Plum City, WI · standard
ZIP Code 54761
Pierce County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,216
- 12/sq mi Low-density area
- $75,536
- Median income Near-median income area
- $203,800
- Median home value Near-median home value
- 16.5%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Plum City pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 44%
- household income, US ZIPs
- 44th pct
- home value, US ZIPs
- 12
- people per sq mi
- 73%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54761 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54761 (Plum City, WI) rose +12.3% from 2023 to 2024.
ZIP code 54761 is a sparsely populated ZIP (a standard USPS delivery area) in Plum City, Pierce County, Wisconsin, home to just 1,216 residents across 105.7 square miles, a density of 12 people per square mile, in the Chicago time zone.
ZIP 54761 lands in the middle-income range, with a median household income of $75,536 (3% below the average Wisconsin ZIP), while per-capita income is $35,975. The poverty rate is 10.1%, with unemployment at 4.9%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $203,800 (18% below the average Wisconsin ZIP), and median rent is $792; owner occupancy is 72.7%.
Educational attainment sits below the national norm: 16.5% of adults hold a bachelor's degree or higher, the median age is 37.5, and the average commute is 41 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Pierce County, so 54761 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54761
Top 5 sectors by establishment count in Plum City, WI
Which industries have the most business establishments in ZIP 54761.
- Transportation and warehousing
Transportation and warehousing
5 establishments
- Other services (except public administration)
Other services (except public administration)
4 establishments
- Construction
Construction
3 establishments
- Retail trade
Retail trade
3 establishments
- Health care and social assistance
Health care and social assistance
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54761, Plum City, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,216
Population
105.7
Area (sq mi)
12
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54761?
37.5
Median Age
53.3%
Male
46.7%
Female
5.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$75,536
Median Household Income
-3% vs state ZIP avg
$35,975
Per Capita Income
10.1%
Poverty Rate
4.9%
Unemployment Rate
40.6 min
Mean Commute Time
How ZIP 54761 ranks among Wisconsin ZIPs
Plum City, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$75,536 Top 49% higher than 51% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
477housing units
477
Total Housing Units
439
Occupied Units
38
Vacant Units
2.51
Avg Household Size
Occupancy Type
$203,800
Median Home Value
-18% vs state ZIP avg
$792
Median Rent
1956
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 25 business establishments in ZIP 54761, employing approximately 204 people with a combined annual payroll of $5,619,000.
25
Businesses
204
Employees
$5.6M
Annual Payroll
5
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Transportation and warehousing | 5 | 20.0% |
| Other services (except public administration) | 4 | 16.0% |
| Construction | 3 | 12.0% |
| Retail trade | 3 | 12.0% |
| Health care and social assistance | 3 | 12.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54761 vs 54721 →
ZIP 54761 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54740
Elmwood (54740)
2,056 residents
- 54759
Pepin (54759)
1,533 residents
- 54721
Arkansaw (54721)
1,373 residents
- 54761
Plum City (54761)
1,216 residents
- 54750
Maiden Rock (54750)
1,062 residents
- 54769 502
Stockholm (54769)
502 residents
What this shows Among its immediate neighbors, ZIP 54761 ranks #4 by population - useful context the national average alone can't give.
ZIP 54761 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54750
Maiden Rock (54750)
$93,750 median income
- 54759
Pepin (54759)
$80,750 median income
- 54740
Elmwood (54740)
$79,387 median income
- 54769
Stockholm (54769)
$78,125 median income
- 54761
Plum City (54761)
$75,536 median income
- 54721
Arkansaw (54721)
$75,305 median income
What this shows By household income, ZIP 54761 ranks #5 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54761, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,216 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Pierce County
Related Areas
Frequently Asked Questions
What county is ZIP code 54761 in?
ZIP code 54761 (Plum City) is located in Pierce County, Wisconsin. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wi.
What is the population of ZIP code 54761?
ZIP code 54761 in Plum City, WI has a population of 1,216 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54761?
The median household income in ZIP 54761 is $75,536, which is 1% below the national average of $76,288.
What is the average home value in ZIP 54761?
The median home value in ZIP 54761 is $203,800, which is 27% below the national average of $278,155.
What is the demographic makeup of ZIP 54761?
The largest racial group in ZIP 54761 is White at 93.2%. Hispanic or Latino residents make up 6.0% of the population.
How many businesses are in ZIP code 54761?
ZIP code 54761 has 25 business establishments employing approximately 204 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54761?
The top industries by establishment count in ZIP 54761 are: Transportation and warehousing (5), Other services (except public administration) (4), Construction (3). There are 5 industry sectors represented in total.
What is the education level in ZIP code 54761?
In ZIP code 54761, 59.5% of residents aged 25+ have a high school diploma or higher, and 16.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54761?
The mean commute time for workers in ZIP code 54761 is 40.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54761?
In ZIP code 54761, approximately 72.7% of occupied housing units are owner-occupied and 27.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54761?
The poverty rate in ZIP code 54761 is 10.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54761's numbers, next.
- See how ZIP 54761 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Plum City, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.