East Troy, WI · standard
ZIP Code 53120
Walworth County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 9,679
- 65/sq mi Moderate-density area
- $96,345
- Median income Above-median income area
- $336,300
- Median home value Above-median home value
- 34.5%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
East Troy pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 22%
- household income, US ZIPs
- Top 28%
- home value, US ZIPs
- 65
- people per sq mi
- 76%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53120 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53120 (East Troy, WI) rose +5.5% from 2023 to 2024. The all-transactions index moved from 223.6 in 2023 to 235.9 in 2024 (2000 = 100).
ZIP code 53120 is a mid-sized community (a standard USPS delivery area) in East Troy, Walworth County, Wisconsin, home to 9,679 residents across 149.8 square miles, a density of 65 people per square mile, in the Chicago time zone.
ZIP 53120 lands in the middle-income range, with a median household income of $96,345 (23% above the average Wisconsin ZIP), while per-capita income is $50,982. Both reported hardship measures are comparatively low in absolute terms: poverty is 6.1% and unemployment is 1.0%. Housing is both higher-cost and owner-heavy: median home value is $336,300 (35% above the average Wisconsin ZIP), while 76.1% of occupied homes are owner-occupied and median rent is $1,479.
A solid share of residents have a four-year degree: 34.5% of adults hold a bachelor's degree or higher, the median age is 44.2, and the average commute is 25 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Walworth County, so 53120 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53120
Top 5 sectors by establishment count in East Troy, WI
Which industries have the most business establishments in ZIP 53120.
- Construction
Construction
33 establishments
- Retail trade
Retail trade
22 establishments
- Other services (except public administration)
Other services (except public administration)
22 establishments
- Accommodation and food services
Accommodation and food services
21 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
20 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53120, East Troy, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
9,679
Population
149.8
Area (sq mi)
65
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53120?
44.2
Median Age
49.8%
Male
50.2%
Female
1.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$96,345
Median Household Income
+23% vs state ZIP avg
$50,982
Per Capita Income
6.1%
Poverty Rate
1.0%
Unemployment Rate
25.2 min
Mean Commute Time
How ZIP 53120 ranks among Wisconsin ZIPs
East Troy, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$96,345 Top 16% higher than 84% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
4,979housing units
4,979
Total Housing Units
4,490
Occupied Units
489
Vacant Units
2.40
Avg Household Size
Occupancy Type
$336,300
Median Home Value
+35% vs state ZIP avg
$1,479
Median Rent
1981
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+5.5%
YoY Change (2024)
236
HPI Index (2000 = 100)
+136%
Total Change Since 2000
Home values in ZIP 53120 have increased 5.5% over the past year (2024). Since 2000, this ZIP has seen +136% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.8% | 158 |
| 2021 | +10.0% | 174 |
| 2022 | +17.1% | 204 |
| 2023 | +9.8% | 224 |
| 2024 | +5.5% | 236 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 215 business establishments in ZIP 53120, employing approximately 2,489 people with a combined annual payroll of $125,590,000.
215
Businesses
2,489
Employees
$125.6M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 33 | 15.3% |
| Retail trade | 22 | 10.2% |
| Other services (except public administration) | 22 | 10.2% |
| Accommodation and food services | 21 | 9.8% |
| Professional, scientific, and technical services | 20 | 9.3% |
| Manufacturing | 19 | 8.8% |
| Health care and social assistance | 18 | 8.4% |
| Administrative and support and waste management and remediation services | 14 | 6.5% |
| Transportation and warehousing | 9 | 4.2% |
| Finance and insurance | 9 | 4.2% |
| Educational services | 8 | 3.7% |
| Arts, entertainment, and recreation | 7 | 3.3% |
| Wholesale trade | 5 | 2.3% |
| Real estate and rental and leasing | 5 | 2.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53120 vs 53153 →
ZIP 53120 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53105
Burlington (53105)
29,225 residents
- 53149
Mukwonago (53149)
19,057 residents
- 53121
Elkhorn (53121)
19,045 residents
- 53120 9,679
East Troy (53120)
9,679 residents
- 53119 5,608
Eagle (53119)
5,608 residents
- 53153 2,328
North Prairie (53153)
2,328 residents
What this shows Among its immediate neighbors, ZIP 53120 ranks #4 by population - useful context the national average alone can't give.
ZIP 53120 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53153
North Prairie (53153)
$152,543 median income
- 53119
Eagle (53119)
$117,759 median income
- 53149
Mukwonago (53149)
$110,608 median income
- 53120
East Troy (53120)
$96,345 median income
- 53105
Burlington (53105)
$88,770 median income
- 53121
Elkhorn (53121)
$85,643 median income
What this shows By household income, ZIP 53120 ranks #4 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53120, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (9,679 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Walworth County
Related Areas
Frequently Asked Questions
What county is ZIP code 53120 in?
ZIP code 53120 (East Troy) is located in Walworth County, Wisconsin. Walworth County contains multiple ZIP codes, see the full list at /counties/walworth-wi.
What is the population of ZIP code 53120?
ZIP code 53120 in East Troy, WI has a population of 9,679 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53120?
The median household income in ZIP 53120 is $96,345, which is 26% above the national average of $76,288.
What is the average home value in ZIP 53120?
The median home value in ZIP 53120 is $336,300, which is 21% above the national average of $278,155.
What is the demographic makeup of ZIP 53120?
The largest racial group in ZIP 53120 is White at 96.2%. Hispanic or Latino residents make up 2.4% of the population.
How many businesses are in ZIP code 53120?
ZIP code 53120 has 215 business establishments employing approximately 2,489 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53120?
The top industries by establishment count in ZIP 53120 are: Construction (33), Retail trade (22), Other services (except public administration) (22). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 53120?
According to the FHFA House Price Index, home values in ZIP 53120 increased by 5.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 136%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53120?
In ZIP code 53120, 62.1% of residents aged 25+ have a high school diploma or higher, and 34.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53120?
The mean commute time for workers in ZIP code 53120 is 25.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53120?
In ZIP code 53120, approximately 76.1% of occupied housing units are owner-occupied and 23.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53120?
The poverty rate in ZIP code 53120 is 6.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53120's numbers, next.
- See how ZIP 53120 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where East Troy, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.