Oconto Falls, WI · standard
ZIP Code 54154
Oconto County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,548
- 26/sq mi Moderate-density area
- $59,767
- Median income Below-median income area
- $200,900
- Median home value Near-median home value
- 22.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Oconto Falls pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 29th pct
- household income, US ZIPs
- 44th pct
- home value, US ZIPs
- 26
- people per sq mi
- 75%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54154 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54154 (Oconto Falls, WI) rose +20.6% from 2023 to 2024. The all-transactions index moved from 214.4 in 2023 to 258.5 in 2024 (2000 = 100).
ZIP code 54154 is a mid-sized community (a standard USPS delivery area) in Oconto Falls, Oconto County, Wisconsin, home to 5,548 residents across 215.9 square miles, a density of 26 people per square mile, in the Chicago time zone.
ZIP 54154 reports a modest median household income of $59,767 (23% below the average Wisconsin ZIP), while per-capita income is $37,680. The poverty rate is 8.9%, with unemployment at 1.7%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $200,900 (19% below the average Wisconsin ZIP), and median rent is $692; owner occupancy is 75.0%.
Educational attainment sits below the national norm: 22.6% of adults hold a bachelor's degree or higher, the median age is 43.9, and the average commute is 29 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Oconto County, so 54154 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54154
Top 5 sectors by establishment count in Oconto Falls, WI
Which industries have the most business establishments in ZIP 54154.
- Health care and social assistance
Health care and social assistance
25 establishments
- Retail trade
Retail trade
17 establishments
- Construction
Construction
16 establishments
- Transportation and warehousing
Transportation and warehousing
12 establishments
- Accommodation and food services
Accommodation and food services
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54154, Oconto Falls, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,548
Population
215.9
Area (sq mi)
26
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54154?
43.9
Median Age
47.7%
Male
52.3%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,767
Median Household Income
-23% vs state ZIP avg
$37,680
Per Capita Income
8.9%
Poverty Rate
1.7%
Unemployment Rate
29.0 min
Mean Commute Time
How ZIP 54154 ranks among Wisconsin ZIPs
Oconto Falls, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$59,767 13th percentile higher than 13% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,745housing units
2,745
Total Housing Units
2,548
Occupied Units
197
Vacant Units
2.21
Avg Household Size
Occupancy Type
$200,900
Median Home Value
-19% vs state ZIP avg
$692
Median Rent
1975
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+20.6%
YoY Change (2024)
259
HPI Index (2000 = 100)
+159%
Total Change Since 2000
Home values in ZIP 54154 have increased 20.6% over the past year (2024). Since 2000, this ZIP has seen +159% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.1% | 145 |
| 2021 | +14.6% | 166 |
| 2022 | +14.1% | 190 |
| 2023 | +13.1% | 214 |
| 2024 | +20.6% | 259 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 131 business establishments in ZIP 54154, employing approximately 1,425 people with a combined annual payroll of $62,316,000.
131
Businesses
1,425
Employees
$62.3M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 25 | 19.1% |
| Retail trade | 17 | 13.0% |
| Construction | 16 | 12.2% |
| Transportation and warehousing | 12 | 9.2% |
| Accommodation and food services | 10 | 7.6% |
| Other services (except public administration) | 10 | 7.6% |
| Manufacturing | 7 | 5.3% |
| Finance and insurance | 7 | 5.3% |
| Professional, scientific, and technical services | 7 | 5.3% |
| Administrative and support and waste management and remediation services | 6 | 4.6% |
| Real estate and rental and leasing | 5 | 3.8% |
| Utilities | 3 | 2.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54154 vs 54127 →
ZIP 54154 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54154
Oconto Falls (54154)
5,548 residents
- 54139
Lena (54139)
3,096 residents
- 54101
Abrams (54101)
2,751 residents
- 54137 1,115
Krakow (54137)
1,115 residents
- 54127 76
Green Valley (54127)
76 residents
What this shows Among its immediate neighbors, ZIP 54154 ranks the most populous - useful context the national average alone can't give.
ZIP 54154 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54127
Green Valley (54127)
$113,750 median income
- 54101
Abrams (54101)
$94,500 median income
- 54137
Krakow (54137)
$85,714 median income
- 54139
Lena (54139)
$78,013 median income
- 54154
Oconto Falls (54154)
$59,767 median income
What this shows By household income, ZIP 54154 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54154, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (5,548 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Oconto County
Related Areas
Frequently Asked Questions
What county is ZIP code 54154 in?
ZIP code 54154 (Oconto Falls) is located in Oconto County, Wisconsin. Oconto County contains multiple ZIP codes, see the full list at /counties/oconto-wi.
What is the population of ZIP code 54154?
ZIP code 54154 in Oconto Falls, WI has a population of 5,548 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54154?
The median household income in ZIP 54154 is $59,767, which is 22% below the national average of $76,288.
What is the average home value in ZIP 54154?
The median home value in ZIP 54154 is $200,900, which is 28% below the national average of $278,155.
What is the demographic makeup of ZIP 54154?
The largest racial group in ZIP 54154 is White at 94.0%. Hispanic or Latino residents make up 1.3% of the population.
How many businesses are in ZIP code 54154?
ZIP code 54154 has 131 business establishments employing approximately 1,425 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54154?
The top industries by establishment count in ZIP 54154 are: Health care and social assistance (25), Retail trade (17), Construction (16). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 54154?
According to the FHFA House Price Index, home values in ZIP 54154 increased by 20.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 159%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54154?
In ZIP code 54154, 60.1% of residents aged 25+ have a high school diploma or higher, and 22.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54154?
The mean commute time for workers in ZIP code 54154 is 29.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54154?
In ZIP code 54154, approximately 75.0% of occupied housing units are owner-occupied and 25.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54154?
The poverty rate in ZIP code 54154 is 8.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54154's numbers, next.
- See how ZIP 54154 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Oconto Falls, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.