Baileys Harbor, WI · standard
ZIP Code 54202
Door County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,240
- 12/sq mi Low-density area
- $73,784
- Median income Near-median income area
- $432,200
- Median home value Above-median home value
- 48.4%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Baileys Harbor pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 47%
- household income, US ZIPs
- Top 18%
- home value, US ZIPs
- 12
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54202 against every reporting US ZIP.
ZIP code 54202 is a sparsely populated ZIP (a standard USPS delivery area) in Baileys Harbor, Door County, Wisconsin, home to just 1,240 residents across 107.8 square miles, a density of 12 people per square mile, in the Chicago time zone.
ZIP 54202 lands in the middle-income range, with a median household income of $73,784 (6% below the average Wisconsin ZIP), while per-capita income is $45,003. Both reported hardship measures are comparatively low in absolute terms: poverty is 7.0% and unemployment is 2.4%. Housing is both higher-cost and owner-heavy: median home value is $432,200 (74% above the average Wisconsin ZIP), while 81.2% of occupied homes are owner-occupied and median rent is $1,293.
A solid share of residents have a four-year degree: 48.4% of adults hold a bachelor's degree or higher, the median age is 55.7, and the average commute is 16 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Door County, so 54202 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54202
Top 5 sectors by establishment count in Baileys Harbor, WI
Which industries have the most business establishments in ZIP 54202.
- Accommodation and food services
Accommodation and food services
24 establishments
- Construction
Construction
12 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
10 establishments
- Retail trade 7
Retail trade
7 establishments
- Manufacturing 5
Manufacturing
5 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54202, Baileys Harbor, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,240
Population
107.8
Area (sq mi)
12
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54202?
55.7
Median Age
49.9%
Male
50.1%
Female
1.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$73,784
Median Household Income
-6% vs state ZIP avg
$45,003
Per Capita Income
7.0%
Poverty Rate
2.4%
Unemployment Rate
15.6 min
Mean Commute Time
How ZIP 54202 ranks among Wisconsin ZIPs
Baileys Harbor, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$73,784 46th percentile higher than 46% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,863housing units
1,863
Total Housing Units
916
Occupied Units
947
Vacant Units
1.87
Avg Household Size
Occupancy Type
$432,200
Median Home Value
+74% vs state ZIP avg
$1,293
Median Rent
1989
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+35.3%
YoY Change (2022)
183
HPI Index (2000 = 100)
+83%
Total Change Since 2000
Home values in ZIP 54202 have increased 35.3% over the past year (2022). Since 2000, this ZIP has seen +83% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2018 | -2.2% | 115 |
| 2019 | +8.5% | 125 |
| 2020 | +3.3% | 129 |
| 2021 | +5.2% | 135 |
| 2022 | +35.3% | 183 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 80 business establishments in ZIP 54202, employing approximately 389 people with a combined annual payroll of $20,289,000.
80
Businesses
389
Employees
$20.3M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 24 | 30.0% |
| Construction | 12 | 15.0% |
| Administrative and support and waste management and remediation services | 10 | 12.5% |
| Retail trade | 7 | 8.8% |
| Manufacturing | 5 | 6.3% |
| Arts, entertainment, and recreation | 5 | 6.3% |
| Other services (except public administration) | 5 | 6.3% |
| Professional, scientific, and technical services | 4 | 5.0% |
| Information | 3 | 3.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54202 vs 54211 →
ZIP 54202 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54234
Sister Bay (54234)
1,614 residents
- 54202
Baileys Harbor (54202)
1,240 residents
- 54209
Egg Harbor (54209)
1,195 residents
- 54212
Fish Creek (54212)
997 residents
- 54211 277
Ephraim (54211)
277 residents
What this shows Among its immediate neighbors, ZIP 54202 ranks #2 by population - useful context the national average alone can't give.
ZIP 54202 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54212
Fish Creek (54212)
$104,531 median income
- 54211
Ephraim (54211)
$100,938 median income
- 54209
Egg Harbor (54209)
$77,188 median income
- 54234
Sister Bay (54234)
$74,583 median income
- 54202
Baileys Harbor (54202)
$73,784 median income
What this shows By household income, ZIP 54202 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54202, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,240 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Door County
Related Areas
Frequently Asked Questions
What county is ZIP code 54202 in?
ZIP code 54202 (Baileys Harbor) is located in Door County, Wisconsin. Door County contains multiple ZIP codes, see the full list at /counties/door-wi.
What is the population of ZIP code 54202?
ZIP code 54202 in Baileys Harbor, WI has a population of 1,240 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54202?
The median household income in ZIP 54202 is $73,784, which is 3% below the national average of $76,288.
What is the average home value in ZIP 54202?
The median home value in ZIP 54202 is $432,200, which is 55% above the national average of $278,155.
What is the demographic makeup of ZIP 54202?
The largest racial group in ZIP 54202 is White at 95.1%. Hispanic or Latino residents make up 2.4% of the population.
How many businesses are in ZIP code 54202?
ZIP code 54202 has 80 business establishments employing approximately 389 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54202?
The top industries by establishment count in ZIP 54202 are: Accommodation and food services (24), Construction (12), Administrative and support and waste management and remediation services (10). There are 9 industry sectors represented in total.
How have home values changed in ZIP code 54202?
According to the FHFA House Price Index, home values in ZIP 54202 increased by 35.3% in 2022. Since 2000, home values in this ZIP have appreciated by approximately 83%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54202?
In ZIP code 54202, 73.0% of residents aged 25+ have a high school diploma or higher, and 48.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54202?
The mean commute time for workers in ZIP code 54202 is 15.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54202?
In ZIP code 54202, approximately 81.2% of occupied housing units are owner-occupied and 18.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54202?
The poverty rate in ZIP code 54202 is 7.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54202's numbers, next.
- See how ZIP 54202 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Baileys Harbor, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.