PlainZIP

Verona, WI · standard

ZIP Code 53593

Dane County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

19,225
103/sq mi
$135,023
Median income
$483,700
Median home value
67.9%
Bachelor's or higher

The verdict

Verona pairs a top-decile household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 6%
household income, US ZIPs
Top 14%
home value, US ZIPs
103
people per sq mi
69%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53593 against every reporting US ZIP.

ZIP code 53593 is a mid-sized community (a standard USPS delivery area) in Verona, Dane County, Wisconsin, home to 19,225 residents across 186.3 square miles, a density of 103 people per square mile, in the Chicago time zone.

ZIP 53593 skews affluent, with a median household income of $135,023 (73% above the Wisconsin average), while per-capita income is $70,288. Poverty here runs at 2.7%, with unemployment measured at 1.5%. On housing, the median home value is $483,700 (94% above the state average) with median rent at $1,672 per month, and 68.9% of occupied units are owner-occupied.

This is a highly-educated ZIP: 67.9% of adults hold a bachelor's degree or higher, the median age is 37.6, and the average commute is 18 minutes. A geography-based comparison follows: 7 ZIP codes within about 10 miles of 53593, plus 6 more within Dane County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 53593

Top 5 sectors by establishment count in Verona, WI

Which industries have the most business establishments in ZIP 53593.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53593, Verona, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

19,225

Population

186.3

Area (sq mi)

103

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53593?

37.6

Median Age

51.6%

Male

48.4%

Female

7.3%

Foreign-Born

White 84.8%
African American 1.3%
Asian 6.8%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.6%
Hispanic or Latino 4.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$135,023

Median Household Income

+73% vs state

$70,288

Per Capita Income

2.7%

Poverty Rate

1.5%

Unemployment Rate

18.1 min

Mean Commute Time

How ZIP 53593 ranks nationally

Verona, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$135,023 Top 6% higher than 94% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Below this entry. $120,000–$140,000: 1,362 US ZIPs (4%). This entry sits in this band. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 80.7%
Bachelor's Degree or Higher 67.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

13,494

Total Housing Units

12,934

Occupied Units

560

Vacant Units

2.38

Avg Household Size

Occupancy Type

Owner 68.9%
Renter 31.1%

$483,700

Median Home Value

+94% vs state

$1,672

Median Rent

2006

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.7%

YoY Change (2024)

245

HPI Index (2000 = 100)

+145%

Total Change Since 2000

Home values in ZIP 53593 have increased 6.7% over the past year (2024). Since 2000, this ZIP has seen +145% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.6% 169
2021 +7.8% 182
2022 +13.7% 207
2023 +11.1% 230
2024 +6.7% 245

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 641 business establishments in ZIP 53593, employing approximately 21,591 people with a combined annual payroll of $2,433,432,000.

641

Businesses

21,591

Employees

$2.4B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 102 15.9%
Construction 78 12.2%
Health care and social assistance 74 11.5%
Other services (except public administration) 53 8.3%
Retail trade 46 7.2%
Administrative and support and waste management and remediation services 44 6.9%
Wholesale trade 40 6.2%
Accommodation and food services 38 5.9%
Finance and insurance 33 5.2%
Real estate and rental and leasing 31 4.8%
Manufacturing 30 4.7%
Information 27 4.2%
Arts, entertainment, and recreation 20 3.1%
Transportation and warehousing 12 1.9%
Educational services 8 1.3%
Management of companies and enterprises 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53593 vs 53719 →

ZIP 53593 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53593 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53593 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53593 ranks the highest of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53719 Madison, WI 28,487 4.9 mi
53508 Belleville, WI 5,262 8.0 mi
53717 Madison, WI 11,962 6.8 mi
53562 Middleton, WI 23,627 9.3 mi
53528 Cross Plains, WI 5,734 9.8 mi
53705 Madison, WI 23,494 8.5 mi
53792 Madison, WI 0 9.8 mi

More ZIP Codes in Dane County

53711 standard
Madison, WI
Pop: 45,728
53704 standard
Madison, WI
Pop: 44,034
53590 standard
Sun Prairie, WI
Pop: 36,294
53719 standard
Madison, WI
Pop: 28,487
53703 standard
Madison, WI
Pop: 27,958
53562 standard
Middleton, WI
Pop: 23,627

Related Areas

Dane County Verona, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 53593 in? ▼
ZIP code 53593 (Verona) is located in Dane County, Wisconsin. Dane County contains multiple ZIP codes, see the full list at /counties/dane-wi.
What is the population of ZIP code 53593? ▼
ZIP code 53593 in Verona, WI has a population of 19,225 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53593? ▼
The median household income in ZIP 53593 is $135,023, which is 77% above the national average of $76,288.
What is the average home value in ZIP 53593? ▼
The median home value in ZIP 53593 is $483,700, which is 74% above the national average of $278,155.
What is the demographic makeup of ZIP 53593? ▼
The largest racial group in ZIP 53593 is White at 84.8%. Hispanic or Latino residents make up 4.2% of the population.
How many businesses are in ZIP code 53593? ▼
ZIP code 53593 has 641 business establishments employing approximately 21,591 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53593? ▼
The top industries by establishment count in ZIP 53593 are: Professional, scientific, and technical services (102), Construction (78), Health care and social assistance (74). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 53593? ▼
According to the FHFA House Price Index, home values in ZIP 53593 increased by 6.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 145%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53593? ▼
In ZIP code 53593, 80.7% of residents aged 25+ have a high school diploma or higher, and 67.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53593? ▼
The mean commute time for workers in ZIP code 53593 is 18.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53593? ▼
In ZIP code 53593, approximately 68.9% of occupied housing units are owner-occupied and 31.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53593? ▼
The poverty rate in ZIP code 53593 is 2.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.