Lakewood, WI · standard
ZIP Code 54138
Oconto County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 821
- 4/sq mi Low-density area
- $67,000
- Median income Near-median income area
- $234,200
- Median home value Near-median home value
- 22.7%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Lakewood pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 42nd pct
- household income, US ZIPs
- Top 47%
- home value, US ZIPs
- 4
- people per sq mi
- 96%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54138 against every reporting US ZIP.
ZIP code 54138 is a sparsely populated ZIP (a standard USPS delivery area) in Lakewood, Oconto County, Wisconsin, home to just 821 residents across 190.9 square miles, a density of 4 people per square mile, in the Chicago time zone.
ZIP 54138 reports a modest median household income of $67,000 (14% below the average Wisconsin ZIP), while per-capita income is $47,468. The poverty rate is 14.1%, with unemployment at 3.0%; those measures add context to the income figure. Median home value is $234,200 (6% below the average Wisconsin ZIP); 96.2% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 22.7% of adults hold a bachelor's degree or higher, the median age is 57.3, and the average commute is -. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Oconto County, so 54138 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54138
Top 5 sectors by establishment count in Lakewood, WI
Which industries have the most business establishments in ZIP 54138.
- Retail trade
Retail trade
10 establishments
- Accommodation and food services
Accommodation and food services
9 establishments
- Construction
Construction
6 establishments
- Health care and social assistance
Health care and social assistance
4 establishments
- Administrative and support and waste management and remediation services 3
Administrative and support and waste management and remediation services
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54138, Lakewood, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
821
Population
190.9
Area (sq mi)
4
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54138?
57.3
Median Age
50.2%
Male
49.8%
Female
1.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$67,000
Median Household Income
-14% vs state ZIP avg
$47,468
Per Capita Income
14.1%
Poverty Rate
3.0%
Unemployment Rate
How ZIP 54138 ranks among Wisconsin ZIPs
Lakewood, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$67,000 28th percentile higher than 28% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,309housing units
1,309
Total Housing Units
366
Occupied Units
943
Vacant Units
2.15
Avg Household Size
Occupancy Type
$234,200
Median Home Value
-6% vs state ZIP avg
1988
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 46 business establishments in ZIP 54138, employing approximately 258 people with a combined annual payroll of $9,260,000.
46
Businesses
258
Employees
$9.3M
Annual Payroll
6
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 10 | 21.7% |
| Accommodation and food services | 9 | 19.6% |
| Construction | 6 | 13.0% |
| Health care and social assistance | 4 | 8.7% |
| Administrative and support and waste management and remediation services | 3 | 6.5% |
| Arts, entertainment, and recreation | 3 | 6.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54138 vs 54149 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 54149 | Mountain, WI | 1,184 | 9.3 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54138, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Oconto County
Related Areas
Frequently Asked Questions
What county is ZIP code 54138 in?
ZIP code 54138 (Lakewood) is located in Oconto County, Wisconsin. Oconto County contains multiple ZIP codes, see the full list at /counties/oconto-wi.
What is the population of ZIP code 54138?
ZIP code 54138 in Lakewood, WI has a population of 821 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54138?
The median household income in ZIP 54138 is $67,000, which is 12% below the national average of $76,288.
What is the average home value in ZIP 54138?
The median home value in ZIP 54138 is $234,200, which is 16% below the national average of $278,155.
What is the demographic makeup of ZIP 54138?
The largest racial group in ZIP 54138 is White at 93.9%. Hispanic or Latino residents make up 0.3% of the population.
How many businesses are in ZIP code 54138?
ZIP code 54138 has 46 business establishments employing approximately 258 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54138?
The top industries by establishment count in ZIP 54138 are: Retail trade (10), Accommodation and food services (9), Construction (6). There are 6 industry sectors represented in total.
What is the education level in ZIP code 54138?
In ZIP code 54138, 71.1% of residents aged 25+ have a high school diploma or higher, and 22.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 54138?
In ZIP code 54138, approximately 96.2% of occupied housing units are owner-occupied and 3.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54138?
The poverty rate in ZIP code 54138 is 14.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54138's numbers, next.
- See how ZIP 54138 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Lakewood, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.