Oconto, WI · standard
ZIP Code 54153
Oconto County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 7,252
- 28/sq mi
- $70,684
- Median income
- $174,500
- Median home value
- 14.4%
- Bachelor's or higher
The verdict
Oconto pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 48th pct
- household income, US ZIPs
- 36th pct
- home value, US ZIPs
- 28
- people per sq mi
- 72%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54153 against every reporting US ZIP.
ZIP code 54153 is classified by USPS as a standard delivery area and covers roughly 261.8 square miles in Oconto, Oconto County, Wisconsin. The area is home to 7,252 residents, producing a population density of 28 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54153 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54153 sits at $70,684 (10% below the Wisconsin average), while per-capita income is $38,879. The poverty rate stands at 9.9% and the unemployment rate at 0.7%. On housing, the median home value is $174,500 (30% below the state average) with median rent at $800 per month, and 71.9% of occupied units are owner-occupied, a direct signal of whether 54153 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 14.4% of adults hold a bachelor's degree or higher, the median age is 46.3, and the average commute is 26 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Oconto County, so you can benchmark 54153 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54153
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54153.
- Health care and social assistance
Health care and social assistance
27 establishments
- Retail trade
Retail trade
23 establishments
- Accommodation and food services
Accommodation and food services
19 establishments
- Other services (except public administration)
Other services (except public administration)
18 establishments
- Manufacturing
Manufacturing
14 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54153, Oconto, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
7,252
Population
261.8
Area (sq mi)
28
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54153?
46.3
Median Age
54.0%
Male
46.0%
Female
0.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,684
Median Household Income
-10% vs state
$38,879
Per Capita Income
9.9%
Poverty Rate
0.7%
Unemployment Rate
25.8 min
Mean Commute Time
How ZIP 54153 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$70,684 48th percentile higher than 48% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,656
Total Housing Units
3,307
Occupied Units
349
Vacant Units
2.23
Avg Household Size
Occupancy Type
$174,500
Median Home Value
-30% vs state
$800
Median Rent
1966
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+11.6%
YoY Change (2024)
218
HPI Index (2000 = 100)
+118%
Total Change Since 2000
Home values in ZIP 54153 have increased 11.6% over the past year (2024). Since 2000, this ZIP has seen +118% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.7% | 129 |
| 2021 | +10.1% | 142 |
| 2022 | +17.2% | 166 |
| 2023 | +17.7% | 196 |
| 2024 | +11.6% | 218 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 161 business establishments in ZIP 54153, employing approximately 2,084 people with a combined annual payroll of $94,715,000.
161
Businesses
2,084
Employees
$94.7M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 27 | 16.8% |
| Retail trade | 23 | 14.3% |
| Accommodation and food services | 19 | 11.8% |
| Other services (except public administration) | 18 | 11.2% |
| Manufacturing | 14 | 8.7% |
| Construction | 13 | 8.1% |
| Finance and insurance | 11 | 6.8% |
| Administrative and support and waste management and remediation services | 9 | 5.6% |
| Professional, scientific, and technical services | 7 | 4.3% |
| Transportation and warehousing | 5 | 3.1% |
| Arts, entertainment, and recreation | 5 | 3.1% |
| Wholesale trade | 3 | 1.9% |
| Information | 3 | 1.9% |
| Real estate and rental and leasing | 3 | 1.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54153 vs 54101 →
ZIP 54153 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54153
Oconto (54153)
7,252 residents
- 54157
Peshtigo (54157)
5,986 residents
- 54101 2,751
Abrams (54101)
2,751 residents
- 54112 2,284
Coleman (54112)
2,284 residents
What this shows Among its immediate neighbors, ZIP 54153 ranks the most populous — useful context the national average alone can't give.
ZIP 54153 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54101
Abrams (54101)
$94,500 median income
- 54112
Coleman (54112)
$71,141 median income
- 54153
Oconto (54153)
$70,684 median income
- 54157
Peshtigo (54157)
$70,469 median income
What this shows By household income, ZIP 54153 ranks #3 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Oconto County
Related Areas
Frequently Asked Questions
What county is ZIP code 54153 in? ▼
What is the population of ZIP code 54153? ▼
What is the median household income in ZIP 54153? ▼
What is the average home value in ZIP 54153? ▼
What is the demographic makeup of ZIP 54153? ▼
How many businesses are in ZIP code 54153? ▼
What are the main industries in ZIP code 54153? ▼
How have home values changed in ZIP code 54153? ▼
What is the education level in ZIP code 54153? ▼
What is the average commute time in ZIP 54153? ▼
What percentage of residents own vs. rent in ZIP 54153? ▼
What is the poverty rate in ZIP code 54153? ▼
ZIP Code Research Guides
Official Data Resources for Oconto, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.