Sturgeon Bay, WI · standard
ZIP Code 54235
Door County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 17,203
- 35/sq mi
- $70,212
- Median income
- $297,300
- Median home value
- 31.4%
- Bachelor's or higher
The verdict
Sturgeon Bay pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 47th pct
- household income, US ZIPs
- Top 34%
- home value, US ZIPs
- 35
- people per sq mi
- 74%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54235 against every reporting US ZIP.
ZIP code 54235 is classified by USPS as a standard delivery area and covers roughly 497.2 square miles in Sturgeon Bay, Door County, Wisconsin. The area is home to 17,203 residents, producing a population density of 35 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54235 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54235 sits at $70,212 (10% below the Wisconsin average), while per-capita income is $50,750. The poverty rate stands at 7.7% and the unemployment rate at 2.6%. On housing, the median home value is $297,300 (19% above the state average) with median rent at $1,086 per month, and 73.5% of occupied units are owner-occupied, a direct signal of whether 54235 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 31.4% of adults hold a bachelor's degree or higher, the median age is 52.4, and the average commute is 15 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Door County, so you can benchmark 54235 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54235
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54235.
- Retail trade
Retail trade
114 establishments
- Accommodation and food services
Accommodation and food services
84 establishments
- Other services (except public administration)
Other services (except public administration)
71 establishments
- Construction
Construction
56 establishments
- Health care and social assistance
Health care and social assistance
54 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54235, Sturgeon Bay, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
17,203
Population
497.2
Area (sq mi)
35
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54235?
52.4
Median Age
49.9%
Male
50.1%
Female
3.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,212
Median Household Income
-10% vs state
$50,750
Per Capita Income
7.7%
Poverty Rate
2.6%
Unemployment Rate
15.3 min
Mean Commute Time
How ZIP 54235 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$70,212 47th percentile higher than 47% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
12,089
Total Housing Units
8,940
Occupied Units
3,149
Vacant Units
1.97
Avg Household Size
Occupancy Type
$297,300
Median Home Value
+19% vs state
$1,086
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+11.2%
YoY Change (2024)
248
HPI Index (2000 = 100)
+148%
Total Change Since 2000
Home values in ZIP 54235 have increased 11.2% over the past year (2024). Since 2000, this ZIP has seen +148% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.8% | 145 |
| 2021 | +11.7% | 162 |
| 2022 | +22.1% | 197 |
| 2023 | +13.1% | 223 |
| 2024 | +11.2% | 248 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 621 business establishments in ZIP 54235, employing approximately 7,320 people with a combined annual payroll of $352,315,000.
621
Businesses
7,320
Employees
$352.3M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 114 | 18.4% |
| Accommodation and food services | 84 | 13.5% |
| Other services (except public administration) | 71 | 11.4% |
| Construction | 56 | 9.0% |
| Health care and social assistance | 54 | 8.7% |
| Administrative and support and waste management and remediation services | 50 | 8.1% |
| Professional, scientific, and technical services | 41 | 6.6% |
| Finance and insurance | 29 | 4.7% |
| Manufacturing | 28 | 4.5% |
| Wholesale trade | 22 | 3.5% |
| Arts, entertainment, and recreation | 20 | 3.2% |
| Real estate and rental and leasing | 18 | 2.9% |
| Transportation and warehousing | 13 | 2.1% |
| Information | 11 | 1.8% |
| Educational services | 4 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54235 vs 54213 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 54213 | Forestville, WI | 1,276 | 12.0 mi |
More ZIP Codes in Door County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Sturgeon Bay, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.