Watertown, WI · standard
ZIP Code 53094
Jefferson County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 19,169
- 83/sq mi Moderate-density area
- $73,443
- Median income Near-median income area
- $237,500
- Median home value Near-median home value
- 21.8%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Watertown pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 48%
- household income, US ZIPs
- Top 46%
- home value, US ZIPs
- 83
- people per sq mi
- 68%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53094 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53094 (Watertown, WI) rose +9.9% from 2023 to 2024. The all-transactions index moved from 191.5 in 2023 to 210.6 in 2024 (2000 = 100).
ZIP code 53094 is a mid-sized community (a standard USPS delivery area) in Watertown, Jefferson County, Wisconsin, home to 19,169 residents across 232.4 square miles, a density of 83 people per square mile, in the Chicago time zone.
ZIP 53094 lands in the middle-income range, with a median household income of $73,443 (6% below the average Wisconsin ZIP), while per-capita income is $35,446. The poverty rate is 10.0%, with unemployment at 4.8%; those measures add context to the income figure. Median home value is $237,500 (5% below the average Wisconsin ZIP) and median rent is $988; 68.4% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 21.8% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 26 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Jefferson County, so 53094 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53094
Top 5 sectors by establishment count in Watertown, WI
Which industries have the most business establishments in ZIP 53094.
- Retail trade
Retail trade
79 establishments
- Construction
Construction
63 establishments
- Other services (except public administration)
Other services (except public administration)
61 establishments
- Health care and social assistance
Health care and social assistance
57 establishments
- Accommodation and food services
Accommodation and food services
51 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53094, Watertown, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
19,169
Population
232.4
Area (sq mi)
83
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53094?
40.6
Median Age
47.7%
Male
52.3%
Female
2.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$73,443
Median Household Income
-6% vs state ZIP avg
$35,446
Per Capita Income
10.0%
Poverty Rate
4.8%
Unemployment Rate
26.4 min
Mean Commute Time
How ZIP 53094 ranks among Wisconsin ZIPs
Watertown, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$73,443 46th percentile higher than 46% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
7,473housing units
7,473
Total Housing Units
7,214
Occupied Units
259
Vacant Units
2.42
Avg Household Size
Occupancy Type
$237,500
Median Home Value
-5% vs state ZIP avg
$988
Median Rent
1964
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+9.9%
YoY Change (2024)
211
HPI Index (2000 = 100)
+111%
Total Change Since 2000
Home values in ZIP 53094 have increased 9.9% over the past year (2024). Since 2000, this ZIP has seen +111% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.9% | 140 |
| 2021 | +10.5% | 155 |
| 2022 | +16.6% | 181 |
| 2023 | +6.0% | 192 |
| 2024 | +9.9% | 211 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 523 business establishments in ZIP 53094, employing approximately 8,543 people with a combined annual payroll of $432,885,000.
523
Businesses
8,543
Employees
$432.9M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 79 | 15.1% |
| Construction | 63 | 12.1% |
| Other services (except public administration) | 61 | 11.7% |
| Health care and social assistance | 57 | 10.9% |
| Accommodation and food services | 51 | 9.8% |
| Finance and insurance | 38 | 7.3% |
| Manufacturing | 33 | 6.3% |
| Administrative and support and waste management and remediation services | 29 | 5.5% |
| Professional, scientific, and technical services | 22 | 4.2% |
| Transportation and warehousing | 21 | 4.0% |
| Wholesale trade | 20 | 3.8% |
| Real estate and rental and leasing | 14 | 2.7% |
| Arts, entertainment, and recreation | 12 | 2.3% |
| Educational services | 8 | 1.5% |
| Information | 6 | 1.1% |
| Management of companies and enterprises | 4 | 0.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53094 vs 53038 →
ZIP 53094 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53094
Watertown (53094)
19,169 residents
- 53098
Watertown (53098)
11,965 residents
- 53038 4,013
Johnson Creek (53038)
4,013 residents
- 53178 2,626
Sullivan (53178)
2,626 residents
- 53579 1,760
Reeseville (53579)
1,760 residents
- 53137 1,702
Helenville (53137)
1,702 residents
- 53047 78
Lebanon (53047)
78 residents
What this shows Among its immediate neighbors, ZIP 53094 ranks the most populous - useful context the national average alone can't give.
ZIP 53094 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53137
Helenville (53137)
$116,550 median income
- 53178
Sullivan (53178)
$99,875 median income
- 53038
Johnson Creek (53038)
$96,127 median income
- 53579
Reeseville (53579)
$79,792 median income
- 53098
Watertown (53098)
$74,431 median income
- 53094
Watertown (53094)
$73,443 median income
- 53047
Lebanon (53047)
$47,000 median income
What this shows By household income, ZIP 53094 ranks #6 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53094, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (19,169 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Jefferson County
Related Areas
Frequently Asked Questions
What county is ZIP code 53094 in?
ZIP code 53094 (Watertown) is located in Jefferson County, Wisconsin. Jefferson County contains multiple ZIP codes, see the full list at /counties/jefferson-wi.
What is the population of ZIP code 53094?
ZIP code 53094 in Watertown, WI has a population of 19,169 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53094?
The median household income in ZIP 53094 is $73,443, which is 4% below the national average of $76,288.
What is the average home value in ZIP 53094?
The median home value in ZIP 53094 is $237,500, which is 15% below the national average of $278,155.
What is the demographic makeup of ZIP 53094?
The largest racial group in ZIP 53094 is White at 89.4%. Hispanic or Latino residents make up 6.6% of the population.
How many businesses are in ZIP code 53094?
ZIP code 53094 has 523 business establishments employing approximately 8,543 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53094?
The top industries by establishment count in ZIP 53094 are: Retail trade (79), Construction (63), Other services (except public administration) (61). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 53094?
According to the FHFA House Price Index, home values in ZIP 53094 increased by 9.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 111%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53094?
In ZIP code 53094, 58.0% of residents aged 25+ have a high school diploma or higher, and 21.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53094?
The mean commute time for workers in ZIP code 53094 is 26.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53094?
In ZIP code 53094, approximately 68.4% of occupied housing units are owner-occupied and 31.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53094?
The poverty rate in ZIP code 53094 is 10.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53094's numbers, next.
- See how ZIP 53094 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Watertown, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.