Washburn, WI · standard
ZIP Code 54891
Bayfield County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,389
- 18/sq mi
- $70,536
- Median income
- $208,800
- Median home value
- 41.0%
- Bachelor's or higher
The verdict
Washburn pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 47th pct
- household income, US ZIPs
- 46th pct
- home value, US ZIPs
- 18
- people per sq mi
- 77%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54891 against every reporting US ZIP.
ZIP code 54891 is classified by USPS as a standard delivery area and covers roughly 190.4 square miles in Washburn, Bayfield County, Wisconsin. The area is home to 3,389 residents, producing a population density of 18 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54891 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54891 sits at $70,536 (10% below the Wisconsin average), while per-capita income is $39,557. The poverty rate stands at 6.3% and the unemployment rate at 3.2%. On housing, the median home value is $208,800 (16% below the state average) with median rent at $825 per month, and 77.1% of occupied units are owner-occupied, a direct signal of whether 54891 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 41.0% of adults hold a bachelor's degree or higher, the median age is 50.8, and the average commute is 18 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Bayfield County, so you can benchmark 54891 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54891
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54891.
- Accommodation and food services
Accommodation and food services
19 establishments
- Retail trade
Retail trade
15 establishments
- Construction
Construction
12 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Health care and social assistance
Health care and social assistance
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54891, Washburn, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
3,389
Population
190.4
Area (sq mi)
18
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54891?
50.8
Median Age
49.6%
Male
50.4%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,536
Median Household Income
-10% vs state
$39,557
Per Capita Income
6.3%
Poverty Rate
3.2%
Unemployment Rate
17.8 min
Mean Commute Time
How ZIP 54891 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$70,536 47th percentile higher than 47% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,761
Total Housing Units
1,464
Occupied Units
297
Vacant Units
2.19
Avg Household Size
Occupancy Type
$208,800
Median Home Value
-16% vs state
$825
Median Rent
1977
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+30.4%
YoY Change (2024)
238
HPI Index (2000 = 100)
+138%
Total Change Since 2000
Home values in ZIP 54891 have increased 30.4% over the past year (2024). Since 2000, this ZIP has seen +138% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2019 | +4.2% | 145 |
| 2020 | +2.9% | 149 |
| 2021 | +10.7% | 165 |
| 2022 | +30.4% | 215 |
| 2024 | — | 238 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 97 business establishments in ZIP 54891, employing approximately 557 people with a combined annual payroll of $19,381,000.
97
Businesses
557
Employees
$19.4M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 19 | 19.6% |
| Retail trade | 15 | 15.5% |
| Construction | 12 | 12.4% |
| Other services (except public administration) | 12 | 12.4% |
| Health care and social assistance | 10 | 10.3% |
| Professional, scientific, and technical services | 6 | 6.2% |
| Finance and insurance | 5 | 5.2% |
| Manufacturing | 4 | 4.1% |
| Arts, entertainment, and recreation | 4 | 4.1% |
| Administrative and support and waste management and remediation services | 3 | 3.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54891 vs 54827 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 54827 | Cornucopia, WI | 221 | 9.5 mi |
More ZIP Codes in Bayfield County
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Frequently Asked Questions
What county is ZIP code 54891 in? ▼
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What is the demographic makeup of ZIP 54891? ▼
How many businesses are in ZIP code 54891? ▼
What are the main industries in ZIP code 54891? ▼
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What percentage of residents own vs. rent in ZIP 54891? ▼
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ZIP Code Research Guides
Official Data Resources for Washburn, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.