Washburn, WI · standard
ZIP Code 54891
Bayfield County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,389
- 18/sq mi
- $70,536
- Median income
- $208,800
- Median home value
- 41.0%
- Bachelor's or higher
National ZIP placement
Washburn pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 47th pct
- household income, US ZIPs
- 46th pct
- home value, US ZIPs
- 18
- people per sq mi
- 77%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54891 against every reporting US ZIP.
ZIP code 54891 covers 190.4 square miles in Washburn, Bayfield County, Wisconsin (a standard USPS delivery area), with a modest 3,389 residents on file, a density of 18 people per square mile, in the Chicago time zone.
ZIP 54891 lands in the middle-income range, with a median household income of $70,536 (10% below the average Wisconsin ZIP), while per-capita income is $39,557. Both reported hardship measures are comparatively low in absolute terms: poverty is 6.3% and unemployment is 3.2%. Home values sit below the statewide ZIP benchmark: the median is $208,800 (16% below the average Wisconsin ZIP), and median rent is $825; owner occupancy is 77.1%.
A solid share of residents have a four-year degree: 41.0% of adults hold a bachelor's degree or higher, the median age is 50.8, and the average commute is 18 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Bayfield County, so 54891 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54891
Top 5 sectors by establishment count in Washburn, WI
Which industries have the most business establishments in ZIP 54891.
- Accommodation and food services
Accommodation and food services
19 establishments
- Retail trade
Retail trade
15 establishments
- Construction
Construction
12 establishments
- Other services (except public administration)
Other services (except public administration)
12 establishments
- Health care and social assistance
Health care and social assistance
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54891, Washburn, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,389
Population
190.4
Area (sq mi)
18
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54891?
50.8
Median Age
49.6%
Male
50.4%
Female
1.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$70,536
Median Household Income
-10% vs state ZIP avg
$39,557
Per Capita Income
6.3%
Poverty Rate
3.2%
Unemployment Rate
17.8 min
Mean Commute Time
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,761housing units
1,761
Total Housing Units
1,464
Occupied Units
297
Vacant Units
2.19
Avg Household Size
Occupancy Type
$208,800
Median Home Value
-16% vs state ZIP avg
$825
Median Rent
1977
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+30.4%
YoY Change (2024)
238
HPI Index (2000 = 100)
+138%
Total Change Since 2000
Home values in ZIP 54891 have increased 30.4% over the past year (2024). Since 2000, this ZIP has seen +138% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2019 | +4.2% | 145 |
| 2020 | +2.9% | 149 |
| 2021 | +10.7% | 165 |
| 2022 | +30.4% | 215 |
| 2024 | – | 238 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 97 business establishments in ZIP 54891, employing approximately 557 people with a combined annual payroll of $19,381,000.
97
Businesses
557
Employees
$19.4M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 19 | 19.6% |
| Retail trade | 15 | 15.5% |
| Construction | 12 | 12.4% |
| Other services (except public administration) | 12 | 12.4% |
| Health care and social assistance | 10 | 10.3% |
| Professional, scientific, and technical services | 6 | 6.2% |
| Finance and insurance | 5 | 5.2% |
| Manufacturing | 4 | 4.1% |
| Arts, entertainment, and recreation | 4 | 4.1% |
| Administrative and support and waste management and remediation services | 3 | 3.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54891 vs 54827 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 54827 | Cornucopia, WI | 221 | 9.5 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54891, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,389 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.