Highland, WI · standard
ZIP Code 53543
Iowa County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,641
- 8/sq mi
- $77,031
- Median income
- $236,700
- Median home value
- 17.7%
- Bachelor's or higher
The verdict
Highland pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- Top 46%
- home value, US ZIPs
- 8
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53543 against every reporting US ZIP.
ZIP code 53543 is classified by USPS as a standard delivery area and covers roughly 205.1 square miles in Highland, Iowa County, Wisconsin. The area is home to 1,641 residents, producing a population density of 8 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53543 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53543 sits at $77,031 (1% below the Wisconsin average), while per-capita income is $41,849. The poverty rate stands at 10.2% and the unemployment rate at 3.1%. On housing, the median home value is $236,700 (5% below the state average) with median rent at $733 per month, and 84.8% of occupied units are owner-occupied, a direct signal of whether 53543 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 17.7% of adults hold a bachelor's degree or higher, the median age is 44.8, and the average commute is 26 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Iowa County, so you can benchmark 53543 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53543
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53543.
- Construction
Construction
8 establishments
- Retail trade
Retail trade
5 establishments
- Other services (except public administration)
Other services (except public administration)
5 establishments
- Wholesale trade 3
Wholesale trade
3 establishments
- Transportation and warehousing 3
Transportation and warehousing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53543, Highland, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
1,641
Population
205.1
Area (sq mi)
8
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53543?
44.8
Median Age
53.4%
Male
46.6%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,031
Median Household Income
-1% vs state
$41,849
Per Capita Income
10.2%
Poverty Rate
3.1%
Unemployment Rate
25.7 min
Mean Commute Time
How ZIP 53543 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$77,031 Top 42% higher than 58% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
868
Total Housing Units
739
Occupied Units
129
Vacant Units
2.37
Avg Household Size
Occupancy Type
$236,700
Median Home Value
-5% vs state
$733
Median Rent
1974
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 34 business establishments in ZIP 53543, employing approximately 203 people with a combined annual payroll of $9,992,000.
34
Businesses
203
Employees
$10.0M
Annual Payroll
6
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 8 | 23.5% |
| Retail trade | 5 | 14.7% |
| Other services (except public administration) | 5 | 14.7% |
| Wholesale trade | 3 | 8.8% |
| Transportation and warehousing | 3 | 8.8% |
| Accommodation and food services | 3 | 8.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53543 vs 53526 →
ZIP 53543 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53573
Muscoda (53573)
3,062 residents
- 53543
Highland (53543)
1,641 residents
- 53569 1,155
Montfort (53569)
1,155 residents
- 53506 1,125
Avoca (53506)
1,125 residents
- 53553 624
Linden (53553)
624 residents
- 53526 565
Cobb (53526)
565 residents
What this shows Among its immediate neighbors, ZIP 53543 ranks #2 by population — useful context the national average alone can't give.
ZIP 53543 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53569
Montfort (53569)
$89,500 median income
- 53526
Cobb (53526)
$79,286 median income
- 53543
Highland (53543)
$77,031 median income
- 53573
Muscoda (53573)
$64,776 median income
- 53553
Linden (53553)
$64,375 median income
- 53506
Avoca (53506)
$59,861 median income
What this shows By household income, ZIP 53543 ranks #3 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Iowa County
Related Areas
Frequently Asked Questions
What county is ZIP code 53543 in? ▼
What is the population of ZIP code 53543? ▼
What is the median household income in ZIP 53543? ▼
What is the average home value in ZIP 53543? ▼
What is the demographic makeup of ZIP 53543? ▼
How many businesses are in ZIP code 53543? ▼
What are the main industries in ZIP code 53543? ▼
What is the education level in ZIP code 53543? ▼
What is the average commute time in ZIP 53543? ▼
What percentage of residents own vs. rent in ZIP 53543? ▼
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ZIP Code Research Guides
Official Data Resources for Highland, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.