Elmwood, WI · standard
ZIP Code 54740
Pierce County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,056
- 9/sq mi
- $79,387
- Median income
- $239,700
- Median home value
- 24.7%
- Bachelor's or higher
The verdict
Elmwood pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 39%
- household income, US ZIPs
- Top 45%
- home value, US ZIPs
- 9
- people per sq mi
- 78%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54740 against every reporting US ZIP.
ZIP code 54740 is classified by USPS as a standard delivery area and covers roughly 236.3 square miles in Elmwood, Pierce County, Wisconsin. The area is home to 2,056 residents, producing a population density of 9 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54740 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54740 sits at $79,387 (2% above the Wisconsin average), while per-capita income is $39,620. The poverty rate stands at 7.0% and the unemployment rate at 1.7%. On housing, the median home value is $239,700 (4% below the state average) with median rent at $860 per month, and 77.9% of occupied units are owner-occupied, a direct signal of whether 54740 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 24.7% of adults hold a bachelor's degree or higher, the median age is 44.2, and the average commute is 34 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pierce County, so you can benchmark 54740 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54740
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54740.
- Retail trade
Retail trade
6 establishments
- Construction
Construction
5 establishments
- Health care and social assistance
Health care and social assistance
5 establishments
- Transportation and warehousing
Transportation and warehousing
4 establishments
- Finance and insurance
Finance and insurance
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54740, Elmwood, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
2,056
Population
236.3
Area (sq mi)
9
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54740?
44.2
Median Age
51.5%
Male
48.5%
Female
0.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$79,387
Median Household Income
+2% vs state
$39,620
Per Capita Income
7.0%
Poverty Rate
1.7%
Unemployment Rate
33.9 min
Mean Commute Time
How ZIP 54740 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$79,387 Top 39% higher than 61% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
792
Total Housing Units
723
Occupied Units
69
Vacant Units
2.39
Avg Household Size
Occupancy Type
$239,700
Median Home Value
-4% vs state
$860
Median Rent
1963
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+11.2%
YoY Change (2024)
196
HPI Index (2000 = 100)
+96%
Total Change Since 2000
Home values in ZIP 54740 have increased 11.2% over the past year (2024). Since 2000, this ZIP has seen +96% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2019 | -1.7% | 144 |
| 2020 | +3.7% | 150 |
| 2021 | +14.1% | 171 |
| 2022 | +11.2% | 190 |
| 2024 | — | 196 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 38 business establishments in ZIP 54740, employing approximately 412 people with a combined annual payroll of $17,422,000.
38
Businesses
412
Employees
$17.4M
Annual Payroll
7
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 6 | 15.8% |
| Construction | 5 | 13.2% |
| Health care and social assistance | 5 | 13.2% |
| Transportation and warehousing | 4 | 10.5% |
| Finance and insurance | 3 | 7.9% |
| Accommodation and food services | 3 | 7.9% |
| Other services (except public administration) | 3 | 7.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54740 vs 54761 →
ZIP 54740 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54767
Spring Valley (54767)
3,221 residents
- 54740
Elmwood (54740)
2,056 residents
- 54721
Arkansaw (54721)
1,373 residents
- 54761 1,216
Plum City (54761)
1,216 residents
- 54750 1,062
Maiden Rock (54750)
1,062 residents
What this shows Among its immediate neighbors, ZIP 54740 ranks #2 by population — useful context the national average alone can't give.
ZIP 54740 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54750
Maiden Rock (54750)
$93,750 median income
- 54767
Spring Valley (54767)
$83,917 median income
- 54740
Elmwood (54740)
$79,387 median income
- 54761
Plum City (54761)
$75,536 median income
- 54721
Arkansaw (54721)
$75,305 median income
What this shows By household income, ZIP 54740 ranks #3 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Pierce County
Related Areas
Frequently Asked Questions
What county is ZIP code 54740 in? ▼
What is the population of ZIP code 54740? ▼
What is the median household income in ZIP 54740? ▼
What is the average home value in ZIP 54740? ▼
What is the demographic makeup of ZIP 54740? ▼
How many businesses are in ZIP code 54740? ▼
What are the main industries in ZIP code 54740? ▼
How have home values changed in ZIP code 54740? ▼
What is the education level in ZIP code 54740? ▼
What is the average commute time in ZIP 54740? ▼
What percentage of residents own vs. rent in ZIP 54740? ▼
What is the poverty rate in ZIP code 54740? ▼
ZIP Code Research Guides
Official Data Resources for Elmwood, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.