Watertown, WI · standard
ZIP Code 53094
Jefferson County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 19,169
- 83/sq mi
- $73,443
- Median income
- $237,500
- Median home value
- 21.8%
- Bachelor's or higher
The verdict
Watertown pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 48%
- household income, US ZIPs
- Top 46%
- home value, US ZIPs
- 83
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53094 against every reporting US ZIP.
ZIP code 53094 is classified by USPS as a standard delivery area and covers roughly 232.4 square miles in Watertown, Jefferson County, Wisconsin. The area is home to 19,169 residents, producing a population density of 83 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53094 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53094 sits at $73,443 (6% below the Wisconsin average), while per-capita income is $35,446. The poverty rate stands at 10.0% and the unemployment rate at 4.8%. On housing, the median home value is $237,500 (5% below the state average) with median rent at $988 per month, and 68.4% of occupied units are owner-occupied, a direct signal of whether 53094 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 21.8% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 26 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Jefferson County, so you can benchmark 53094 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53094
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53094.
- Retail trade
Retail trade
79 establishments
- Construction
Construction
63 establishments
- Other services (except public administration)
Other services (except public administration)
61 establishments
- Health care and social assistance
Health care and social assistance
57 establishments
- Accommodation and food services
Accommodation and food services
51 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53094, Watertown, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
19,169
Population
232.4
Area (sq mi)
83
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53094?
40.6
Median Age
47.7%
Male
52.3%
Female
2.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$73,443
Median Household Income
-6% vs state
$35,446
Per Capita Income
10.0%
Poverty Rate
4.8%
Unemployment Rate
26.4 min
Mean Commute Time
How ZIP 53094 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$73,443 Top 48% higher than 52% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
7,473
Total Housing Units
7,214
Occupied Units
259
Vacant Units
2.42
Avg Household Size
Occupancy Type
$237,500
Median Home Value
-5% vs state
$988
Median Rent
1964
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+9.9%
YoY Change (2024)
211
HPI Index (2000 = 100)
+111%
Total Change Since 2000
Home values in ZIP 53094 have increased 9.9% over the past year (2024). Since 2000, this ZIP has seen +111% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.9% | 140 |
| 2021 | +10.5% | 155 |
| 2022 | +16.6% | 181 |
| 2023 | +6.0% | 192 |
| 2024 | +9.9% | 211 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 523 business establishments in ZIP 53094, employing approximately 8,543 people with a combined annual payroll of $432,885,000.
523
Businesses
8,543
Employees
$432.9M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 79 | 15.1% |
| Construction | 63 | 12.1% |
| Other services (except public administration) | 61 | 11.7% |
| Health care and social assistance | 57 | 10.9% |
| Accommodation and food services | 51 | 9.8% |
| Finance and insurance | 38 | 7.3% |
| Manufacturing | 33 | 6.3% |
| Administrative and support and waste management and remediation services | 29 | 5.5% |
| Professional, scientific, and technical services | 22 | 4.2% |
| Transportation and warehousing | 21 | 4.0% |
| Wholesale trade | 20 | 3.8% |
| Real estate and rental and leasing | 14 | 2.7% |
| Arts, entertainment, and recreation | 12 | 2.3% |
| Educational services | 8 | 1.5% |
| Information | 6 | 1.1% |
| Management of companies and enterprises | 4 | 0.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53094 vs 53038 →
ZIP 53094 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53094
Watertown (53094)
19,169 residents
- 53098
Watertown (53098)
11,965 residents
- 53038 4,013
Johnson Creek (53038)
4,013 residents
- 53178 2,626
Sullivan (53178)
2,626 residents
- 53579 1,760
Reeseville (53579)
1,760 residents
- 53137 1,702
Helenville (53137)
1,702 residents
- 53047 78
Lebanon (53047)
78 residents
What this shows Among its immediate neighbors, ZIP 53094 ranks the most populous — useful context the national average alone can't give.
ZIP 53094 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53137
Helenville (53137)
$116,550 median income
- 53178
Sullivan (53178)
$99,875 median income
- 53038
Johnson Creek (53038)
$96,127 median income
- 53579
Reeseville (53579)
$79,792 median income
- 53098
Watertown (53098)
$74,431 median income
- 53094
Watertown (53094)
$73,443 median income
- 53047
Lebanon (53047)
$47,000 median income
What this shows By household income, ZIP 53094 ranks #6 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Jefferson County
Related Areas
Frequently Asked Questions
What county is ZIP code 53094 in? ▼
What is the population of ZIP code 53094? ▼
What is the median household income in ZIP 53094? ▼
What is the average home value in ZIP 53094? ▼
What is the demographic makeup of ZIP 53094? ▼
How many businesses are in ZIP code 53094? ▼
What are the main industries in ZIP code 53094? ▼
How have home values changed in ZIP code 53094? ▼
What is the education level in ZIP code 53094? ▼
What is the average commute time in ZIP 53094? ▼
What percentage of residents own vs. rent in ZIP 53094? ▼
What is the poverty rate in ZIP code 53094? ▼
ZIP Code Research Guides
Official Data Resources for Watertown, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.