Bay City, WI · standard
ZIP Code 54723
Pierce County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,191
- 15/sq mi
- $81,875
- Median income
- $185,000
- Median home value
- 13.5%
- Bachelor's or higher
The verdict
Bay City pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 36%
- household income, US ZIPs
- 39th pct
- home value, US ZIPs
- 15
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54723 against every reporting US ZIP.
ZIP code 54723 is classified by USPS as a standard delivery area and covers roughly 79.4 square miles in Bay City, Pierce County, Wisconsin. The area is home to 1,191 residents, producing a population density of 15 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54723 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54723 sits at $81,875 (5% above the Wisconsin average), while per-capita income is $42,143. The poverty rate stands at 4.0% and the unemployment rate at 1.4%. On housing, the median home value is $185,000 (26% below the state average) with median rent at $1,066 per month, and 83.6% of occupied units are owner-occupied, a direct signal of whether 54723 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 13.5% of adults hold a bachelor's degree or higher, the median age is 48.6, and the average commute is 28 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pierce County, so you can benchmark 54723 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54723
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54723.
- Construction
Construction
5 establishments
- Accommodation and food services
Accommodation and food services
4 establishments
- Transportation and warehousing
Transportation and warehousing
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54723, Bay City, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
1,191
Population
79.4
Area (sq mi)
15
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54723?
48.6
Median Age
50.7%
Male
49.3%
Female
0.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$81,875
Median Household Income
+5% vs state
$42,143
Per Capita Income
4.0%
Poverty Rate
1.4%
Unemployment Rate
28.4 min
Mean Commute Time
How ZIP 54723 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$81,875 Top 36% higher than 64% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
449
Total Housing Units
409
Occupied Units
40
Vacant Units
2.38
Avg Household Size
Occupancy Type
$185,000
Median Home Value
-26% vs state
$1,066
Median Rent
1976
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 18 business establishments in ZIP 54723, employing approximately 185 people with a combined annual payroll of $11,470,000.
18
Businesses
185
Employees
$11.5M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 5 | 27.8% |
| Accommodation and food services | 4 | 22.2% |
| Transportation and warehousing | 3 | 16.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54723 vs 54011 →
ZIP 54723 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 55066
Red Wing (55066)
18,564 residents
- 54011 6,819
Ellsworth (54011)
6,819 residents
- 54014 2,232
Hager City (54014)
2,232 residents
- 54723 1,191
Bay City (54723)
1,191 residents
- 54750 1,062
Maiden Rock (54750)
1,062 residents
- 55026 455
Frontenac (55026)
455 residents
What this shows Among its immediate neighbors, ZIP 54723 ranks #4 by population — useful context the national average alone can't give.
ZIP 54723 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54011
Ellsworth (54011)
$102,636 median income
- 54014
Hager City (54014)
$101,667 median income
- 55026
Frontenac (55026)
$96,667 median income
- 54750
Maiden Rock (54750)
$93,750 median income
- 54723
Bay City (54723)
$81,875 median income
- 55066
Red Wing (55066)
$73,584 median income
What this shows By household income, ZIP 54723 ranks #5 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Pierce County
Related Areas
Frequently Asked Questions
What county is ZIP code 54723 in? ▼
What is the population of ZIP code 54723? ▼
What is the median household income in ZIP 54723? ▼
What is the average home value in ZIP 54723? ▼
What is the demographic makeup of ZIP 54723? ▼
How many businesses are in ZIP code 54723? ▼
What are the main industries in ZIP code 54723? ▼
What is the education level in ZIP code 54723? ▼
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What percentage of residents own vs. rent in ZIP 54723? ▼
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ZIP Code Research Guides
Official Data Resources for Bay City, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.