PlainZIP

Lakewood, WI · standard

ZIP Code 54138

Oconto County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

821
4/sq mi
$67,000
Median income
$234,200
Median home value
22.7%
Bachelor's or higher

The verdict

Lakewood pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

42th pct
household income, US ZIPs
Top 47%
home value, US ZIPs
4
people per sq mi
96%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54138 against every reporting US ZIP.

ZIP code 54138 is a sparsely populated ZIP (a standard USPS delivery area) in Lakewood, Oconto County, Wisconsin, home to just 821 residents across 190.9 square miles, a density of 4 people per square mile, in the Chicago time zone.

ZIP 54138 reports a modest median household income of $67,000 (14% below the Wisconsin average), while per-capita income is $47,468. 14.1% of residents live below the poverty line, and the unemployment rate reads 3.0%. The typical home here is valued at $234,200 (6% below the state average); renters pay a median of - monthly, and 96.2% of units are owner-occupied.

Educational attainment sits below the national norm: 22.7% of adults hold a bachelor's degree or higher, the median age is 57.3, and the average commute is -. Beyond these figures, 1 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Oconto County, letting you compare 54138 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54138

Top 5 sectors by establishment count in Lakewood, WI

Which industries have the most business establishments in ZIP 54138.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54138, Lakewood, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

821

Population

190.9

Area (sq mi)

4

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54138?

57.3

Median Age

50.2%

Male

49.8%

Female

1.1%

Foreign-Born

White 93.9%
African American 0.0%
Asian 0.4%
American Indian or Alaska Native 3.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.3%
Hispanic or Latino 0.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$67,000

Median Household Income

-14% vs state

$47,468

Per Capita Income

14.1%

Poverty Rate

3.0%

Unemployment Rate

How ZIP 54138 ranks nationally

Lakewood, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$67,000 42nd percentile higher than 42% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 71.1%
Bachelor's Degree or Higher 22.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,309

Total Housing Units

366

Occupied Units

943

Vacant Units

2.15

Avg Household Size

Occupancy Type

Owner 96.2%
Renter 3.8%

$234,200

Median Home Value

-6% vs state

1988

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 46 business establishments in ZIP 54138, employing approximately 258 people with a combined annual payroll of $9,260,000.

46

Businesses

258

Employees

$9.3M

Annual Payroll

6

Industry Sectors

Industry Establishments % of Total
Retail trade 10 21.7%
Accommodation and food services 9 19.6%
Construction 6 13.0%
Health care and social assistance 4 8.7%
Administrative and support and waste management and remediation services 3 6.5%
Arts, entertainment, and recreation 3 6.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54138 vs 54149 →

ZIP Code City Population Distance
54149 Mountain, WI 1,184 9.3 mi

More ZIP Codes in Oconto County

54153 standard
Oconto, WI
Pop: 7,252
54154 standard
Oconto Falls, WI
Pop: 5,548
54124 standard
Gillett, WI
Pop: 3,881
54171 standard
Sobieski, WI
Pop: 3,362
54139 standard
Lena, WI
Pop: 3,096
54174 standard
Suring, WI
Pop: 3,013

Related Areas

Oconto County Lakewood, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54138 in? ▼
ZIP code 54138 (Lakewood) is located in Oconto County, Wisconsin. Oconto County contains multiple ZIP codes, see the full list at /counties/oconto-wi.
What is the population of ZIP code 54138? ▼
ZIP code 54138 in Lakewood, WI has a population of 821 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54138? ▼
The median household income in ZIP 54138 is $67,000, which is 12% below the national average of $76,288.
What is the average home value in ZIP 54138? ▼
The median home value in ZIP 54138 is $234,200, which is 16% below the national average of $278,155.
What is the demographic makeup of ZIP 54138? ▼
The largest racial group in ZIP 54138 is White at 93.9%. Hispanic or Latino residents make up 0.3% of the population.
How many businesses are in ZIP code 54138? ▼
ZIP code 54138 has 46 business establishments employing approximately 258 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54138? ▼
The top industries by establishment count in ZIP 54138 are: Retail trade (10), Accommodation and food services (9), Construction (6). There are 6 industry sectors represented in total.
What is the education level in ZIP code 54138? ▼
In ZIP code 54138, 71.1% of residents aged 25+ have a high school diploma or higher, and 22.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 54138? ▼
In ZIP code 54138, approximately 96.2% of occupied housing units are owner-occupied and 3.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54138? ▼
The poverty rate in ZIP code 54138 is 14.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.