PlainZIP

Baraboo, WI · standard

ZIP Code 53913

Sauk County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

19,881
58/sq mi
$74,629
Median income
$234,900
Median home value
26.0%
Bachelor's or higher

The verdict

Baraboo pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 46%
household income, US ZIPs
Top 46%
home value, US ZIPs
58
people per sq mi
67%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53913 against every reporting US ZIP.

ZIP code 53913 is a mid-sized community (a standard USPS delivery area) in Baraboo, Sauk County, Wisconsin, home to 19,881 residents across 340.4 square miles, a density of 58 people per square mile, in the Chicago time zone.

ZIP 53913 lands in the middle-income range, with a median household income of $74,629 (4% below the Wisconsin average), while per-capita income is $40,452. Poverty here runs at 8.6%, with unemployment measured at 2.6%. Median home value sits at $234,900 (6% below the state average), median rent at $985 a month, and owner-occupancy at 67.4%.

Educational attainment sits below the national norm: 26.0% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 22 minutes. To put 53913 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Sauk County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 53913

Top 5 sectors by establishment count in Baraboo, WI

Which industries have the most business establishments in ZIP 53913.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53913, Baraboo, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

19,881

Population

340.4

Area (sq mi)

58

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53913?

40.6

Median Age

49.9%

Male

50.1%

Female

3.3%

Foreign-Born

White 87.5%
African American 0.8%
Asian 0.5%
American Indian or Alaska Native 1.0%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 6.9%
Hispanic or Latino 4.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$74,629

Median Household Income

-4% vs state

$40,452

Per Capita Income

8.6%

Poverty Rate

2.6%

Unemployment Rate

21.7 min

Mean Commute Time

How ZIP 53913 ranks nationally

Baraboo, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$74,629 Top 46% higher than 54% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.0%
Bachelor's Degree or Higher 26.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

10,612

Total Housing Units

9,891

Occupied Units

721

Vacant Units

2.17

Avg Household Size

Occupancy Type

Owner 67.4%
Renter 32.6%

$234,900

Median Home Value

-6% vs state

$985

Median Rent

1982

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+10.5%

YoY Change (2024)

252

HPI Index (2000 = 100)

+152%

Total Change Since 2000

Home values in ZIP 53913 have increased 10.5% over the past year (2024). Since 2000, this ZIP has seen +152% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.2% 161
2021 +10.9% 179
2022 +13.3% 203
2023 +12.6% 228
2024 +10.5% 252

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 621 business establishments in ZIP 53913, employing approximately 10,039 people with a combined annual payroll of $500,391,000.

621

Businesses

10,039

Employees

$500.4M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 127 20.4%
Accommodation and food services 76 12.2%
Construction 61 9.8%
Health care and social assistance 60 9.7%
Other services (except public administration) 58 9.3%
Professional, scientific, and technical services 39 6.3%
Finance and insurance 36 5.8%
Real estate and rental and leasing 29 4.7%
Manufacturing 27 4.3%
Administrative and support and waste management and remediation services 26 4.2%
Transportation and warehousing 22 3.5%
Wholesale trade 17 2.7%
Arts, entertainment, and recreation 15 2.4%
Information 13 2.1%
Educational services 7 1.1%
Management of companies and enterprises 4 0.6%
Agriculture, forestry, fishing and hunting 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53913 vs 53561 →

ZIP 53913 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53913 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53913 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53913 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53561 Merrimac, WI 1,618 8.0 mi
53951 North Freedom, WI 2,601 10.2 mi

More ZIP Codes in Sauk County

53959 standard
Reedsburg, WI
Pop: 13,384
53578 standard
Prairie Du Sac, WI
Pop: 5,924
53583 standard
Sauk City, WI
Pop: 5,747
53588 standard
Spring Green, WI
Pop: 4,077
53941 standard
La Valle, WI
Pop: 2,932
53951 standard
North Freedom, WI
Pop: 2,601

Related Areas

Sauk County Baraboo, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 53913 in? ▼
ZIP code 53913 (Baraboo) is located in Sauk County, Wisconsin. Sauk County contains multiple ZIP codes, see the full list at /counties/sauk-wi.
What is the population of ZIP code 53913? ▼
ZIP code 53913 in Baraboo, WI has a population of 19,881 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53913? ▼
The median household income in ZIP 53913 is $74,629, which is 2% below the national average of $76,288.
What is the average home value in ZIP 53913? ▼
The median home value in ZIP 53913 is $234,900, which is 16% below the national average of $278,155.
What is the demographic makeup of ZIP 53913? ▼
The largest racial group in ZIP 53913 is White at 87.5%. Hispanic or Latino residents make up 4.8% of the population.
How many businesses are in ZIP code 53913? ▼
ZIP code 53913 has 621 business establishments employing approximately 10,039 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53913? ▼
The top industries by establishment count in ZIP 53913 are: Retail trade (127), Accommodation and food services (76), Construction (61). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 53913? ▼
According to the FHFA House Price Index, home values in ZIP 53913 increased by 10.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 152%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53913? ▼
In ZIP code 53913, 56.0% of residents aged 25+ have a high school diploma or higher, and 26.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53913? ▼
The mean commute time for workers in ZIP code 53913 is 21.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53913? ▼
In ZIP code 53913, approximately 67.4% of occupied housing units are owner-occupied and 32.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53913? ▼
The poverty rate in ZIP code 53913 is 8.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.