Westboro, WI · standard
ZIP Code 54490
Taylor County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 893
- 3/sq mi Low-density area
- $67,981
- Median income Near-median income area
- $190,600
- Median home value Near-median home value
- 17.2%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Westboro pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 43rd pct
- household income, US ZIPs
- 41st pct
- home value, US ZIPs
- 3
- people per sq mi
- 88%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54490 against every reporting US ZIP.
ZIP code 54490 is a sparsely populated ZIP (a standard USPS delivery area) in Westboro, Taylor County, Wisconsin, home to just 893 residents across 288.1 square miles, a density of 3 people per square mile, in the Chicago time zone.
ZIP 54490 reports a modest median household income of $67,981 (13% below the average Wisconsin ZIP), while per-capita income is $29,962. The poverty rate is 15.5%, with unemployment at 7.3%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $190,600 (23% below the average Wisconsin ZIP), and median rent is $588; owner occupancy is 88.3%.
Educational attainment sits below the national norm: 17.2% of adults hold a bachelor's degree or higher, the median age is 46.2, and the average commute is 24 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 5 more in Taylor County, so 54490 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54490, Westboro, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
893
Population
288.1
Area (sq mi)
3
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54490?
46.2
Median Age
48.8%
Male
51.2%
Female
0.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$67,981
Median Household Income
-13% vs state ZIP avg
$29,962
Per Capita Income
15.5%
Poverty Rate
7.3%
Unemployment Rate
24.0 min
Mean Commute Time
How ZIP 54490 ranks among Wisconsin ZIPs
Westboro, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$67,981 31st percentile higher than 31% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
645housing units
645
Total Housing Units
401
Occupied Units
244
Vacant Units
2.71
Avg Household Size
Occupancy Type
$190,600
Median Home Value
-23% vs state ZIP avg
$588
Median Rent
1983
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 16 business establishments in ZIP 54490, employing approximately 90 people with a combined annual payroll of $3,547,000.
16
Businesses
90
Employees
$3.5M
Annual Payroll
2
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Agriculture, forestry, fishing and hunting | 4 | 25.0% |
| Accommodation and food services | 3 | 18.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54490 vs 54451 →
ZIP 54490 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54451
Medford (54451)
11,755 residents
- 54459 1,148
Ogema (54459)
1,148 residents
- 54490 893
Westboro (54490)
893 residents
What this shows Among its immediate neighbors, ZIP 54490 ranks #3 by population - useful context the national average alone can't give.
ZIP 54490 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54451
Medford (54451)
$71,349 median income
- 54490
Westboro (54490)
$67,981 median income
- 54459
Ogema (54459)
$66,250 median income
What this shows By household income, ZIP 54490 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54490, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Taylor County
Related Areas
Frequently Asked Questions
What county is ZIP code 54490 in?
ZIP code 54490 (Westboro) is located in Taylor County, Wisconsin. Taylor County contains multiple ZIP codes, see the full list at /counties/taylor-wi.
What is the population of ZIP code 54490?
ZIP code 54490 in Westboro, WI has a population of 893 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54490?
The median household income in ZIP 54490 is $67,981, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54490?
The median home value in ZIP 54490 is $190,600, which is 31% below the national average of $278,155.
What is the demographic makeup of ZIP 54490?
The largest racial group in ZIP 54490 is White at 88.5%. Hispanic or Latino residents make up 5.5% of the population.
How many businesses are in ZIP code 54490?
ZIP code 54490 has 16 business establishments employing approximately 90 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 54490?
In ZIP code 54490, 60.8% of residents aged 25+ have a high school diploma or higher, and 17.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54490?
The mean commute time for workers in ZIP code 54490 is 24.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54490?
In ZIP code 54490, approximately 88.3% of occupied housing units are owner-occupied and 11.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54490?
The poverty rate in ZIP code 54490 is 15.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54490's numbers, next.
- See how ZIP 54490 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Westboro, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.