Watertown, WI · standard

ZIP Code 53094

Jefferson County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

19,169
83/sq mi
$73,443
Median income
$237,500
Median home value
21.8%
Bachelor's or higher

The verdict

Watertown pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 48%
household income, US ZIPs
Top 46%
home value, US ZIPs
83
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53094 against every reporting US ZIP.

ZIP code 53094 is classified by USPS as a standard delivery area and covers roughly 232.4 square miles in Watertown, Jefferson County, Wisconsin. The area is home to 19,169 residents, producing a population density of 83 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53094 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 53094 sits at $73,443 (6% below the Wisconsin average), while per-capita income is $35,446. The poverty rate stands at 10.0% and the unemployment rate at 4.8%. On housing, the median home value is $237,500 (5% below the state average) with median rent at $988 per month, and 68.4% of occupied units are owner-occupied, a direct signal of whether 53094 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.8% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 26 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Jefferson County, so you can benchmark 53094 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 53094

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 53094.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53094, Watertown, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

19,169

Population

232.4

Area (sq mi)

83

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53094?

40.6

Median Age

47.7%

Male

52.3%

Female

2.0%

Foreign-Born

White 89.4%
African American 0.4%
Asian 0.2%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.6%
Hispanic or Latino 6.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$73,443

Median Household Income

-6% vs state

$35,446

Per Capita Income

10.0%

Poverty Rate

4.8%

Unemployment Rate

26.4 min

Mean Commute Time

How ZIP 53094 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$73,443 Top 48% higher than 52% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.0%
Bachelor's Degree or Higher 21.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,473

Total Housing Units

7,214

Occupied Units

259

Vacant Units

2.42

Avg Household Size

Occupancy Type

Owner 68.4%
Renter 31.6%

$237,500

Median Home Value

-5% vs state

$988

Median Rent

1964

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+9.9%

YoY Change (2024)

211

HPI Index (2000 = 100)

+111%

Total Change Since 2000

Home values in ZIP 53094 have increased 9.9% over the past year (2024). Since 2000, this ZIP has seen +111% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.9% 140
2021 +10.5% 155
2022 +16.6% 181
2023 +6.0% 192
2024 +9.9% 211

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 523 business establishments in ZIP 53094, employing approximately 8,543 people with a combined annual payroll of $432,885,000.

523

Businesses

8,543

Employees

$432.9M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 79 15.1%
Construction 63 12.1%
Other services (except public administration) 61 11.7%
Health care and social assistance 57 10.9%
Accommodation and food services 51 9.8%
Finance and insurance 38 7.3%
Manufacturing 33 6.3%
Administrative and support and waste management and remediation services 29 5.5%
Professional, scientific, and technical services 22 4.2%
Transportation and warehousing 21 4.0%
Wholesale trade 20 3.8%
Real estate and rental and leasing 14 2.7%
Arts, entertainment, and recreation 12 2.3%
Educational services 8 1.5%
Information 6 1.1%
Management of companies and enterprises 4 0.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53094 vs 53038 →

ZIP 53094 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53094 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53094 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53094 ranks #6 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53038 Johnson Creek, WI 4,013 5.2 mi
53098 Watertown, WI 11,965 7.2 mi
53137 Helenville, WI 1,702 10.2 mi
53047 Lebanon, WI 78 9.2 mi
53178 Sullivan, WI 2,626 10.8 mi
53579 Reeseville, WI 1,760 12.5 mi

More ZIP Codes in Jefferson County

Frequently Asked Questions

What county is ZIP code 53094 in?
ZIP code 53094 (Watertown) is located in Jefferson County, Wisconsin. Jefferson County contains multiple ZIP codes, see the full list at /counties/jefferson-wi.
What is the population of ZIP code 53094?
ZIP code 53094 in Watertown, WI has a population of 19,169 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53094?
The median household income in ZIP 53094 is $73,443, which is 4% below the national average of $76,288.
What is the average home value in ZIP 53094?
The median home value in ZIP 53094 is $237,500, which is 15% below the national average of $278,155.
What is the demographic makeup of ZIP 53094?
The largest racial group in ZIP 53094 is White at 89.4%. Hispanic or Latino residents make up 6.6% of the population.
How many businesses are in ZIP code 53094?
ZIP code 53094 has 523 business establishments employing approximately 8,543 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53094?
The top industries by establishment count in ZIP 53094 are: Retail trade (79), Construction (63), Other services (except public administration) (61). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 53094?
According to the FHFA House Price Index, home values in ZIP 53094 increased by 9.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 111%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53094?
In ZIP code 53094, 58.0% of residents aged 25+ have a high school diploma or higher, and 21.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53094?
The mean commute time for workers in ZIP code 53094 is 26.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53094?
In ZIP code 53094, approximately 68.4% of occupied housing units are owner-occupied and 31.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53094?
The poverty rate in ZIP code 53094 is 10.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Watertown, WI

Verify and explore additional data for this area using these official government sources.