ZIP Code 42104
standardSource:
Bowling Green · Warren County · Kentucky
- Population
- 29,610
- Median income
- $75,164
- Median home value
- $306,400
- Bachelor's or higher
- 40.8%
- Land area
- 145.4 sq mi
204/sq mi
▼ 1% vs US
higher than 55% of US ZIPs
▲ 10% vs US
higher than 67% of US ZIPs
Median age 37
Chicago
ZIP code 42104 in Bowling Green, Kentucky has a population of 29,610. The median household income is $75,164, which is 1% below the national average. Median home value is $306,400, 10% above the US average. 40.8% of residents hold a bachelor's degree or higher.
ZIP code 42104 is classified by USPS as a standard delivery area and covers roughly 145.4 square miles in Bowling Green, Warren County, Kentucky. The area is home to 29,610 residents, producing a population density of 204 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 42104 against Kentucky and the nation.
On the economic side, the median household income for ZIP 42104 sits at $75,164 (26% above the Kentucky average), while per-capita income is $38,032. The poverty rate stands at 12.4% and the unemployment rate at 5.5%. On housing, the median home value is $306,400 (93% above the state average) with median rent at $1,029 per month, and 61.7% of occupied units are owner-occupied, a direct signal of whether 42104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 40.8% of adults hold a bachelor's degree or higher, the median age is 37, and the average commute is 20 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Warren County, so you can benchmark 42104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 42104
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 42104.
- Retail trade
Retail trade
208 establishments
- Health care and social assistance
Health care and social assistance
130 establishments
- Accommodation and food services
Accommodation and food services
120 establishments
- Other services (except public administration)
Other services (except public administration)
87 establishments
- Finance and insurance 76
Finance and insurance
76 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 42104, Bowling Green, KY · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
29,610
Population
145.4
Area (sq mi)
204
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 42104?
37.0
Median Age
48.1%
Male
51.9%
Female
13.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$75,164
Median Household Income
+26% vs state
$38,032
Per Capita Income
12.4%
Poverty Rate
5.5%
Unemployment Rate
19.9 min
Mean Commute Time
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
17,842
Total Housing Units
17,045
Occupied Units
797
Vacant Units
2.45
Avg Household Size
Occupancy Type
$306,400
Median Home Value
+93% vs state
$1,029
Median Rent
1996
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.8%
YoY Change (2024)
220
HPI Index (2000 = 100)
+120%
Total Change Since 2000
Home values in ZIP 42104 have increased 2.8% over the past year (2024). Since 2000, this ZIP has seen +120% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.5% | 156 |
| 2021 | +9.3% | 170 |
| 2022 | +16.6% | 198 |
| 2023 | +7.8% | 214 |
| 2024 | +2.8% | 220 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 944 business establishments in ZIP 42104, employing approximately 15,315 people with a combined annual payroll of $559,534,000.
944
Businesses
15,315
Employees
$559.5M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 208 | 22.0% |
| Health care and social assistance | 130 | 13.8% |
| Accommodation and food services | 120 | 12.7% |
| Other services (except public administration) | 87 | 9.2% |
| Finance and insurance | 76 | 8.1% |
| Real estate and rental and leasing | 65 | 6.9% |
| Construction | 62 | 6.6% |
| Professional, scientific, and technical services | 53 | 5.6% |
| Administrative and support and waste management and remediation services | 45 | 4.8% |
| Transportation and warehousing | 24 | 2.5% |
| Wholesale trade | 17 | 1.8% |
| Information | 15 | 1.6% |
| Arts, entertainment, and recreation | 13 | 1.4% |
| Educational services | 10 | 1.1% |
| Manufacturing | 7 | 0.7% |
| Management of companies and enterprises | 7 | 0.7% |
| Mining, quarrying, and oil and gas extraction | 5 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 42104 vs 42122 →
More ZIP Codes in Warren County
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Frequently Asked Questions
What county is ZIP code 42104 in? ▼
What is the population of ZIP code 42104? ▼
What is the median household income in ZIP 42104? ▼
What is the average home value in ZIP 42104? ▼
What is the demographic makeup of ZIP 42104? ▼
How many businesses are in ZIP code 42104? ▼
What are the main industries in ZIP code 42104? ▼
How have home values changed in ZIP code 42104? ▼
What is the education level in ZIP code 42104? ▼
What is the average commute time in ZIP 42104? ▼
What percentage of residents own vs. rent in ZIP 42104? ▼
What is the poverty rate in ZIP code 42104? ▼
ZIP Code Research Guides
Official Data Resources for Bowling Green, KY
Verify and explore additional data for this area using these official government sources.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.
PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.
Read our methodology , how this data is sourced, computed, and verified.