Gotham, WI · standard
ZIP Code 53540
Richland County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 169
- 48/sq mi Moderate-density area
- $61,458
- Median income Below-median income area
- $127,500
- Median home value Below-median home value
- 6.3%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Gotham pairs a below-median household income with among the most affordable home values nationally, in a rural, mixed-tenure area.
- 32nd pct
- household income, US ZIPs
- 19th pct
- home value, US ZIPs
- 48
- people per sq mi
- 57%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53540 against every reporting US ZIP.
ZIP code 53540 is a sparsely populated ZIP (a standard USPS delivery area) in Gotham, Richland County, Wisconsin, home to just 169 residents across 3.5 square miles, a density of 48 people per square mile, in the Chicago time zone.
ZIP 53540 reports a modest median household income of $61,458 (21% below the average Wisconsin ZIP), while per-capita income is $25,573. Unemployment is 17.4%, an important qualifier alongside the household-income figure. Home values sit below the statewide ZIP benchmark: the median is $127,500 (49% below the average Wisconsin ZIP); owner occupancy is 57.4%.
Formal educational attainment runs low here: just 6.3% of adults hold a bachelor's degree or higher, the median age is 31.8, and the average commute is -. The page also surfaces 3 ZIP codes within roughly 10 miles and 5 more in Richland County, so 53540 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53540, Gotham, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
169
Population
3.5
Area (sq mi)
48
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53540?
31.8
Median Age
52.7%
Male
47.3%
Female
0.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$61,458
Median Household Income
-21% vs state ZIP avg
$25,573
Per Capita Income
14.3%
Poverty Rate
17.4%
Unemployment Rate
How ZIP 53540 ranks among Wisconsin ZIPs
Gotham, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$61,458 17th percentile higher than 17% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
47housing units
47
Total Housing Units
47
Occupied Units
0
Vacant Units
2.38
Avg Household Size
Occupancy Type
$127,500
Median Home Value
-49% vs state ZIP avg
1973
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
Nearby ZIP Codes
Want a side-by-side? Compare 53540 vs 53556 →
ZIP 53540 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53581
Richland Center (53581)
10,699 residents
- 53556 2,594
Lone Rock (53556)
2,594 residents
- 53506 1,125
Avoca (53506)
1,125 residents
- 53540 169
Gotham (53540)
169 residents
What this shows Among its immediate neighbors, ZIP 53540 ranks #4 by population - useful context the national average alone can't give.
ZIP 53540 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53556
Lone Rock (53556)
$67,727 median income
- 53581
Richland Center (53581)
$64,833 median income
- 53540
Gotham (53540)
$61,458 median income
- 53506
Avoca (53506)
$59,861 median income
What this shows By household income, ZIP 53540 ranks #3 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53540, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Richland County
Related Areas
Frequently Asked Questions
What county is ZIP code 53540 in?
ZIP code 53540 (Gotham) is located in Richland County, Wisconsin. Richland County contains multiple ZIP codes, see the full list at /counties/richland-wi.
What is the population of ZIP code 53540?
ZIP code 53540 in Gotham, WI has a population of 169 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53540?
The median household income in ZIP 53540 is $61,458, which is 19% below the national average of $76,288.
What is the average home value in ZIP 53540?
The median home value in ZIP 53540 is $127,500, which is 54% below the national average of $278,155.
What is the demographic makeup of ZIP 53540?
The largest racial group in ZIP 53540 is White at 100.0%.
What is the education level in ZIP code 53540?
In ZIP code 53540, 71.3% of residents aged 25+ have a high school diploma or higher, and 6.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 53540?
In ZIP code 53540, approximately 57.4% of occupied housing units are owner-occupied and 42.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53540?
The poverty rate in ZIP code 53540 is 14.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53540's numbers, next.
- See how ZIP 53540 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Gotham, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.