Shawano, WI · standard

ZIP Code 54166

Shawano County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

17,002
46/sq mi
$62,791
Median income
$190,800
Median home value
21.9%
Bachelor's or higher

The verdict

Shawano pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

34th pct
household income, US ZIPs
41th pct
home value, US ZIPs
46
people per sq mi
71%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54166 against every reporting US ZIP.

ZIP code 54166 is classified by USPS as a standard delivery area and covers roughly 366.4 square miles in Shawano, Shawano County, Wisconsin. The area is home to 17,002 residents, producing a population density of 46 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54166 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54166 sits at $62,791 (20% below the Wisconsin average), while per-capita income is $37,052. The poverty rate stands at 12.6% and the unemployment rate at 1.9%. On housing, the median home value is $190,800 (23% below the state average) with median rent at $838 per month, and 70.5% of occupied units are owner-occupied, a direct signal of whether 54166 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.9% of adults hold a bachelor's degree or higher, the median age is 45.7, and the average commute is 19 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Shawano County, so you can benchmark 54166 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54166

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54166.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54166, Shawano, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

17,002

Population

366.4

Area (sq mi)

46

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54166?

45.7

Median Age

50.4%

Male

49.6%

Female

1.0%

Foreign-Born

White 84.0%
African American 0.8%
Asian 0.3%
American Indian or Alaska Native 5.7%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.7%
Hispanic or Latino 3.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$62,791

Median Household Income

-20% vs state

$37,052

Per Capita Income

12.6%

Poverty Rate

1.9%

Unemployment Rate

18.5 min

Mean Commute Time

How ZIP 54166 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$62,791 34th percentile higher than 34% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 65.3%
Bachelor's Degree or Higher 21.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,084

Total Housing Units

7,516

Occupied Units

1,568

Vacant Units

2.20

Avg Household Size

Occupancy Type

Owner 70.5%
Renter 29.5%

$190,800

Median Home Value

-23% vs state

$838

Median Rent

1976

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+11.7%

YoY Change (2024)

227

HPI Index (2000 = 100)

+127%

Total Change Since 2000

Home values in ZIP 54166 have increased 11.7% over the past year (2024). Since 2000, this ZIP has seen +127% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.6% 136
2021 +11.2% 151
2022 +15.6% 175
2023 +16.6% 203
2024 +11.7% 227

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 454 business establishments in ZIP 54166, employing approximately 6,327 people with a combined annual payroll of $294,166,000.

454

Businesses

6,327

Employees

$294.2M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 66 14.5%
Accommodation and food services 58 12.8%
Health care and social assistance 56 12.3%
Other services (except public administration) 52 11.4%
Construction 40 8.8%
Manufacturing 32 7.0%
Finance and insurance 31 6.8%
Administrative and support and waste management and remediation services 31 6.8%
Wholesale trade 19 4.2%
Professional, scientific, and technical services 13 2.9%
Real estate and rental and leasing 12 2.6%
Transportation and warehousing 10 2.2%
Information 10 2.2%
Arts, entertainment, and recreation 8 1.8%
Agriculture, forestry, fishing and hunting 6 1.3%
Management of companies and enterprises 4 0.9%
Educational services 4 0.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54166 vs 54135 →

ZIP 54166 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54166 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54166 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54166 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54135 Keshena, WI 3,096 10.2 mi
54933 Embarrass, WI 231 8.3 mi
54929 Clintonville, WI 8,746 11.0 mi

More ZIP Codes in Shawano County

Frequently Asked Questions

What county is ZIP code 54166 in?
ZIP code 54166 (Shawano) is located in Shawano County, Wisconsin. Shawano County contains multiple ZIP codes, see the full list at /counties/shawano-wi.
What is the population of ZIP code 54166?
ZIP code 54166 in Shawano, WI has a population of 17,002 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54166?
The median household income in ZIP 54166 is $62,791, which is 18% below the national average of $76,288.
What is the average home value in ZIP 54166?
The median home value in ZIP 54166 is $190,800, which is 31% below the national average of $278,155.
What is the demographic makeup of ZIP 54166?
The largest racial group in ZIP 54166 is White at 84.0%. Hispanic or Latino residents make up 3.0% of the population.
How many businesses are in ZIP code 54166?
ZIP code 54166 has 454 business establishments employing approximately 6,327 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54166?
The top industries by establishment count in ZIP 54166 are: Retail trade (66), Accommodation and food services (58), Health care and social assistance (56). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 54166?
According to the FHFA House Price Index, home values in ZIP 54166 increased by 11.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 127%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54166?
In ZIP code 54166, 65.3% of residents aged 25+ have a high school diploma or higher, and 21.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54166?
The mean commute time for workers in ZIP code 54166 is 18.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54166?
In ZIP code 54166, approximately 70.5% of occupied housing units are owner-occupied and 29.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54166?
The poverty rate in ZIP code 54166 is 12.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Shawano, WI

Verify and explore additional data for this area using these official government sources.