Marshfield, WI · standard
ZIP Code 54449
Wood County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 26,418
- 60/sq mi Moderate-density area
- $67,551
- Median income Near-median income area
- $211,600
- Median home value Near-median home value
- 26.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Marshfield pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 43rd pct
- household income, US ZIPs
- 47th pct
- home value, US ZIPs
- 60
- people per sq mi
- 67%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54449 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54449 (Marshfield, WI) rose +6.1% from 2023 to 2024. The all-transactions index moved from 204.1 in 2023 to 216.5 in 2024 (2000 = 100).
ZIP code 54449 is a densely settled ZIP (a standard USPS delivery area) in Marshfield, Wood County, Wisconsin, with 26,418 residents across 441.8 square miles, a density of 60 people per square mile, in the Chicago time zone.
ZIP 54449 reports a modest median household income of $67,551 (14% below the average Wisconsin ZIP), while per-capita income is $43,038. The poverty rate is 9.4%, with unemployment at 2.7%; those measures add context to the income figure. Median home value is $211,600 (15% below the average Wisconsin ZIP) and median rent is $849; 67.2% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 26.9% of adults hold a bachelor's degree or higher, the median age is 43.7, and the average commute is 16 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Wood County, so 54449 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54449
Top 5 sectors by establishment count in Marshfield, WI
Which industries have the most business establishments in ZIP 54449.
- Health care and social assistance
Health care and social assistance
130 establishments
- Retail trade
Retail trade
110 establishments
- Other services (except public administration)
Other services (except public administration)
76 establishments
- Accommodation and food services
Accommodation and food services
75 establishments
- Construction
Construction
60 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54449, Marshfield, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
26,418
Population
441.8
Area (sq mi)
60
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54449?
43.7
Median Age
49.0%
Male
51.0%
Female
2.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$67,551
Median Household Income
-14% vs state ZIP avg
$43,038
Per Capita Income
9.4%
Poverty Rate
2.7%
Unemployment Rate
15.9 min
Mean Commute Time
How ZIP 54449 ranks among Wisconsin ZIPs
Marshfield, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$67,551 30th percentile higher than 30% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
12,565housing units
12,565
Total Housing Units
11,816
Occupied Units
749
Vacant Units
2.18
Avg Household Size
Occupancy Type
$211,600
Median Home Value
-15% vs state ZIP avg
$849
Median Rent
1975
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.1%
YoY Change (2024)
217
HPI Index (2000 = 100)
+117%
Total Change Since 2000
Home values in ZIP 54449 have increased 6.1% over the past year (2024). Since 2000, this ZIP has seen +117% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.0% | 154 |
| 2021 | +8.6% | 168 |
| 2022 | +12.1% | 188 |
| 2023 | +8.5% | 204 |
| 2024 | +6.1% | 217 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 738 business establishments in ZIP 54449, employing approximately 21,566 people with a combined annual payroll of $1,334,222,000.
738
Businesses
21,566
Employees
$1.3B
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 130 | 17.6% |
| Retail trade | 110 | 14.9% |
| Other services (except public administration) | 76 | 10.3% |
| Accommodation and food services | 75 | 10.2% |
| Construction | 60 | 8.1% |
| Manufacturing | 58 | 7.9% |
| Finance and insurance | 52 | 7.0% |
| Professional, scientific, and technical services | 36 | 4.9% |
| Transportation and warehousing | 30 | 4.1% |
| Wholesale trade | 29 | 3.9% |
| Administrative and support and waste management and remediation services | 29 | 3.9% |
| Real estate and rental and leasing | 19 | 2.6% |
| Information | 13 | 1.8% |
| Arts, entertainment, and recreation | 10 | 1.4% |
| Educational services | 6 | 0.8% |
| Management of companies and enterprises | 3 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54449 vs 54441 →
ZIP 54449 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54449
Marshfield (54449)
26,418 residents
- 54479 4,119
Spencer (54479)
4,119 residents
- 54441 828
Hewitt (54441)
828 residents
What this shows Among its immediate neighbors, ZIP 54449 ranks the most populous - useful context the national average alone can't give.
ZIP 54449 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54441
Hewitt (54441)
$92,031 median income
- 54479
Spencer (54479)
$77,371 median income
- 54449
Marshfield (54449)
$67,551 median income
What this shows By household income, ZIP 54449 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54449, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (26,418 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Wood County
Related Areas
Frequently Asked Questions
What county is ZIP code 54449 in?
ZIP code 54449 (Marshfield) is located in Wood County, Wisconsin. Wood County contains multiple ZIP codes, see the full list at /counties/wood-wi.
What is the population of ZIP code 54449?
ZIP code 54449 in Marshfield, WI has a population of 26,418 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54449?
The median household income in ZIP 54449 is $67,551, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54449?
The median home value in ZIP 54449 is $211,600, which is 24% below the national average of $278,155.
What is the demographic makeup of ZIP 54449?
The largest racial group in ZIP 54449 is White at 90.7%. Hispanic or Latino residents make up 3.0% of the population.
How many businesses are in ZIP code 54449?
ZIP code 54449 has 738 business establishments employing approximately 21,566 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54449?
The top industries by establishment count in ZIP 54449 are: Health care and social assistance (130), Retail trade (110), Other services (except public administration) (76). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54449?
According to the FHFA House Price Index, home values in ZIP 54449 increased by 6.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 117%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54449?
In ZIP code 54449, 62.0% of residents aged 25+ have a high school diploma or higher, and 26.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54449?
The mean commute time for workers in ZIP code 54449 is 15.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54449?
In ZIP code 54449, approximately 67.2% of occupied housing units are owner-occupied and 32.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54449?
The poverty rate in ZIP code 54449 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54449's numbers, next.
- See how ZIP 54449 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Marshfield, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.