PlainZIP

Viroqua, WI · standard

ZIP Code 54665

Vernon County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

8,427
19/sq mi
$72,093
Median income
$228,200
Median home value
31.1%
Bachelor's or higher

The verdict

Viroqua pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 50%
household income, US ZIPs
Top 48%
home value, US ZIPs
19
people per sq mi
76%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54665 against every reporting US ZIP.

ZIP code 54665 is classified by USPS as a standard delivery area and covers roughly 455.5 square miles in Viroqua, Vernon County, Wisconsin. The area is home to 8,427 residents, producing a population density of 19 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54665 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54665 sits at $72,093 (8% below the Wisconsin average), while per-capita income is $41,860. The poverty rate stands at 9.4% and the unemployment rate at 2.3%. On housing, the median home value is $228,200 (8% below the state average) with median rent at $842 per month, and 75.6% of occupied units are owner-occupied, a direct signal of whether 54665 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 31.1% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 21 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Vernon County, so you can benchmark 54665 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54665

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54665.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54665, Viroqua, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

8,427

Population

455.5

Area (sq mi)

19

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54665?

42.3

Median Age

50.5%

Male

49.5%

Female

0.4%

Foreign-Born

White 94.1%
African American 0.3%
Asian 0.0%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.3%
Hispanic or Latino 1.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$72,093

Median Household Income

-8% vs state

$41,860

Per Capita Income

9.4%

Poverty Rate

2.3%

Unemployment Rate

21.2 min

Mean Commute Time

How ZIP 54665 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$72,093 Top 50% higher than 50% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 60.6%
Bachelor's Degree or Higher 31.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,009

Total Housing Units

3,740

Occupied Units

269

Vacant Units

2.30

Avg Household Size

Occupancy Type

Owner 75.6%
Renter 24.4%

$228,200

Median Home Value

-8% vs state

$842

Median Rent

1968

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+8.6%

YoY Change (2024)

295

HPI Index (2000 = 100)

+195%

Total Change Since 2000

Home values in ZIP 54665 have increased 8.6% over the past year (2024). Since 2000, this ZIP has seen +195% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.5% 179
2021 +9.5% 196
2022 +11.4% 218
2023 +24.8% 272
2024 +8.6% 295

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 281 business establishments in ZIP 54665, employing approximately 3,244 people with a combined annual payroll of $139,601,000.

281

Businesses

3,244

Employees

$139.6M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 43 15.3%
Health care and social assistance 37 13.2%
Other services (except public administration) 35 12.5%
Construction 31 11.0%
Accommodation and food services 26 9.3%
Professional, scientific, and technical services 18 6.4%
Manufacturing 16 5.7%
Finance and insurance 16 5.7%
Transportation and warehousing 11 3.9%
Arts, entertainment, and recreation 10 3.6%
Information 9 3.2%
Wholesale trade 7 2.5%
Educational services 7 2.5%
Real estate and rental and leasing 6 2.1%
Administrative and support and waste management and remediation services 5 1.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54665 vs 54667 →

ZIP Code City Population Distance
54667 Westby, WI 4,599 10.2 mi

More ZIP Codes in Vernon County

54667 standard
Westby, WI
Pop: 4,599
54634 standard
Hillsboro, WI
Pop: 4,258
54658 standard
Stoddard, WI
Pop: 2,501
54639 standard
La Farge, WI
Pop: 2,397
54623 standard
Coon Valley, WI
Pop: 1,930
54624 standard
De Soto, WI
Pop: 1,383

Related Areas

Vernon County Viroqua, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54665 in? ▼
ZIP code 54665 (Viroqua) is located in Vernon County, Wisconsin. Vernon County contains multiple ZIP codes, see the full list at /counties/vernon-wi.
What is the population of ZIP code 54665? ▼
ZIP code 54665 in Viroqua, WI has a population of 8,427 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54665? ▼
The median household income in ZIP 54665 is $72,093, which is 5% below the national average of $76,288.
What is the average home value in ZIP 54665? ▼
The median home value in ZIP 54665 is $228,200, which is 18% below the national average of $278,155.
What is the demographic makeup of ZIP 54665? ▼
The largest racial group in ZIP 54665 is White at 94.1%. Hispanic or Latino residents make up 1.6% of the population.
How many businesses are in ZIP code 54665? ▼
ZIP code 54665 has 281 business establishments employing approximately 3,244 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54665? ▼
The top industries by establishment count in ZIP 54665 are: Retail trade (43), Health care and social assistance (37), Other services (except public administration) (35). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 54665? ▼
According to the FHFA House Price Index, home values in ZIP 54665 increased by 8.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 195%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54665? ▼
In ZIP code 54665, 60.6% of residents aged 25+ have a high school diploma or higher, and 31.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54665? ▼
The mean commute time for workers in ZIP code 54665 is 21.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54665? ▼
In ZIP code 54665, approximately 75.6% of occupied housing units are owner-occupied and 24.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54665? ▼
The poverty rate in ZIP code 54665 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Viroqua, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.