PlainZIP

Rockford, MI · standard

ZIP Code 49341

Kent County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

33,737
157/sq mi
$113,989
Median income
$382,600
Median home value
52.6%
Bachelor's or higher

The verdict

Rockford pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 12%
household income, US ZIPs
Top 22%
home value, US ZIPs
157
people per sq mi
91%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49341 against every reporting US ZIP.

ZIP code 49341 is a densely settled ZIP (a standard USPS delivery area) in Rockford, Kent County, Michigan, with 33,737 residents across 214.6 square miles, a density of 157 people per square mile, in the Detroit time zone.

ZIP 49341 skews affluent, with a median household income of $113,989 (55% above the Michigan average), while per-capita income is $50,750. Poverty here runs at 4.0%, with unemployment measured at 3.7%. The typical home here is valued at $382,600 (74% above the state average); renters pay a median of $1,320 monthly, and 91.4% of units are owner-occupied.

This is a highly-educated ZIP: 52.6% of adults hold a bachelor's degree or higher, the median age is 40.4, and the average commute is 26 minutes. Beyond these figures, 5 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Kent County, letting you compare 49341 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 49341

Top 5 sectors by establishment count in Rockford, MI

Which industries have the most business establishments in ZIP 49341.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 49341, Rockford, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

33,737

Population

214.6

Area (sq mi)

157

People / sq mi

Detroit

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 49341?

40.4

Median Age

49.9%

Male

50.1%

Female

2.2%

Foreign-Born

White 90.8%
African American 0.7%
Asian 0.7%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.7%
Hispanic or Latino 3.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$113,989

Median Household Income

+55% vs state

$50,750

Per Capita Income

4.0%

Poverty Rate

3.7%

Unemployment Rate

25.6 min

Mean Commute Time

How ZIP 49341 ranks nationally

Rockford, MI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$113,989 Top 12% higher than 88% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 70.0%
Bachelor's Degree or Higher 52.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

15,015

Total Housing Units

14,539

Occupied Units

476

Vacant Units

2.70

Avg Household Size

Occupancy Type

Owner 91.4%
Renter 8.6%

$382,600

Median Home Value

+74% vs state

$1,320

Median Rent

1994

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.1%

YoY Change (2024)

236

HPI Index (2000 = 100)

+136%

Total Change Since 2000

Home values in ZIP 49341 have increased 7.1% over the past year (2024). Since 2000, this ZIP has seen +136% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.9% 156
2021 +13.4% 177
2022 +16.3% 205
2023 +7.1% 220
2024 +7.1% 236

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 818 business establishments in ZIP 49341, employing approximately 8,225 people with a combined annual payroll of $389,308,000.

818

Businesses

8,225

Employees

$389.3M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Construction 132 16.1%
Health care and social assistance 99 12.1%
Professional, scientific, and technical services 95 11.6%
Other services (except public administration) 81 9.9%
Retail trade 78 9.5%
Finance and insurance 59 7.2%
Real estate and rental and leasing 49 6.0%
Accommodation and food services 47 5.8%
Administrative and support and waste management and remediation services 44 5.4%
Manufacturing 39 4.8%
Wholesale trade 31 3.8%
Educational services 18 2.2%
Transportation and warehousing 17 2.1%
Information 13 1.6%
Arts, entertainment, and recreation 10 1.2%
Management of companies and enterprises 3 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 49341 vs 49306 →

ZIP 49341 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 49341 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 49341 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 49341 ranks #3 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
49306 Belmont, MI 9,244 5.2 mi
49319 Cedar Springs, MI 16,181 7.3 mi
49301 Ada, MI 18,701 10.2 mi
49525 Grand Rapids, MI 27,383 8.7 mi
49505 Grand Rapids, MI 31,216 11.4 mi

More ZIP Codes in Kent County

49504 standard
Grand Rapids, MI
Pop: 39,994
49508 standard
Grand Rapids, MI
Pop: 39,148
49503 standard
Grand Rapids, MI
Pop: 35,940
49507 standard
Grand Rapids, MI
Pop: 35,459
49546 standard
Grand Rapids, MI
Pop: 31,880
49506 standard
Grand Rapids, MI
Pop: 31,354

Related Areas

Kent County Rockford, MI Michigan

Frequently Asked Questions

What county is ZIP code 49341 in? ▼
ZIP code 49341 (Rockford) is located in Kent County, Michigan. Kent County contains multiple ZIP codes, see the full list at /counties/kent-mi.
What is the population of ZIP code 49341? ▼
ZIP code 49341 in Rockford, MI has a population of 33,737 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 49341? ▼
The median household income in ZIP 49341 is $113,989, which is 49% above the national average of $76,288.
What is the average home value in ZIP 49341? ▼
The median home value in ZIP 49341 is $382,600, which is 38% above the national average of $278,155.
What is the demographic makeup of ZIP 49341? ▼
The largest racial group in ZIP 49341 is White at 90.8%. Hispanic or Latino residents make up 3.1% of the population.
How many businesses are in ZIP code 49341? ▼
ZIP code 49341 has 818 business establishments employing approximately 8,225 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 49341? ▼
The top industries by establishment count in ZIP 49341 are: Construction (132), Health care and social assistance (99), Professional, scientific, and technical services (95). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 49341? ▼
According to the FHFA House Price Index, home values in ZIP 49341 increased by 7.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 136%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 49341? ▼
In ZIP code 49341, 70.0% of residents aged 25+ have a high school diploma or higher, and 52.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 49341? ▼
The mean commute time for workers in ZIP code 49341 is 25.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 49341? ▼
In ZIP code 49341, approximately 91.4% of occupied housing units are owner-occupied and 8.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 49341? ▼
The poverty rate in ZIP code 49341 is 4.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.