Sullivan, WI · standard
ZIP Code 53178
Jefferson County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,626
- 33/sq mi
- $99,875
- Median income
- $371,500
- Median home value
- 26.1%
- Bachelor's or higher
The verdict
Sullivan pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 19%
- household income, US ZIPs
- Top 24%
- home value, US ZIPs
- 33
- people per sq mi
- 73%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53178 against every reporting US ZIP.
ZIP code 53178 is classified by USPS as a standard delivery area and covers roughly 80.8 square miles in Sullivan, Jefferson County, Wisconsin. The area is home to 2,626 residents, producing a population density of 33 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53178 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53178 sits at $99,875 (28% above the Wisconsin average), while per-capita income is $50,818. The poverty rate stands at 8.8% and the unemployment rate at 2.0%. On housing, the median home value is $371,500 (49% above the state average) with median rent at $1,013 per month, and 72.8% of occupied units are owner-occupied, a direct signal of whether 53178 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 26.1% of adults hold a bachelor's degree or higher, the median age is 49.1, and the average commute is 33 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Jefferson County, so you can benchmark 53178 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53178
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53178.
- Construction
Construction
17 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
8 establishments
- Accommodation and food services
Accommodation and food services
7 establishments
- Manufacturing 6
Manufacturing
6 establishments
- Other services (except public administration) 6
Other services (except public administration)
6 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53178, Sullivan, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
2,626
Population
80.8
Area (sq mi)
33
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53178?
49.1
Median Age
51.1%
Male
48.9%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$99,875
Median Household Income
+28% vs state
$50,818
Per Capita Income
8.8%
Poverty Rate
2.0%
Unemployment Rate
32.5 min
Mean Commute Time
How ZIP 53178 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$99,875 Top 19% higher than 81% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,137
Total Housing Units
1,028
Occupied Units
109
Vacant Units
2.43
Avg Household Size
Occupancy Type
$371,500
Median Home Value
+49% vs state
$1,013
Median Rent
1977
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.8%
YoY Change (2024)
204
HPI Index (2000 = 100)
+104%
Total Change Since 2000
Home values in ZIP 53178 have increased 7.8% over the past year (2024). Since 2000, this ZIP has seen +104% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | -0.6% | 147 |
| 2021 | +6.7% | 157 |
| 2022 | +16.3% | 182 |
| 2023 | +3.5% | 189 |
| 2024 | +7.8% | 204 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 58 business establishments in ZIP 53178, employing approximately 269 people with a combined annual payroll of $12,929,000.
58
Businesses
269
Employees
$12.9M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 17 | 29.3% |
| Professional, scientific, and technical services | 8 | 13.8% |
| Accommodation and food services | 7 | 12.1% |
| Manufacturing | 6 | 10.3% |
| Other services (except public administration) | 6 | 10.3% |
| Wholesale trade | 4 | 6.9% |
| Administrative and support and waste management and remediation services | 3 | 5.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53178 vs 53137 →
ZIP 53178 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53066
Oconomowoc (53066)
33,830 residents
- 53094
Watertown (53094)
19,169 residents
- 53118 7,202
Dousman (53118)
7,202 residents
- 53119 5,608
Eagle (53119)
5,608 residents
- 53156 2,992
Palmyra (53156)
2,992 residents
- 53036 2,720
Ixonia (53036)
2,720 residents
- 53178 2,626
Sullivan (53178)
2,626 residents
- 53137 1,702
Helenville (53137)
1,702 residents
What this shows Among its immediate neighbors, ZIP 53178 ranks #7 by population — useful context the national average alone can't give.
ZIP 53178 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53119
Eagle (53119)
$117,759 median income
- 53137
Helenville (53137)
$116,550 median income
- 53066
Oconomowoc (53066)
$113,114 median income
- 53118
Dousman (53118)
$108,772 median income
- 53178
Sullivan (53178)
$99,875 median income
- 53036
Ixonia (53036)
$92,674 median income
- 53156
Palmyra (53156)
$85,313 median income
- 53094
Watertown (53094)
$73,443 median income
What this shows By household income, ZIP 53178 ranks #5 of 8 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Jefferson County
Related Areas
Frequently Asked Questions
What county is ZIP code 53178 in? ▼
What is the population of ZIP code 53178? ▼
What is the median household income in ZIP 53178? ▼
What is the average home value in ZIP 53178? ▼
What is the demographic makeup of ZIP 53178? ▼
How many businesses are in ZIP code 53178? ▼
What are the main industries in ZIP code 53178? ▼
How have home values changed in ZIP code 53178? ▼
What is the education level in ZIP code 53178? ▼
What is the average commute time in ZIP 53178? ▼
What percentage of residents own vs. rent in ZIP 53178? ▼
What is the poverty rate in ZIP code 53178? ▼
ZIP Code Research Guides
Official Data Resources for Sullivan, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.