Highland, WI · standard
ZIP Code 53543
Iowa County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,641
- 8/sq mi Low-density area
- $77,031
- Median income Near-median income area
- $236,700
- Median home value Near-median home value
- 17.7%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Highland pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- Top 46%
- home value, US ZIPs
- 8
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53543 against every reporting US ZIP.
ZIP code 53543 covers 205.1 square miles in Highland, Iowa County, Wisconsin (a standard USPS delivery area), with a modest 1,641 residents on file, a density of 8 people per square mile, in the Chicago time zone.
ZIP 53543 lands in the middle-income range, with a median household income of $77,031 (1% below the average Wisconsin ZIP), while per-capita income is $41,849. The poverty rate is 10.2%, with unemployment at 3.1%; those measures add context to the income figure. Median home value is $236,700 (5% below the average Wisconsin ZIP) and median rent is $733; 84.8% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 17.7% of adults hold a bachelor's degree or higher, the median age is 44.8, and the average commute is 26 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Iowa County, so 53543 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53543
Top 5 sectors by establishment count in Highland, WI
Which industries have the most business establishments in ZIP 53543.
- Construction
Construction
8 establishments
- Retail trade
Retail trade
5 establishments
- Other services (except public administration)
Other services (except public administration)
5 establishments
- Wholesale trade 3
Wholesale trade
3 establishments
- Transportation and warehousing 3
Transportation and warehousing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53543, Highland, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,641
Population
205.1
Area (sq mi)
8
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53543?
44.8
Median Age
53.4%
Male
46.6%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,031
Median Household Income
-1% vs state ZIP avg
$41,849
Per Capita Income
10.2%
Poverty Rate
3.1%
Unemployment Rate
25.7 min
Mean Commute Time
How ZIP 53543 ranks among Wisconsin ZIPs
Highland, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$77,031 Top 47% higher than 53% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
868housing units
868
Total Housing Units
739
Occupied Units
129
Vacant Units
2.37
Avg Household Size
Occupancy Type
$236,700
Median Home Value
-5% vs state ZIP avg
$733
Median Rent
1974
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 34 business establishments in ZIP 53543, employing approximately 203 people with a combined annual payroll of $9,992,000.
34
Businesses
203
Employees
$10.0M
Annual Payroll
6
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 8 | 23.5% |
| Retail trade | 5 | 14.7% |
| Other services (except public administration) | 5 | 14.7% |
| Wholesale trade | 3 | 8.8% |
| Transportation and warehousing | 3 | 8.8% |
| Accommodation and food services | 3 | 8.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53543 vs 53526 →
ZIP 53543 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53573
Muscoda (53573)
3,062 residents
- 53543
Highland (53543)
1,641 residents
- 53569 1,155
Montfort (53569)
1,155 residents
- 53506 1,125
Avoca (53506)
1,125 residents
- 53553 624
Linden (53553)
624 residents
- 53526 565
Cobb (53526)
565 residents
What this shows Among its immediate neighbors, ZIP 53543 ranks #2 by population - useful context the national average alone can't give.
ZIP 53543 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53569
Montfort (53569)
$89,500 median income
- 53526
Cobb (53526)
$79,286 median income
- 53543
Highland (53543)
$77,031 median income
- 53573
Muscoda (53573)
$64,776 median income
- 53553
Linden (53553)
$64,375 median income
- 53506
Avoca (53506)
$59,861 median income
What this shows By household income, ZIP 53543 ranks #3 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53543, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,641 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Iowa County
Related Areas
Frequently Asked Questions
What county is ZIP code 53543 in?
ZIP code 53543 (Highland) is located in Iowa County, Wisconsin. Iowa County contains multiple ZIP codes, see the full list at /counties/iowa-wi.
What is the population of ZIP code 53543?
ZIP code 53543 in Highland, WI has a population of 1,641 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53543?
The median household income in ZIP 53543 is $77,031, which is 1% above the national average of $76,288.
What is the average home value in ZIP 53543?
The median home value in ZIP 53543 is $236,700, which is 15% below the national average of $278,155.
What is the demographic makeup of ZIP 53543?
The largest racial group in ZIP 53543 is White at 97.5%. Hispanic or Latino residents make up 2.0% of the population.
How many businesses are in ZIP code 53543?
ZIP code 53543 has 34 business establishments employing approximately 203 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53543?
The top industries by establishment count in ZIP 53543 are: Construction (8), Retail trade (5), Other services (except public administration) (5). There are 6 industry sectors represented in total.
What is the education level in ZIP code 53543?
In ZIP code 53543, 57.2% of residents aged 25+ have a high school diploma or higher, and 17.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53543?
The mean commute time for workers in ZIP code 53543 is 25.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53543?
In ZIP code 53543, approximately 84.8% of occupied housing units are owner-occupied and 15.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53543?
The poverty rate in ZIP code 53543 is 10.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53543's numbers, next.
- See how ZIP 53543 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Highland, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.