PlainZIP

New Lisbon, WI · standard

ZIP Code 53950

Juneau County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,449
20/sq mi
$72,768
Median income
$196,700
Median home value
18.5%
Bachelor's or higher

The verdict

New Lisbon pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.

Top 49%
household income, US ZIPs
43th pct
home value, US ZIPs
20
people per sq mi
78%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53950 against every reporting US ZIP.

ZIP code 53950 is a mid-sized community (a standard USPS delivery area) in New Lisbon, Juneau County, Wisconsin, home to 5,449 residents across 267.1 square miles, a density of 20 people per square mile, in the Chicago time zone.

ZIP 53950 lands in the middle-income range, with a median household income of $72,768 (7% below the Wisconsin average), while per-capita income is $32,580. Local economic indicators show a 10.2% poverty rate alongside 6.1% unemployment. Housing costs here run $196,700 for a typical home value (21% below the state average), with rent averaging $822 a month; 77.8% of homes are owner-occupied.

Educational attainment sits below the national norm: 18.5% of adults hold a bachelor's degree or higher, the median age is 46.4, and the average commute is 20 minutes. To put 53950 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Juneau County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 53950

Top 5 sectors by establishment count in New Lisbon, WI

Which industries have the most business establishments in ZIP 53950.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53950, New Lisbon, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

5,449

Population

267.1

Area (sq mi)

20

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53950?

46.4

Median Age

57.7%

Male

42.3%

Female

2.1%

Foreign-Born

White 83.4%
African American 5.0%
Asian 0.3%
American Indian or Alaska Native 0.7%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 7.4%
Hispanic or Latino 4.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$72,768

Median Household Income

-7% vs state

$32,580

Per Capita Income

10.2%

Poverty Rate

6.1%

Unemployment Rate

20.1 min

Mean Commute Time

How ZIP 53950 ranks nationally

New Lisbon, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$72,768 Top 49% higher than 51% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 54.8%
Bachelor's Degree or Higher 18.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,395

Total Housing Units

2,346

Occupied Units

1,049

Vacant Units

2.13

Avg Household Size

Occupancy Type

Owner 77.8%
Renter 22.2%

$196,700

Median Home Value

-21% vs state

$822

Median Rent

1991

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+18.9%

YoY Change (2024)

241

HPI Index (2000 = 100)

+141%

Total Change Since 2000

Home values in ZIP 53950 have increased 18.9% over the past year (2024). Since 2000, this ZIP has seen +141% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.3% 136
2021 +12.7% 153
2022 +21.2% 185
2023 +9.2% 202
2024 +18.9% 241

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 91 business establishments in ZIP 53950, employing approximately 1,313 people with a combined annual payroll of $70,080,000.

91

Businesses

1,313

Employees

$70.1M

Annual Payroll

9

Industry Sectors

Industry Establishments % of Total
Construction 14 15.4%
Retail trade 14 15.4%
Other services (except public administration) 12 13.2%
Accommodation and food services 11 12.1%
Health care and social assistance 9 9.9%
Manufacturing 8 8.8%
Administrative and support and waste management and remediation services 8 8.8%
Real estate and rental and leasing 4 4.4%
Finance and insurance 3 3.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53950 vs 54637 →

ZIP 53950 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53950 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53950 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53950 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54637 Hustler, WI 187 6.9 mi
53948 Mauston, WI 8,414 9.8 mi

More ZIP Codes in Juneau County

53965 standard
Wisconsin Dells, WI
Pop: 10,398
53948 standard
Mauston, WI
Pop: 8,414
54646 standard
Necedah, WI
Pop: 3,899
53929 standard
Elroy, WI
Pop: 2,782
53968 standard
Wonewoc, WI
Pop: 2,329
54618 standard
Camp Douglas, WI
Pop: 2,262

Related Areas

Juneau County New Lisbon, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 53950 in? ▼
ZIP code 53950 (New Lisbon) is located in Juneau County, Wisconsin. Juneau County contains multiple ZIP codes, see the full list at /counties/juneau-wi.
What is the population of ZIP code 53950? ▼
ZIP code 53950 in New Lisbon, WI has a population of 5,449 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53950? ▼
The median household income in ZIP 53950 is $72,768, which is 5% below the national average of $76,288.
What is the average home value in ZIP 53950? ▼
The median home value in ZIP 53950 is $196,700, which is 29% below the national average of $278,155.
What is the demographic makeup of ZIP 53950? ▼
The largest racial group in ZIP 53950 is White at 83.4%. Hispanic or Latino residents make up 4.9% of the population.
How many businesses are in ZIP code 53950? ▼
ZIP code 53950 has 91 business establishments employing approximately 1,313 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53950? ▼
The top industries by establishment count in ZIP 53950 are: Construction (14), Retail trade (14), Other services (except public administration) (12). There are 9 industry sectors represented in total.
How have home values changed in ZIP code 53950? ▼
According to the FHFA House Price Index, home values in ZIP 53950 increased by 18.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 141%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53950? ▼
In ZIP code 53950, 54.8% of residents aged 25+ have a high school diploma or higher, and 18.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53950? ▼
The mean commute time for workers in ZIP code 53950 is 20.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53950? ▼
In ZIP code 53950, approximately 77.8% of occupied housing units are owner-occupied and 22.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53950? ▼
The poverty rate in ZIP code 53950 is 10.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.