Whitewater, WI · standard
ZIP Code 53190
Walworth County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 19,200
- 55/sq mi Moderate-density area
- $66,069
- Median income Near-median income area
- $265,100
- Median home value Near-median home value
- 35.3%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Whitewater pairs a below-median household income with above-median home values, in a rural, mixed-tenure area.
- 40th pct
- household income, US ZIPs
- Top 39%
- home value, US ZIPs
- 55
- people per sq mi
- 47%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53190 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53190 (Whitewater, WI) rose +10.1% from 2023 to 2024. The all-transactions index moved from 193.6 in 2023 to 213.1 in 2024 (2000 = 100).
ZIP code 53190 is a mid-sized community (a standard USPS delivery area) in Whitewater, Walworth County, Wisconsin, home to 19,200 residents across 347.8 square miles, a density of 55 people per square mile, in the Chicago time zone.
ZIP 53190 reports a modest median household income of $66,069 (15% below the average Wisconsin ZIP), while per-capita income is $30,665. The poverty rate is 20.9%, so the area-level income figures should not be treated as typical household experience. Median home value is $265,100 (7% above the average Wisconsin ZIP) and median rent is $1,041; 46.9% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 35.3% of adults hold a bachelor's degree or higher, the median age is 23.7, and the average commute is 19 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Walworth County, so 53190 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53190
Top 5 sectors by establishment count in Whitewater, WI
Which industries have the most business establishments in ZIP 53190.
- Accommodation and food services
Accommodation and food services
54 establishments
- Retail trade
Retail trade
34 establishments
- Health care and social assistance
Health care and social assistance
32 establishments
- Other services (except public administration)
Other services (except public administration)
28 establishments
- Construction
Construction
25 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53190, Whitewater, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
19,200
Population
347.8
Area (sq mi)
55
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53190?
23.7
Median Age
49.7%
Male
50.3%
Female
8.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$66,069
Median Household Income
-15% vs state ZIP avg
$30,665
Per Capita Income
20.9%
Poverty Rate
4.7%
Unemployment Rate
19.1 min
Mean Commute Time
How ZIP 53190 ranks among Wisconsin ZIPs
Whitewater, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$66,069 27th percentile higher than 27% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
8,329housing units
8,329
Total Housing Units
7,126
Occupied Units
1,203
Vacant Units
2.32
Avg Household Size
Occupancy Type
$265,100
Median Home Value
+7% vs state ZIP avg
$1,041
Median Rent
1979
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+10.1%
YoY Change (2024)
213
HPI Index (2000 = 100)
+113%
Total Change Since 2000
Home values in ZIP 53190 have increased 10.1% over the past year (2024). Since 2000, this ZIP has seen +113% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.3% | 147 |
| 2021 | +9.3% | 160 |
| 2022 | +12.4% | 180 |
| 2023 | +7.4% | 194 |
| 2024 | +10.1% | 213 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 314 business establishments in ZIP 53190, employing approximately 5,972 people with a combined annual payroll of $333,706,000.
314
Businesses
5,972
Employees
$333.7M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 54 | 17.2% |
| Retail trade | 34 | 10.8% |
| Health care and social assistance | 32 | 10.2% |
| Other services (except public administration) | 28 | 8.9% |
| Construction | 25 | 8.0% |
| Manufacturing | 23 | 7.3% |
| Transportation and warehousing | 23 | 7.3% |
| Finance and insurance | 22 | 7.0% |
| Wholesale trade | 15 | 4.8% |
| Professional, scientific, and technical services | 15 | 4.8% |
| Administrative and support and waste management and remediation services | 15 | 4.8% |
| Real estate and rental and leasing | 12 | 3.8% |
| Arts, entertainment, and recreation | 5 | 1.6% |
| Information | 3 | 1.0% |
| Management of companies and enterprises | 3 | 1.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53190 vs 53156 →
ZIP 53190 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53190
Whitewater (53190)
19,200 residents
- 53538
Fort Atkinson (53538)
18,468 residents
- 53156 2,992
Palmyra (53156)
2,992 residents
- 53505 354
Avalon (53505)
354 residents
What this shows Among its immediate neighbors, ZIP 53190 ranks the most populous - useful context the national average alone can't give.
ZIP 53190 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53505
Avalon (53505)
$91,500 median income
- 53156
Palmyra (53156)
$85,313 median income
- 53538
Fort Atkinson (53538)
$82,783 median income
- 53190
Whitewater (53190)
$66,069 median income
What this shows By household income, ZIP 53190 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53190, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (19,200 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Walworth County
Related Areas
Frequently Asked Questions
What county is ZIP code 53190 in?
ZIP code 53190 (Whitewater) is located in Walworth County, Wisconsin. Walworth County contains multiple ZIP codes, see the full list at /counties/walworth-wi.
What is the population of ZIP code 53190?
ZIP code 53190 in Whitewater, WI has a population of 19,200 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53190?
The median household income in ZIP 53190 is $66,069, which is 13% below the national average of $76,288.
What is the average home value in ZIP 53190?
The median home value in ZIP 53190 is $265,100, which is 5% below the national average of $278,155.
What is the demographic makeup of ZIP 53190?
The largest racial group in ZIP 53190 is White at 83.7%. Hispanic or Latino residents make up 10.8% of the population.
How many businesses are in ZIP code 53190?
ZIP code 53190 has 314 business establishments employing approximately 5,972 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53190?
The top industries by establishment count in ZIP 53190 are: Accommodation and food services (54), Retail trade (34), Health care and social assistance (32). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 53190?
According to the FHFA House Price Index, home values in ZIP 53190 increased by 10.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 113%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53190?
In ZIP code 53190, 60.2% of residents aged 25+ have a high school diploma or higher, and 35.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53190?
The mean commute time for workers in ZIP code 53190 is 19.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53190?
In ZIP code 53190, approximately 46.9% of occupied housing units are owner-occupied and 53.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53190?
The poverty rate in ZIP code 53190 is 20.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53190's numbers, next.
- See how ZIP 53190 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Whitewater, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.