Residential delivery area · Wisconsin
ZIP Code 54723: Bay City, WI
ZIP code 54723 uses the postal name Bay City, Wisconsin and lies entirely in Pierce County (Census 2020 ZIP-county file). About 970 people live there (Census Bureau, ACS 2020-2024). Median household income is $81,875 (Census Bureau, ACS 2020-2024). By Census place, 2% of its land lies in Bay City; 98% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Bay City · its only residential ZIP
- County
- Pierce County
- Census places
- Bay City
- Metro area
- Minneapolis-St. Paul-Bloomington, MN-WI
- House district
- WI-3 119th Congress
- State
- Wisconsin
- Time zone
- Central
- Land area
- 32.6 sq mi · 30 people per sq mi
Where is ZIP code 54723?
54723 centers on 44.611°, -92.419° and covers 32.6 square miles of land plus 6.4 of water. It borders 4 ZIP codes: 54750, 54011, 54014, 55066.
The map draws ZIP code areas only. For the streets inside 54723, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 54723 compare with the rest of Pierce County?
| Measure | 54723 | In Pierce County | In WI |
|---|---|---|---|
| People (ACS 2020-2024) | 973 | 12th of 13 | 634th of 783 |
| Median household income | $82k | not ranked | not ranked |
| Median home value | $185k | not ranked | not ranked |
54723's income and home value are not ranked: it has fewer than 1,000 residents (973). Rankings use ZIP codes of 1,000 or more people living in households, with margins at most 25% of the figure.
It is denser than 33% of U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 54723?
The 2020 Census counted 1,177 people in 54723; the ACS, which samples households over 2020-2024, estimates 973. Between the 2010 and 2020 censuses its population fell 1.2% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 973±113 (90% margin)
- 2020 Census count
- 1,177−1.2% since 2010 (1,191)
- Households
- 409
- Median age
- 48.6
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 54723?
Of the 973 people the ACS estimates in 54723, 16.1% are under 18 and 20.9% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (96.0%).
- Under 1816.1%
- 18 to 6463.0%
- 65 and older20.9%
- White, not Hispanic96.0%
- Other or two or more3.0%
- Asian, not Hispanic0.6%
- Hispanic or Latino0.4%
- Black, not Hispanic0.0%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 54723 earn?
Median household income is $81,875 (ACS 2020-2024). It is not measurably different from 2015-2019 ($82,822 in 2024 dollars): the change is within the surveys' margins of error.
- Median household income
- $81,875±$12,425
- Income per person
- $42,143
- Below the poverty line
- 4.0%
- Unemployed (of the labor force)
- 1.4%
- Adults 25+ with a bachelor's degree
- 13.5%
- Adjusted gross income per tax return, 2022
- $84,181640 returns; wages 57% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 54723?
FHFA's house price index for 54723, built from repeat sales and appraisals of the same homes, rose 115% from 2015 to 2025 and rose 53% from 2020 to 2025, and moved +11.3% in 2025.
- Median home value (owners' estimate)
- $185,000
- Median gross rent
- $1,066
- Homes owned by their occupants
- 83.6%
- Housing units
- 449
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 54723?
18 business establishments had a location in this ZIP code in 2023, 4 more than in 2018; the most are in construction (ZIP Code Business Patterns).
- Construction5
- Accommodation and food services4
- Transportation and warehousing3
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 54723?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 54750 | Maiden Rock | 1,047 | $94k | 6.8 mi |
| 54011 | Ellsworth | 7,054 | $103k | 7.8 mi |
| 54014 | Hager City | 2,026 | $102k | 8.0 mi |
| 55066 | Red Wing, MN | 19,226 | $74k | 9.0 mi |
| 55026 | Frontenac, MN | 470 | $97k | 7.4 mi (near) |
| 54769 | Stockholm | 515 | $78k | 11.8 mi (near) |
| 54761 | Plum City | 1,149 | $76k | 11.9 mi (near) |
| 54003 | Beldenville | 1,065 | $94k | 12.0 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.