Rock Springs, WI · standard
ZIP Code 53961
Sauk County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 837
- 14/sq mi
- $77,298
- Median income
- $210,500
- Median home value
- 13.5%
- Bachelor's or higher
The verdict
Rock Springs pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- 46th pct
- home value, US ZIPs
- 14
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53961 against every reporting US ZIP.
ZIP code 53961 is classified by USPS as a standard delivery area and covers roughly 62.0 square miles in Rock Springs, Sauk County, Wisconsin. The area is home to 837 residents, producing a population density of 14 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53961 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53961 sits at $77,298 (1% below the Wisconsin average), while per-capita income is $37,632. The poverty rate stands at 7.7% and the unemployment rate at 2.5%. On housing, the median home value is $210,500 (15% below the state average) with median rent at $1,181 per month, and 80.7% of occupied units are owner-occupied, a direct signal of whether 53961 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 13.5% of adults hold a bachelor's degree or higher, the median age is 40.7, and the average commute is 21 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Sauk County, so you can benchmark 53961 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53961
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53961.
- Wholesale trade
Wholesale trade
4 establishments
- Construction
Construction
3 establishments
- Other services (except public administration)
Other services (except public administration)
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53961, Rock Springs, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
837
Population
62.0
Area (sq mi)
14
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53961?
40.7
Median Age
51.4%
Male
48.6%
Female
1.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,298
Median Household Income
-1% vs state
$37,632
Per Capita Income
7.7%
Poverty Rate
2.5%
Unemployment Rate
20.9 min
Mean Commute Time
How ZIP 53961 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$77,298 Top 42% higher than 58% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
369
Total Housing Units
357
Occupied Units
12
Vacant Units
2.33
Avg Household Size
Occupancy Type
$210,500
Median Home Value
-15% vs state
$1,181
Median Rent
1949
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+17.7%
YoY Change (2021)
177
HPI Index (2000 = 100)
+77%
Total Change Since 2000
Home values in ZIP 53961 have increased 17.7% over the past year (2021). Since 2000, this ZIP has seen +77% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2016 | +5.2% | 138 |
| 2017 | +5.9% | 146 |
| 2019 | — | 145 |
| 2020 | +3.3% | 150 |
| 2021 | +17.7% | 177 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2021. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 15 business establishments in ZIP 53961, employing approximately 51 people with a combined annual payroll of $2,547,000.
15
Businesses
51
Employees
$2.5M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Wholesale trade | 4 | 26.7% |
| Construction | 3 | 20.0% |
| Other services (except public administration) | 3 | 20.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53961 vs 53951 →
ZIP 53961 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53959
Reedsburg (53959)
13,384 residents
- 53951 2,601
North Freedom (53951)
2,601 residents
- 53577 1,371
Plain (53577)
1,371 residents
- 53943 1,065
Loganville (53943)
1,065 residents
- 53961 837
Rock Springs (53961)
837 residents
What this shows Among its immediate neighbors, ZIP 53961 ranks #5 by population — useful context the national average alone can't give.
ZIP 53961 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53577
Plain (53577)
$96,500 median income
- 53959
Reedsburg (53959)
$77,924 median income
- 53961
Rock Springs (53961)
$77,298 median income
- 53943
Loganville (53943)
$73,000 median income
- 53951
North Freedom (53951)
$71,970 median income
What this shows By household income, ZIP 53961 ranks #3 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Sauk County
Related Areas
Frequently Asked Questions
What county is ZIP code 53961 in? ▼
What is the population of ZIP code 53961? ▼
What is the median household income in ZIP 53961? ▼
What is the average home value in ZIP 53961? ▼
What is the demographic makeup of ZIP 53961? ▼
How many businesses are in ZIP code 53961? ▼
What are the main industries in ZIP code 53961? ▼
How have home values changed in ZIP code 53961? ▼
What is the education level in ZIP code 53961? ▼
What is the average commute time in ZIP 53961? ▼
What percentage of residents own vs. rent in ZIP 53961? ▼
What is the poverty rate in ZIP code 53961? ▼
ZIP Code Research Guides
Official Data Resources for Rock Springs, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.