PlainZIP

Plum City, WI · standard

ZIP Code 54761

Pierce County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,216
12/sq mi
$75,536
Median income
$203,800
Median home value
16.5%
Bachelor's or higher

The verdict

Plum City pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.

Top 44%
household income, US ZIPs
44th pct
home value, US ZIPs
12
people per sq mi
73%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54761 against every reporting US ZIP.

ZIP code 54761 is a sparsely populated ZIP (a standard USPS delivery area) in Plum City, Pierce County, Wisconsin, home to just 1,216 residents across 105.7 square miles, a density of 12 people per square mile, in the Chicago time zone.

ZIP 54761 lands in the middle-income range, with a median household income of $75,536 (3% below the Wisconsin average), while per-capita income is $35,975. Poverty here runs at 10.1%, with unemployment measured at 4.9%. The typical home here is valued at $203,800 (18% below the state average); renters pay a median of $792 monthly, and 72.7% of units are owner-occupied.

Educational attainment sits below the national norm: 16.5% of adults hold a bachelor's degree or higher, the median age is 37.5, and the average commute is 41 minutes. A geography-based comparison follows: 5 ZIP codes within about 10 miles of 54761, plus 6 more within Pierce County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54761

Top 5 sectors by establishment count in Plum City, WI

Which industries have the most business establishments in ZIP 54761.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54761, Plum City, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,216

Population

105.7

Area (sq mi)

12

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54761?

37.5

Median Age

53.3%

Male

46.7%

Female

5.0%

Foreign-Born

White 93.2%
African American 0.0%
Asian 0.2%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.7%
Hispanic or Latino 6.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$75,536

Median Household Income

-3% vs state

$35,975

Per Capita Income

10.1%

Poverty Rate

4.9%

Unemployment Rate

40.6 min

Mean Commute Time

How ZIP 54761 ranks nationally

Plum City, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$75,536 Top 44% higher than 56% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.5%
Bachelor's Degree or Higher 16.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

477

Total Housing Units

439

Occupied Units

38

Vacant Units

2.51

Avg Household Size

Occupancy Type

Owner 72.7%
Renter 27.3%

$203,800

Median Home Value

-18% vs state

$792

Median Rent

1956

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 25 business establishments in ZIP 54761, employing approximately 204 people with a combined annual payroll of $5,619,000.

25

Businesses

204

Employees

$5.6M

Annual Payroll

5

Industry Sectors

Industry Establishments % of Total
Transportation and warehousing 5 20.0%
Other services (except public administration) 4 16.0%
Construction 3 12.0%
Retail trade 3 12.0%
Health care and social assistance 3 12.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54761 vs 54721 →

ZIP 54761 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54761 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54761 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54761 ranks #5 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54721 Arkansaw, WI 1,373 5.4 mi
54750 Maiden Rock, WI 1,062 5.7 mi
54740 Elmwood, WI 2,056 7.9 mi
54769 Stockholm, WI 502 8.5 mi
54759 Pepin, WI 1,533 10.3 mi

More ZIP Codes in Pierce County

54022 standard
River Falls, WI
Pop: 22,358
54011 standard
Ellsworth, WI
Pop: 6,819
54021 standard
Prescott, WI
Pop: 6,622
54767 standard
Spring Valley, WI
Pop: 3,221
54014 standard
Hager City, WI
Pop: 2,232
54740 standard
Elmwood, WI
Pop: 2,056

Related Areas

Pierce County Plum City, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54761 in? ▼
ZIP code 54761 (Plum City) is located in Pierce County, Wisconsin. Pierce County contains multiple ZIP codes, see the full list at /counties/pierce-wi.
What is the population of ZIP code 54761? ▼
ZIP code 54761 in Plum City, WI has a population of 1,216 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54761? ▼
The median household income in ZIP 54761 is $75,536, which is 1% below the national average of $76,288.
What is the average home value in ZIP 54761? ▼
The median home value in ZIP 54761 is $203,800, which is 27% below the national average of $278,155.
What is the demographic makeup of ZIP 54761? ▼
The largest racial group in ZIP 54761 is White at 93.2%. Hispanic or Latino residents make up 6.0% of the population.
How many businesses are in ZIP code 54761? ▼
ZIP code 54761 has 25 business establishments employing approximately 204 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54761? ▼
The top industries by establishment count in ZIP 54761 are: Transportation and warehousing (5), Other services (except public administration) (4), Construction (3). There are 5 industry sectors represented in total.
What is the education level in ZIP code 54761? ▼
In ZIP code 54761, 59.5% of residents aged 25+ have a high school diploma or higher, and 16.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54761? ▼
The mean commute time for workers in ZIP code 54761 is 40.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54761? ▼
In ZIP code 54761, approximately 72.7% of occupied housing units are owner-occupied and 27.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54761? ▼
The poverty rate in ZIP code 54761 is 10.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.