$78,468

Median Household Income

+23% vs state

$38,889

Per Capita Income

14.8%

Poverty Rate

5.8%

Unemployment Rate

How ZIP 29696 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$78,468 Top 40% higher than 60% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 48.6%
Bachelor's Degree or Higher 27.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,266

Total Housing Units

2,017

Occupied Units

249

Vacant Units

2.54

Avg Household Size

Occupancy Type

Owner 83.4%
Renter 16.6%

$219,100

Median Home Value

-3% vs state

$866

Median Rent

1995

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+8.5%

YoY Change (2024)

265

HPI Index (2000 = 100)

+165%

Total Change Since 2000

Home values in ZIP 29696 have increased 8.5% over the past year (2024). Since 2000, this ZIP has seen +165% cumulative appreciation.

Year Annual Change HPI Index
2020 +10.1% 177
2021 +10.2% 195
2022 +18.7% 231
2023 +5.7% 244
2024 +8.5% 265

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 111 business establishments in ZIP 29696, employing approximately 1,531 people with a combined annual payroll of $89,538,000.

111

Businesses

1,531

Employees

$89.5M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Retail trade 27 24.3%
Construction 23 20.7%
Real estate and rental and leasing 10 9.0%
Professional, scientific, and technical services 8 7.2%
Other services (except public administration) 7 6.3%
Health care and social assistance 6 5.4%
Accommodation and food services 6 5.4%
Manufacturing 5 4.5%
Administrative and support and waste management and remediation services 5 4.5%
Wholesale trade 4 3.6%
Finance and insurance 4 3.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 29696 vs 29691 →

ZIP 29696 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 29696 ranks #5 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 29696 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 29696 ranks #2 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
29691 Walhalla, SC 11,333 4.6 mi
29672 Seneca, SC 11,868 4.2 mi
29665 Newry, SC 127 6.3 mi
29678 Seneca, SC 21,676 10.5 mi
29693 Westminster, SC 14,215 11.9 mi

More ZIP Codes in Oconee County

Frequently Asked Questions

What county is ZIP code 29696 in?
ZIP code 29696 (West Union) is located in Oconee County, South Carolina. Oconee County contains multiple ZIP codes, see the full list at /counties/oconee-sc.
What is the population of ZIP code 29696?
ZIP code 29696 in West Union, SC has a population of 4,125 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 29696?
The median household income in ZIP 29696 is $78,468, which is 3% above the national average of $76,288.
What is the average home value in ZIP 29696?
The median home value in ZIP 29696 is $219,100, which is 21% below the national average of $278,155.
What is the demographic makeup of ZIP 29696?
The largest racial group in ZIP 29696 is White at 83.1%. Hispanic or Latino residents make up 9.0% of the population.
How many businesses are in ZIP code 29696?
ZIP code 29696 has 111 business establishments employing approximately 1,531 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 29696?
The top industries by establishment count in ZIP 29696 are: Retail trade (27), Construction (23), Real estate and rental and leasing (10). There are 11 industry sectors represented in total.
How have home values changed in ZIP code 29696?
According to the FHFA House Price Index, home values in ZIP 29696 increased by 8.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 165%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 29696?
In ZIP code 29696, 48.6% of residents aged 25+ have a high school diploma or higher, and 27.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 29696?
In ZIP code 29696, approximately 83.4% of occupied housing units are owner-occupied and 16.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 29696?
The poverty rate in ZIP code 29696 is 14.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for West Union, SC

Verify and explore additional data for this area using these official government sources.