PlainZIP

Marshfield, WI · standard

ZIP Code 54449

Wood County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

26,418
60/sq mi
$67,551
Median income
$211,600
Median home value
26.9%
Bachelor's or higher

The verdict

Marshfield pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

43th pct
household income, US ZIPs
47th pct
home value, US ZIPs
60
people per sq mi
67%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54449 against every reporting US ZIP.

ZIP code 54449 is classified by USPS as a standard delivery area and covers roughly 441.8 square miles in Marshfield, Wood County, Wisconsin. The area is home to 26,418 residents, producing a population density of 60 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54449 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54449 sits at $67,551 (14% below the Wisconsin average), while per-capita income is $43,038. The poverty rate stands at 9.4% and the unemployment rate at 2.7%. On housing, the median home value is $211,600 (15% below the state average) with median rent at $849 per month, and 67.2% of occupied units are owner-occupied, a direct signal of whether 54449 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 26.9% of adults hold a bachelor's degree or higher, the median age is 43.7, and the average commute is 16 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Wood County, so you can benchmark 54449 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54449

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54449.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54449, Marshfield, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

26,418

Population

441.8

Area (sq mi)

60

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54449?

43.7

Median Age

49.0%

Male

51.0%

Female

2.7%

Foreign-Born

White 90.7%
African American 1.3%
Asian 2.0%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.8%
Hispanic or Latino 3.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$67,551

Median Household Income

-14% vs state

$43,038

Per Capita Income

9.4%

Poverty Rate

2.7%

Unemployment Rate

15.9 min

Mean Commute Time

How ZIP 54449 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$67,551 43rd percentile higher than 43% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 62.0%
Bachelor's Degree or Higher 26.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

12,565

Total Housing Units

11,816

Occupied Units

749

Vacant Units

2.18

Avg Household Size

Occupancy Type

Owner 67.2%
Renter 32.8%

$211,600

Median Home Value

-15% vs state

$849

Median Rent

1975

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.1%

YoY Change (2024)

217

HPI Index (2000 = 100)

+117%

Total Change Since 2000

Home values in ZIP 54449 have increased 6.1% over the past year (2024). Since 2000, this ZIP has seen +117% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.0% 154
2021 +8.6% 168
2022 +12.1% 188
2023 +8.5% 204
2024 +6.1% 217

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 738 business establishments in ZIP 54449, employing approximately 21,566 people with a combined annual payroll of $1,334,222,000.

738

Businesses

21,566

Employees

$1.3B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 130 17.6%
Retail trade 110 14.9%
Other services (except public administration) 76 10.3%
Accommodation and food services 75 10.2%
Construction 60 8.1%
Manufacturing 58 7.9%
Finance and insurance 52 7.0%
Professional, scientific, and technical services 36 4.9%
Transportation and warehousing 30 4.1%
Wholesale trade 29 3.9%
Administrative and support and waste management and remediation services 29 3.9%
Real estate and rental and leasing 19 2.6%
Information 13 1.8%
Arts, entertainment, and recreation 10 1.4%
Educational services 6 0.8%
Management of companies and enterprises 3 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54449 vs 54441 →

ZIP 54449 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54449 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54449 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54449 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54441 Hewitt, WI 828 4.7 mi
54479 Spencer, WI 4,119 10.2 mi

More ZIP Codes in Wood County

54494 standard
Wisconsin Rapids, WI
Pop: 27,126
54457 standard
Nekoosa, WI
Pop: 8,539
54495 standard
Wisconsin Rapids, WI
Pop: 7,637
54466 standard
Pittsville, WI
Pop: 2,815
54410 standard
Arpin, WI
Pop: 2,392
54412 standard
Auburndale, WI
Pop: 2,181

Related Areas

Wood County Marshfield, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54449 in? ▼
ZIP code 54449 (Marshfield) is located in Wood County, Wisconsin. Wood County contains multiple ZIP codes, see the full list at /counties/wood-wi.
What is the population of ZIP code 54449? ▼
ZIP code 54449 in Marshfield, WI has a population of 26,418 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54449? ▼
The median household income in ZIP 54449 is $67,551, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54449? ▼
The median home value in ZIP 54449 is $211,600, which is 24% below the national average of $278,155.
What is the demographic makeup of ZIP 54449? ▼
The largest racial group in ZIP 54449 is White at 90.7%. Hispanic or Latino residents make up 3.0% of the population.
How many businesses are in ZIP code 54449? ▼
ZIP code 54449 has 738 business establishments employing approximately 21,566 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54449? ▼
The top industries by establishment count in ZIP 54449 are: Health care and social assistance (130), Retail trade (110), Other services (except public administration) (76). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54449? ▼
According to the FHFA House Price Index, home values in ZIP 54449 increased by 6.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 117%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54449? ▼
In ZIP code 54449, 62.0% of residents aged 25+ have a high school diploma or higher, and 26.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54449? ▼
The mean commute time for workers in ZIP code 54449 is 15.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54449? ▼
In ZIP code 54449, approximately 67.2% of occupied housing units are owner-occupied and 32.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54449? ▼
The poverty rate in ZIP code 54449 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Marshfield, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.