Portage, WI · standard
ZIP Code 53901
Columbia County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 14,445
- 39/sq mi
- $74,092
- Median income
- $227,700
- Median home value
- 21.6%
- Bachelor's or higher
The verdict
Portage pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 47%
- household income, US ZIPs
- Top 48%
- home value, US ZIPs
- 39
- people per sq mi
- 69%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53901 against every reporting US ZIP.
ZIP code 53901 is classified by USPS as a standard delivery area and covers roughly 367.6 square miles in Portage, Columbia County, Wisconsin. The area is home to 14,445 residents, producing a population density of 39 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53901 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 53901 sits at $74,092 (5% below the Wisconsin average), while per-capita income is $35,973. The poverty rate stands at 11.9% and the unemployment rate at 3.0%. On housing, the median home value is $227,700 (8% below the state average) with median rent at $1,012 per month, and 68.9% of occupied units are owner-occupied, a direct signal of whether 53901 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 21.6% of adults hold a bachelor's degree or higher, the median age is 41.7, and the average commute is 24 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Columbia County, so you can benchmark 53901 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 53901
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 53901.
- Accommodation and food services
Accommodation and food services
71 establishments
- Retail trade
Retail trade
59 establishments
- Health care and social assistance
Health care and social assistance
52 establishments
- Other services (except public administration)
Other services (except public administration)
51 establishments
- Construction
Construction
39 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53901, Portage, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
14,445
Population
367.6
Area (sq mi)
39
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53901?
41.7
Median Age
54.3%
Male
45.7%
Female
3.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,092
Median Household Income
-5% vs state
$35,973
Per Capita Income
11.9%
Poverty Rate
3.0%
Unemployment Rate
23.6 min
Mean Commute Time
How ZIP 53901 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$74,092 Top 47% higher than 53% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
6,516
Total Housing Units
5,799
Occupied Units
717
Vacant Units
2.27
Avg Household Size
Occupancy Type
$227,700
Median Home Value
-8% vs state
$1,012
Median Rent
1973
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+9.2%
YoY Change (2024)
233
HPI Index (2000 = 100)
+133%
Total Change Since 2000
Home values in ZIP 53901 have increased 9.2% over the past year (2024). Since 2000, this ZIP has seen +133% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.2% | 154 |
| 2021 | +11.1% | 171 |
| 2022 | +10.5% | 189 |
| 2023 | +12.9% | 213 |
| 2024 | +9.2% | 233 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 427 business establishments in ZIP 53901, employing approximately 6,878 people with a combined annual payroll of $323,473,000.
427
Businesses
6,878
Employees
$323.5M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 71 | 16.6% |
| Retail trade | 59 | 13.8% |
| Health care and social assistance | 52 | 12.2% |
| Other services (except public administration) | 51 | 11.9% |
| Construction | 39 | 9.1% |
| Finance and insurance | 28 | 6.6% |
| Professional, scientific, and technical services | 27 | 6.3% |
| Manufacturing | 24 | 5.6% |
| Wholesale trade | 15 | 3.5% |
| Transportation and warehousing | 15 | 3.5% |
| Real estate and rental and leasing | 11 | 2.6% |
| Administrative and support and waste management and remediation services | 11 | 2.6% |
| Arts, entertainment, and recreation | 9 | 2.1% |
| Information | 8 | 1.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53901 vs 53930 →
ZIP 53901 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53901
Portage (53901)
14,445 residents
- 53930 1,285
Endeavor (53930)
1,285 residents
- 53920 414
Briggsville (53920)
414 residents
What this shows Among its immediate neighbors, ZIP 53901 ranks the most populous — useful context the national average alone can't give.
ZIP 53901 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53901
Portage (53901)
$74,092 median income
- 53930
Endeavor (53930)
$72,778 median income
- 53920
Briggsville (53920)
$69,432 median income
What this shows By household income, ZIP 53901 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Columbia County
Related Areas
Frequently Asked Questions
What county is ZIP code 53901 in? ▼
What is the population of ZIP code 53901? ▼
What is the median household income in ZIP 53901? ▼
What is the average home value in ZIP 53901? ▼
What is the demographic makeup of ZIP 53901? ▼
How many businesses are in ZIP code 53901? ▼
What are the main industries in ZIP code 53901? ▼
How have home values changed in ZIP code 53901? ▼
What is the education level in ZIP code 53901? ▼
What is the average commute time in ZIP 53901? ▼
What percentage of residents own vs. rent in ZIP 53901? ▼
What is the poverty rate in ZIP code 53901? ▼
ZIP Code Research Guides
Official Data Resources for Portage, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.