Ashland, WI · standard
ZIP Code 54806
Ashland County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 11,810
- 17/sq mi
- $64,864
- Median income
- $185,800
- Median home value
- 27.4%
- Bachelor's or higher
National ZIP placement
Ashland pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 38th pct
- household income, US ZIPs
- 40th pct
- home value, US ZIPs
- 17
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54806 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54806 (Ashland, WI) rose +6.8% from 2023 to 2024. The all-transactions index moved from 220.5 in 2023 to 235.5 in 2024 (2000 = 100).
ZIP code 54806 is a mid-sized community (a standard USPS delivery area) in Ashland, Ashland County, Wisconsin, home to 11,810 residents across 686.6 square miles, a density of 17 people per square mile, in the Chicago time zone.
ZIP 54806 reports a modest median household income of $64,864 (17% below the average Wisconsin ZIP), while per-capita income is $34,613. The poverty rate is 13.9%, with unemployment at 3.7%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $185,800 (25% below the average Wisconsin ZIP), and median rent is $763; owner occupancy is 70.9%.
Educational attainment sits below the national norm: 27.4% of adults hold a bachelor's degree or higher, the median age is 41.2, and the average commute is 15 minutes. No nearby ZIP peer set is available for this delivery area, so the Wisconsin and national benchmarks above are the appropriate context for 54806.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54806
Top 5 sectors by establishment count in Ashland, WI
Which industries have the most business establishments in ZIP 54806.
- Retail trade
Retail trade
73 establishments
- Health care and social assistance
Health care and social assistance
51 establishments
- Accommodation and food services
Accommodation and food services
48 establishments
- Construction
Construction
41 establishments
- Other services (except public administration)
Other services (except public administration)
39 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54806, Ashland, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
11,810
Population
686.6
Area (sq mi)
17
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54806?
41.2
Median Age
52.3%
Male
47.7%
Female
2.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$64,864
Median Household Income
-17% vs state ZIP avg
$34,613
Per Capita Income
13.9%
Poverty Rate
3.7%
Unemployment Rate
15.1 min
Mean Commute Time
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
5,510housing units
5,510
Total Housing Units
4,852
Occupied Units
658
Vacant Units
2.29
Avg Household Size
Occupancy Type
$185,800
Median Home Value
-25% vs state ZIP avg
$763
Median Rent
1966
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.8%
YoY Change (2024)
236
HPI Index (2000 = 100)
+136%
Total Change Since 2000
Home values in ZIP 54806 have increased 6.8% over the past year (2024). Since 2000, this ZIP has seen +136% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.2% | 155 |
| 2021 | +8.2% | 167 |
| 2022 | +18.6% | 199 |
| 2023 | +11.0% | 221 |
| 2024 | +6.8% | 236 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 383 business establishments in ZIP 54806, employing approximately 5,484 people with a combined annual payroll of $288,640,000.
383
Businesses
5,484
Employees
$288.6M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 73 | 19.1% |
| Health care and social assistance | 51 | 13.3% |
| Accommodation and food services | 48 | 12.5% |
| Construction | 41 | 10.7% |
| Other services (except public administration) | 39 | 10.2% |
| Professional, scientific, and technical services | 23 | 6.0% |
| Administrative and support and waste management and remediation services | 23 | 6.0% |
| Finance and insurance | 22 | 5.7% |
| Manufacturing | 16 | 4.2% |
| Transportation and warehousing | 15 | 3.9% |
| Real estate and rental and leasing | 8 | 2.1% |
| Information | 6 | 1.6% |
| Wholesale trade | 5 | 1.3% |
| Agriculture, forestry, fishing and hunting | 4 | 1.0% |
| Educational services | 3 | 0.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54806, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (11,810 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.