Auburndale, WI · standard
ZIP Code 54412
Wood County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,181
- 12/sq mi
- $83,576
- Median income
- $217,100
- Median home value
- 14.2%
- Bachelor's or higher
The verdict
Auburndale pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 34%
- household income, US ZIPs
- 48th pct
- home value, US ZIPs
- 12
- people per sq mi
- 88%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54412 against every reporting US ZIP.
ZIP code 54412 is classified by USPS as a standard delivery area and covers roughly 188.0 square miles in Auburndale, Wood County, Wisconsin. The area is home to 2,181 residents, producing a population density of 12 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54412 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54412 sits at $83,576 (7% above the Wisconsin average), while per-capita income is $39,275. The poverty rate stands at 7.8% and the unemployment rate at 3.3%. On housing, the median home value is $217,100 (13% below the state average) with median rent at $680 per month, and 87.8% of occupied units are owner-occupied, a direct signal of whether 54412 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 14.2% of adults hold a bachelor's degree or higher, the median age is 48.2, and the average commute is 22 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Wood County, so you can benchmark 54412 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54412
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54412.
- Construction
Construction
9 establishments
- Manufacturing
Manufacturing
7 establishments
- Transportation and warehousing
Transportation and warehousing
7 establishments
- Other services (except public administration)
Other services (except public administration)
6 establishments
- Wholesale trade
Wholesale trade
5 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54412, Auburndale, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
2,181
Population
188.0
Area (sq mi)
12
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54412?
48.2
Median Age
52.7%
Male
47.3%
Female
3.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$83,576
Median Household Income
+7% vs state
$39,275
Per Capita Income
7.8%
Poverty Rate
3.3%
Unemployment Rate
21.6 min
Mean Commute Time
How ZIP 54412 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$83,576 Top 34% higher than 66% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
892
Total Housing Units
792
Occupied Units
100
Vacant Units
2.67
Avg Household Size
Occupancy Type
$217,100
Median Home Value
-13% vs state
$680
Median Rent
1974
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 49 business establishments in ZIP 54412, employing approximately 462 people with a combined annual payroll of $22,282,000.
49
Businesses
462
Employees
$22.3M
Annual Payroll
8
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 9 | 18.4% |
| Manufacturing | 7 | 14.3% |
| Transportation and warehousing | 7 | 14.3% |
| Other services (except public administration) | 6 | 12.2% |
| Wholesale trade | 5 | 10.2% |
| Retail trade | 4 | 8.2% |
| Health care and social assistance | 4 | 8.2% |
| Finance and insurance | 3 | 6.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54412 vs 54441 →
ZIP 54412 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54484
Stratford (54484)
4,984 residents
- 54410
Arpin (54410)
2,392 residents
- 54412
Auburndale (54412)
2,181 residents
- 54454 1,279
Milladore (54454)
1,279 residents
- 54441 828
Hewitt (54441)
828 residents
What this shows Among its immediate neighbors, ZIP 54412 ranks #3 by population — useful context the national average alone can't give.
ZIP 54412 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54441
Hewitt (54441)
$92,031 median income
- 54410
Arpin (54410)
$84,135 median income
- 54412
Auburndale (54412)
$83,576 median income
- 54454
Milladore (54454)
$82,589 median income
- 54484
Stratford (54484)
$72,047 median income
What this shows By household income, ZIP 54412 ranks #3 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Wood County
Related Areas
Frequently Asked Questions
What county is ZIP code 54412 in? ▼
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What is the median household income in ZIP 54412? ▼
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What is the demographic makeup of ZIP 54412? ▼
How many businesses are in ZIP code 54412? ▼
What are the main industries in ZIP code 54412? ▼
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What percentage of residents own vs. rent in ZIP 54412? ▼
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ZIP Code Research Guides
Official Data Resources for Auburndale, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.