Shawano, WI · standard
ZIP Code 54166
Shawano County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 17,002
- 46/sq mi
- $62,791
- Median income
- $190,800
- Median home value
- 21.9%
- Bachelor's or higher
The verdict
Shawano pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 34th pct
- household income, US ZIPs
- 41th pct
- home value, US ZIPs
- 46
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54166 against every reporting US ZIP.
ZIP code 54166 is classified by USPS as a standard delivery area and covers roughly 366.4 square miles in Shawano, Shawano County, Wisconsin. The area is home to 17,002 residents, producing a population density of 46 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54166 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54166 sits at $62,791 (20% below the Wisconsin average), while per-capita income is $37,052. The poverty rate stands at 12.6% and the unemployment rate at 1.9%. On housing, the median home value is $190,800 (23% below the state average) with median rent at $838 per month, and 70.5% of occupied units are owner-occupied, a direct signal of whether 54166 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 21.9% of adults hold a bachelor's degree or higher, the median age is 45.7, and the average commute is 19 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Shawano County, so you can benchmark 54166 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54166
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54166.
- Retail trade
Retail trade
66 establishments
- Accommodation and food services
Accommodation and food services
58 establishments
- Health care and social assistance
Health care and social assistance
56 establishments
- Other services (except public administration)
Other services (except public administration)
52 establishments
- Construction
Construction
40 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54166, Shawano, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
17,002
Population
366.4
Area (sq mi)
46
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54166?
45.7
Median Age
50.4%
Male
49.6%
Female
1.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$62,791
Median Household Income
-20% vs state
$37,052
Per Capita Income
12.6%
Poverty Rate
1.9%
Unemployment Rate
18.5 min
Mean Commute Time
How ZIP 54166 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$62,791 34th percentile higher than 34% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
9,084
Total Housing Units
7,516
Occupied Units
1,568
Vacant Units
2.20
Avg Household Size
Occupancy Type
$190,800
Median Home Value
-23% vs state
$838
Median Rent
1976
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+11.7%
YoY Change (2024)
227
HPI Index (2000 = 100)
+127%
Total Change Since 2000
Home values in ZIP 54166 have increased 11.7% over the past year (2024). Since 2000, this ZIP has seen +127% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.6% | 136 |
| 2021 | +11.2% | 151 |
| 2022 | +15.6% | 175 |
| 2023 | +16.6% | 203 |
| 2024 | +11.7% | 227 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 454 business establishments in ZIP 54166, employing approximately 6,327 people with a combined annual payroll of $294,166,000.
454
Businesses
6,327
Employees
$294.2M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 66 | 14.5% |
| Accommodation and food services | 58 | 12.8% |
| Health care and social assistance | 56 | 12.3% |
| Other services (except public administration) | 52 | 11.4% |
| Construction | 40 | 8.8% |
| Manufacturing | 32 | 7.0% |
| Finance and insurance | 31 | 6.8% |
| Administrative and support and waste management and remediation services | 31 | 6.8% |
| Wholesale trade | 19 | 4.2% |
| Professional, scientific, and technical services | 13 | 2.9% |
| Real estate and rental and leasing | 12 | 2.6% |
| Transportation and warehousing | 10 | 2.2% |
| Information | 10 | 2.2% |
| Arts, entertainment, and recreation | 8 | 1.8% |
| Agriculture, forestry, fishing and hunting | 6 | 1.3% |
| Management of companies and enterprises | 4 | 0.9% |
| Educational services | 4 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54166 vs 54135 →
ZIP 54166 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54166
Shawano (54166)
17,002 residents
- 54929
Clintonville (54929)
8,746 residents
- 54135 3,096
Keshena (54135)
3,096 residents
- 54933 231
Embarrass (54933)
231 residents
What this shows Among its immediate neighbors, ZIP 54166 ranks the most populous — useful context the national average alone can't give.
ZIP 54166 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54135
Keshena (54135)
$65,652 median income
- 54929
Clintonville (54929)
$64,626 median income
- 54933
Embarrass (54933)
$63,125 median income
- 54166
Shawano (54166)
$62,791 median income
What this shows By household income, ZIP 54166 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Shawano County
Related Areas
Frequently Asked Questions
What county is ZIP code 54166 in? ▼
What is the population of ZIP code 54166? ▼
What is the median household income in ZIP 54166? ▼
What is the average home value in ZIP 54166? ▼
What is the demographic makeup of ZIP 54166? ▼
How many businesses are in ZIP code 54166? ▼
What are the main industries in ZIP code 54166? ▼
How have home values changed in ZIP code 54166? ▼
What is the education level in ZIP code 54166? ▼
What is the average commute time in ZIP 54166? ▼
What percentage of residents own vs. rent in ZIP 54166? ▼
What is the poverty rate in ZIP code 54166? ▼
ZIP Code Research Guides
Official Data Resources for Shawano, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.