Bay City, WI · standard

ZIP Code 54723

Pierce County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,191
15/sq mi
$81,875
Median income
$185,000
Median home value
13.5%
Bachelor's or higher

The verdict

Bay City pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.

Top 36%
household income, US ZIPs
39th pct
home value, US ZIPs
15
people per sq mi
84%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54723 against every reporting US ZIP.

ZIP code 54723 is classified by USPS as a standard delivery area and covers roughly 79.4 square miles in Bay City, Pierce County, Wisconsin. The area is home to 1,191 residents, producing a population density of 15 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54723 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54723 sits at $81,875 (5% above the Wisconsin average), while per-capita income is $42,143. The poverty rate stands at 4.0% and the unemployment rate at 1.4%. On housing, the median home value is $185,000 (26% below the state average) with median rent at $1,066 per month, and 83.6% of occupied units are owner-occupied, a direct signal of whether 54723 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 13.5% of adults hold a bachelor's degree or higher, the median age is 48.6, and the average commute is 28 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pierce County, so you can benchmark 54723 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54723

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54723.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54723, Bay City, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

1,191

Population

79.4

Area (sq mi)

15

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54723?

48.6

Median Age

50.7%

Male

49.3%

Female

0.8%

Foreign-Born

White 96.1%
African American 0.0%
Asian 0.6%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.0%
Hispanic or Latino 0.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$81,875

Median Household Income

+5% vs state

$42,143

Per Capita Income

4.0%

Poverty Rate

1.4%

Unemployment Rate

28.4 min

Mean Commute Time

How ZIP 54723 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$81,875 Top 36% higher than 64% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.5%
Bachelor's Degree or Higher 13.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

449

Total Housing Units

409

Occupied Units

40

Vacant Units

2.38

Avg Household Size

Occupancy Type

Owner 83.6%
Renter 16.4%

$185,000

Median Home Value

-26% vs state

$1,066

Median Rent

1976

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 18 business establishments in ZIP 54723, employing approximately 185 people with a combined annual payroll of $11,470,000.

18

Businesses

185

Employees

$11.5M

Annual Payroll

3

Industry Sectors

Industry Establishments % of Total
Construction 5 27.8%
Accommodation and food services 4 22.2%
Transportation and warehousing 3 16.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54723 vs 54011 →

ZIP 54723 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54723 ranks #4 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54723 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54723 ranks #5 of 6 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54011 Ellsworth, WI 6,819 7.5 mi
54750 Maiden Rock, WI 1,062 6.8 mi
55026 Frontenac, MN 455 7.0 mi
54014 Hager City, WI 2,232 7.1 mi
55066 Red Wing, MN 18,564 8.4 mi

More ZIP Codes in Pierce County

Frequently Asked Questions

What county is ZIP code 54723 in?
ZIP code 54723 (Bay City) is located in Pierce County, Wisconsin. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wi.
What is the population of ZIP code 54723?
ZIP code 54723 in Bay City, WI has a population of 1,191 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54723?
The median household income in ZIP 54723 is $81,875, which is 7% above the national average of $76,288.
What is the average home value in ZIP 54723?
The median home value in ZIP 54723 is $185,000, which is 33% below the national average of $278,155.
What is the demographic makeup of ZIP 54723?
The largest racial group in ZIP 54723 is White at 96.1%. Hispanic or Latino residents make up 0.4% of the population.
How many businesses are in ZIP code 54723?
ZIP code 54723 has 18 business establishments employing approximately 185 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54723?
The top industries by establishment count in ZIP 54723 are: Construction (5), Accommodation and food services (4), Transportation and warehousing (3). There are 3 industry sectors represented in total.
What is the education level in ZIP code 54723?
In ZIP code 54723, 59.5% of residents aged 25+ have a high school diploma or higher, and 13.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54723?
The mean commute time for workers in ZIP code 54723 is 28.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54723?
In ZIP code 54723, approximately 83.6% of occupied housing units are owner-occupied and 16.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54723?
The poverty rate in ZIP code 54723 is 4.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Bay City, WI

Verify and explore additional data for this area using these official government sources.