New Lisbon, WI · standard
ZIP Code 53950
Juneau County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,449
- 20/sq mi
- $72,768
- Median income
- $196,700
- Median home value
- 18.5%
- Bachelor's or higher
The verdict
New Lisbon pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 49%
- household income, US ZIPs
- 43th pct
- home value, US ZIPs
- 20
- people per sq mi
- 78%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53950 against every reporting US ZIP.
ZIP code 53950 is classified by USPS as a standard delivery area and covers roughly 267.1 square miles in New Lisbon, Juneau County, Wisconsin. The area is home to 5,449 residents, producing a population density of 20 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53950 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53950 sits at $72,768 (7% below the Wisconsin average), while per-capita income is $32,580. The poverty rate stands at 10.2% and the unemployment rate at 6.1%. On housing, the median home value is $196,700 (21% below the state average) with median rent at $822 per month, and 77.8% of occupied units are owner-occupied, a direct signal of whether 53950 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 18.5% of adults hold a bachelor's degree or higher, the median age is 46.4, and the average commute is 20 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Juneau County, so you can benchmark 53950 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53950
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53950.
- Construction
Construction
14 establishments
- Retail trade
Retail trade
14 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Accommodation and food services
Accommodation and food services
11 establishments
- Health care and social assistance
Health care and social assistance
9 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53950, New Lisbon, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
5,449
Population
267.1
Area (sq mi)
20
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53950?
46.4
Median Age
57.7%
Male
42.3%
Female
2.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$72,768
Median Household Income
-7% vs state
$32,580
Per Capita Income
10.2%
Poverty Rate
6.1%
Unemployment Rate
20.1 min
Mean Commute Time
How ZIP 53950 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$72,768 Top 49% higher than 51% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,395
Total Housing Units
2,346
Occupied Units
1,049
Vacant Units
2.13
Avg Household Size
Occupancy Type
$196,700
Median Home Value
-21% vs state
$822
Median Rent
1991
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+18.9%
YoY Change (2024)
241
HPI Index (2000 = 100)
+141%
Total Change Since 2000
Home values in ZIP 53950 have increased 18.9% over the past year (2024). Since 2000, this ZIP has seen +141% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.3% | 136 |
| 2021 | +12.7% | 153 |
| 2022 | +21.2% | 185 |
| 2023 | +9.2% | 202 |
| 2024 | +18.9% | 241 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 91 business establishments in ZIP 53950, employing approximately 1,313 people with a combined annual payroll of $70,080,000.
91
Businesses
1,313
Employees
$70.1M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 14 | 15.4% |
| Retail trade | 14 | 15.4% |
| Other services (except public administration) | 12 | 13.2% |
| Accommodation and food services | 11 | 12.1% |
| Health care and social assistance | 9 | 9.9% |
| Manufacturing | 8 | 8.8% |
| Administrative and support and waste management and remediation services | 8 | 8.8% |
| Real estate and rental and leasing | 4 | 4.4% |
| Finance and insurance | 3 | 3.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53950 vs 54637 →
ZIP 53950 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53948
Mauston (53948)
8,414 residents
- 53950
New Lisbon (53950)
5,449 residents
- 54637 187
Hustler (54637)
187 residents
What this shows Among its immediate neighbors, ZIP 53950 ranks #2 by population — useful context the national average alone can't give.
ZIP 53950 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53950
New Lisbon (53950)
$72,768 median income
- 53948
Mauston (53948)
$62,829 median income
- 54637
Hustler (54637)
$50,250 median income
What this shows By household income, ZIP 53950 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Juneau County
Related Areas
Frequently Asked Questions
What county is ZIP code 53950 in? ▼
What is the population of ZIP code 53950? ▼
What is the median household income in ZIP 53950? ▼
What is the average home value in ZIP 53950? ▼
What is the demographic makeup of ZIP 53950? ▼
How many businesses are in ZIP code 53950? ▼
What are the main industries in ZIP code 53950? ▼
How have home values changed in ZIP code 53950? ▼
What is the education level in ZIP code 53950? ▼
What is the average commute time in ZIP 53950? ▼
What percentage of residents own vs. rent in ZIP 53950? ▼
What is the poverty rate in ZIP code 53950? ▼
ZIP Code Research Guides
Official Data Resources for New Lisbon, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.