Medford, WI · standard

ZIP Code 54451

Taylor County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

11,755
13/sq mi
$71,349
Median income
$213,700
Median home value
19.7%
Bachelor's or higher

The verdict

Medford pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

49th pct
household income, US ZIPs
47th pct
home value, US ZIPs
13
people per sq mi
76%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54451 against every reporting US ZIP.

ZIP code 54451 is classified by USPS as a standard delivery area and covers roughly 897.3 square miles in Medford, Taylor County, Wisconsin. The area is home to 11,755 residents, producing a population density of 13 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54451 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54451 sits at $71,349 (9% below the Wisconsin average), while per-capita income is $37,698. The poverty rate stands at 8.6% and the unemployment rate at 2.3%. On housing, the median home value is $213,700 (14% below the state average) with median rent at $850 per month, and 75.6% of occupied units are owner-occupied, a direct signal of whether 54451 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 19.7% of adults hold a bachelor's degree or higher, the median age is 46.4, and the average commute is 19 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 5 additional ZIPs sharing Taylor County, so you can benchmark 54451 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54451

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54451.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54451, Medford, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

11,755

Population

897.3

Area (sq mi)

13

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54451?

46.4

Median Age

50.1%

Male

49.9%

Female

1.7%

Foreign-Born

White 95.1%
African American 0.5%
Asian 0.3%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.9%
Hispanic or Latino 2.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$71,349

Median Household Income

-9% vs state

$37,698

Per Capita Income

8.6%

Poverty Rate

2.3%

Unemployment Rate

18.6 min

Mean Commute Time

How ZIP 54451 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$71,349 49th percentile higher than 49% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.0%
Bachelor's Degree or Higher 19.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

5,277

Total Housing Units

4,680

Occupied Units

597

Vacant Units

2.37

Avg Household Size

Occupancy Type

Owner 75.6%
Renter 24.4%

$213,700

Median Home Value

-14% vs state

$850

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.1%

YoY Change (2024)

189

HPI Index (2000 = 100)

+89%

Total Change Since 2000

Home values in ZIP 54451 have increased 4.1% over the past year (2024). Since 2000, this ZIP has seen +89% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.5% 139
2021 +7.6% 150
2022 +24.4% 186
2023 -2.8% 181
2024 +4.1% 189

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 350 business establishments in ZIP 54451, employing approximately 5,989 people with a combined annual payroll of $315,948,000.

350

Businesses

5,989

Employees

$315.9M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 46 13.1%
Other services (except public administration) 38 10.9%
Transportation and warehousing 37 10.6%
Health care and social assistance 35 10.0%
Accommodation and food services 33 9.4%
Manufacturing 32 9.1%
Construction 29 8.3%
Finance and insurance 25 7.1%
Professional, scientific, and technical services 18 5.1%
Real estate and rental and leasing 13 3.7%
Administrative and support and waste management and remediation services 12 3.4%
Agriculture, forestry, fishing and hunting 10 2.9%
Wholesale trade 7 2.0%
Information 6 1.7%
Arts, entertainment, and recreation 6 1.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54451 vs 54490 →

ZIP 54451 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54451 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54451 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54451 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54490 Westboro, WI 893 9.9 mi
54480 Stetsonville, WI 1,332 11.3 mi

More ZIP Codes in Taylor County

Frequently Asked Questions

What county is ZIP code 54451 in?
ZIP code 54451 (Medford) is located in Taylor County, Wisconsin. Taylor County contains multiple ZIP codes, see the full list at /counties/taylor-wi.
What is the population of ZIP code 54451?
ZIP code 54451 in Medford, WI has a population of 11,755 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54451?
The median household income in ZIP 54451 is $71,349, which is 6% below the national average of $76,288.
What is the average home value in ZIP 54451?
The median home value in ZIP 54451 is $213,700, which is 23% below the national average of $278,155.
What is the demographic makeup of ZIP 54451?
The largest racial group in ZIP 54451 is White at 95.1%. Hispanic or Latino residents make up 2.3% of the population.
How many businesses are in ZIP code 54451?
ZIP code 54451 has 350 business establishments employing approximately 5,989 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54451?
The top industries by establishment count in ZIP 54451 are: Retail trade (46), Other services (except public administration) (38), Transportation and warehousing (37). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 54451?
According to the FHFA House Price Index, home values in ZIP 54451 increased by 4.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 89%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54451?
In ZIP code 54451, 64.0% of residents aged 25+ have a high school diploma or higher, and 19.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54451?
The mean commute time for workers in ZIP code 54451 is 18.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54451?
In ZIP code 54451, approximately 75.6% of occupied housing units are owner-occupied and 24.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54451?
The poverty rate in ZIP code 54451 is 8.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Medford, WI

Verify and explore additional data for this area using these official government sources.