Baraboo, WI · standard
ZIP Code 53913
Sauk County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 19,881
- 58/sq mi Moderate-density area
- $74,629
- Median income Near-median income area
- $234,900
- Median home value Near-median home value
- 26.0%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Baraboo pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 46%
- household income, US ZIPs
- Top 46%
- home value, US ZIPs
- 58
- people per sq mi
- 67%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53913 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53913 (Baraboo, WI) rose +10.5% from 2023 to 2024. The all-transactions index moved from 228.0 in 2023 to 252.0 in 2024 (2000 = 100).
ZIP code 53913 is a mid-sized community (a standard USPS delivery area) in Baraboo, Sauk County, Wisconsin, home to 19,881 residents across 340.4 square miles, a density of 58 people per square mile, in the Chicago time zone.
ZIP 53913 lands in the middle-income range, with a median household income of $74,629 (4% below the average Wisconsin ZIP), while per-capita income is $40,452. The poverty rate is 8.6%, with unemployment at 2.6%; those measures add context to the income figure. Median home value is $234,900 (6% below the average Wisconsin ZIP) and median rent is $985; 67.4% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 26.0% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 22 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Sauk County, so 53913 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53913
Top 5 sectors by establishment count in Baraboo, WI
Which industries have the most business establishments in ZIP 53913.
- Retail trade
Retail trade
127 establishments
- Accommodation and food services
Accommodation and food services
76 establishments
- Construction
Construction
61 establishments
- Health care and social assistance
Health care and social assistance
60 establishments
- Other services (except public administration)
Other services (except public administration)
58 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53913, Baraboo, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
19,881
Population
340.4
Area (sq mi)
58
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53913?
40.6
Median Age
49.9%
Male
50.1%
Female
3.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,629
Median Household Income
-4% vs state ZIP avg
$40,452
Per Capita Income
8.6%
Poverty Rate
2.6%
Unemployment Rate
21.7 min
Mean Commute Time
How ZIP 53913 ranks among Wisconsin ZIPs
Baraboo, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$74,629 49th percentile higher than 49% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
10,612housing units
10,612
Total Housing Units
9,891
Occupied Units
721
Vacant Units
2.17
Avg Household Size
Occupancy Type
$234,900
Median Home Value
-6% vs state ZIP avg
$985
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+10.5%
YoY Change (2024)
252
HPI Index (2000 = 100)
+152%
Total Change Since 2000
Home values in ZIP 53913 have increased 10.5% over the past year (2024). Since 2000, this ZIP has seen +152% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.2% | 161 |
| 2021 | +10.9% | 179 |
| 2022 | +13.3% | 203 |
| 2023 | +12.6% | 228 |
| 2024 | +10.5% | 252 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 621 business establishments in ZIP 53913, employing approximately 10,039 people with a combined annual payroll of $500,391,000.
621
Businesses
10,039
Employees
$500.4M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 127 | 20.4% |
| Accommodation and food services | 76 | 12.2% |
| Construction | 61 | 9.8% |
| Health care and social assistance | 60 | 9.7% |
| Other services (except public administration) | 58 | 9.3% |
| Professional, scientific, and technical services | 39 | 6.3% |
| Finance and insurance | 36 | 5.8% |
| Real estate and rental and leasing | 29 | 4.7% |
| Manufacturing | 27 | 4.3% |
| Administrative and support and waste management and remediation services | 26 | 4.2% |
| Transportation and warehousing | 22 | 3.5% |
| Wholesale trade | 17 | 2.7% |
| Arts, entertainment, and recreation | 15 | 2.4% |
| Information | 13 | 2.1% |
| Educational services | 7 | 1.1% |
| Management of companies and enterprises | 4 | 0.6% |
| Agriculture, forestry, fishing and hunting | 3 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53913 vs 53561 →
ZIP 53913 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53913
Baraboo (53913)
19,881 residents
- 53951 2,601
North Freedom (53951)
2,601 residents
- 53561 1,618
Merrimac (53561)
1,618 residents
What this shows Among its immediate neighbors, ZIP 53913 ranks the most populous - useful context the national average alone can't give.
ZIP 53913 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53561
Merrimac (53561)
$91,103 median income
- 53913
Baraboo (53913)
$74,629 median income
- 53951
North Freedom (53951)
$71,970 median income
What this shows By household income, ZIP 53913 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53913, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (19,881 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Sauk County
Related Areas
Frequently Asked Questions
What county is ZIP code 53913 in?
ZIP code 53913 (Baraboo) is located in Sauk County, Wisconsin. Sauk County contains multiple ZIP codes, see the full list at /counties/sauk-wi.
What is the population of ZIP code 53913?
ZIP code 53913 in Baraboo, WI has a population of 19,881 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53913?
The median household income in ZIP 53913 is $74,629, which is 2% below the national average of $76,288.
What is the average home value in ZIP 53913?
The median home value in ZIP 53913 is $234,900, which is 16% below the national average of $278,155.
What is the demographic makeup of ZIP 53913?
The largest racial group in ZIP 53913 is White at 87.5%. Hispanic or Latino residents make up 4.8% of the population.
How many businesses are in ZIP code 53913?
ZIP code 53913 has 621 business establishments employing approximately 10,039 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53913?
The top industries by establishment count in ZIP 53913 are: Retail trade (127), Accommodation and food services (76), Construction (61). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 53913?
According to the FHFA House Price Index, home values in ZIP 53913 increased by 10.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 152%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53913?
In ZIP code 53913, 56.0% of residents aged 25+ have a high school diploma or higher, and 26.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53913?
The mean commute time for workers in ZIP code 53913 is 21.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53913?
In ZIP code 53913, approximately 67.4% of occupied housing units are owner-occupied and 32.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53913?
The poverty rate in ZIP code 53913 is 8.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53913's numbers, next.
- See how ZIP 53913 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Baraboo, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.