Laona, WI · standard
ZIP Code 54541
Forest County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,552
- 5/sq mi Low-density area
- $63,438
- Median income Near-median income area
- $193,800
- Median home value Near-median home value
- 18.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Laona pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 36th pct
- household income, US ZIPs
- 42nd pct
- home value, US ZIPs
- 5
- people per sq mi
- 87%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54541 against every reporting US ZIP.
ZIP code 54541 covers 344.9 square miles in Laona, Forest County, Wisconsin (a standard USPS delivery area), with a modest 1,552 residents on file, a density of 5 people per square mile, in the Chicago time zone.
ZIP 54541 reports a modest median household income of $63,438 (19% below the average Wisconsin ZIP), while per-capita income is $30,693. The poverty rate is 23.5%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $193,800 (22% below the average Wisconsin ZIP), and median rent is $579; owner occupancy is 86.6%.
Educational attainment sits below the national norm: 18.2% of adults hold a bachelor's degree or higher, the median age is 48, and the average commute is 24 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 4 more in Forest County, so 54541 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54541
Top 5 sectors by establishment count in Laona, WI
Which industries have the most business establishments in ZIP 54541.
- Retail trade
Retail trade
6 establishments
- Transportation and warehousing
Transportation and warehousing
6 establishments
- Agriculture, forestry, fishing and hunting
Agriculture, forestry, fishing and hunting
5 establishments
- Other services (except public administration)
Other services (except public administration)
5 establishments
- Manufacturing
Manufacturing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54541, Laona, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,552
Population
344.9
Area (sq mi)
5
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54541?
48.0
Median Age
52.0%
Male
48.0%
Female
0.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$63,438
Median Household Income
-19% vs state ZIP avg
$30,693
Per Capita Income
23.5%
Poverty Rate
1.5%
Unemployment Rate
24.2 min
Mean Commute Time
How ZIP 54541 ranks among Wisconsin ZIPs
Laona, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$63,438 21st percentile higher than 21% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
794housing units
794
Total Housing Units
544
Occupied Units
250
Vacant Units
2.70
Avg Household Size
Occupancy Type
$193,800
Median Home Value
-22% vs state ZIP avg
$579
Median Rent
1977
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 38 business establishments in ZIP 54541, employing approximately 324 people with a combined annual payroll of $12,841,000.
38
Businesses
324
Employees
$12.8M
Annual Payroll
8
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 6 | 15.8% |
| Transportation and warehousing | 6 | 15.8% |
| Agriculture, forestry, fishing and hunting | 5 | 13.2% |
| Other services (except public administration) | 5 | 13.2% |
| Manufacturing | 3 | 7.9% |
| Health care and social assistance | 3 | 7.9% |
| Arts, entertainment, and recreation | 3 | 7.9% |
| Accommodation and food services | 3 | 7.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54541 vs 54566 →
ZIP 54541 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54541
Laona (54541)
1,552 residents
- 54566
Wabeno (54566)
1,496 residents
- 54103 418
Armstrong Creek (54103)
418 residents
What this shows Among its immediate neighbors, ZIP 54541 ranks the most populous - useful context the national average alone can't give.
ZIP 54541 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54541
Laona (54541)
$63,438 median income
- 54103
Armstrong Creek (54103)
$57,604 median income
- 54566
Wabeno (54566)
$56,250 median income
What this shows By household income, ZIP 54541 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54541, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,552 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Forest County
Related Areas
Frequently Asked Questions
What county is ZIP code 54541 in?
ZIP code 54541 (Laona) is located in Forest County, Wisconsin. Forest County contains multiple ZIP codes, see the full list at /counties/forest-wi.
What is the population of ZIP code 54541?
ZIP code 54541 in Laona, WI has a population of 1,552 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54541?
The median household income in ZIP 54541 is $63,438, which is 17% below the national average of $76,288.
What is the average home value in ZIP 54541?
The median home value in ZIP 54541 is $193,800, which is 30% below the national average of $278,155.
What is the demographic makeup of ZIP 54541?
The largest racial group in ZIP 54541 is White at 84.4%. Hispanic or Latino residents make up 3.9% of the population.
How many businesses are in ZIP code 54541?
ZIP code 54541 has 38 business establishments employing approximately 324 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54541?
The top industries by establishment count in ZIP 54541 are: Retail trade (6), Transportation and warehousing (6), Agriculture, forestry, fishing and hunting (5). There are 8 industry sectors represented in total.
What is the education level in ZIP code 54541?
In ZIP code 54541, 53.8% of residents aged 25+ have a high school diploma or higher, and 18.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54541?
The mean commute time for workers in ZIP code 54541 is 24.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54541?
In ZIP code 54541, approximately 86.6% of occupied housing units are owner-occupied and 13.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54541?
The poverty rate in ZIP code 54541 is 23.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54541's numbers, next.
- See how ZIP 54541 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Laona, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.