Washburn, WI · standard

ZIP Code 54891

Bayfield County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,389
18/sq mi
$70,536
Median income
$208,800
Median home value
41.0%
Bachelor's or higher

The verdict

Washburn pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

47th pct
household income, US ZIPs
46th pct
home value, US ZIPs
18
people per sq mi
77%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54891 against every reporting US ZIP.

ZIP code 54891 is classified by USPS as a standard delivery area and covers roughly 190.4 square miles in Washburn, Bayfield County, Wisconsin. The area is home to 3,389 residents, producing a population density of 18 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54891 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54891 sits at $70,536 (10% below the Wisconsin average), while per-capita income is $39,557. The poverty rate stands at 6.3% and the unemployment rate at 3.2%. On housing, the median home value is $208,800 (16% below the state average) with median rent at $825 per month, and 77.1% of occupied units are owner-occupied, a direct signal of whether 54891 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 41.0% of adults hold a bachelor's degree or higher, the median age is 50.8, and the average commute is 18 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Bayfield County, so you can benchmark 54891 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54891

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54891.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54891, Washburn, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

3,389

Population

190.4

Area (sq mi)

18

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54891?

50.8

Median Age

49.6%

Male

50.4%

Female

1.3%

Foreign-Born

White 86.4%
African American 2.2%
Asian 0.3%
American Indian or Alaska Native 3.8%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 6.9%
Hispanic or Latino 2.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$70,536

Median Household Income

-10% vs state

$39,557

Per Capita Income

6.3%

Poverty Rate

3.2%

Unemployment Rate

17.8 min

Mean Commute Time

How ZIP 54891 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$70,536 47th percentile higher than 47% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.6%
Bachelor's Degree or Higher 41.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,761

Total Housing Units

1,464

Occupied Units

297

Vacant Units

2.19

Avg Household Size

Occupancy Type

Owner 77.1%
Renter 22.9%

$208,800

Median Home Value

-16% vs state

$825

Median Rent

1977

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+30.4%

YoY Change (2024)

238

HPI Index (2000 = 100)

+138%

Total Change Since 2000

Home values in ZIP 54891 have increased 30.4% over the past year (2024). Since 2000, this ZIP has seen +138% cumulative appreciation.

Year Annual Change HPI Index
2019 +4.2% 145
2020 +2.9% 149
2021 +10.7% 165
2022 +30.4% 215
2024 238

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 97 business establishments in ZIP 54891, employing approximately 557 people with a combined annual payroll of $19,381,000.

97

Businesses

557

Employees

$19.4M

Annual Payroll

10

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 19 19.6%
Retail trade 15 15.5%
Construction 12 12.4%
Other services (except public administration) 12 12.4%
Health care and social assistance 10 10.3%
Professional, scientific, and technical services 6 6.2%
Finance and insurance 5 5.2%
Manufacturing 4 4.1%
Arts, entertainment, and recreation 4 4.1%
Administrative and support and waste management and remediation services 3 3.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54891 vs 54827 →

ZIP Code City Population Distance
54827 Cornucopia, WI 221 9.5 mi

More ZIP Codes in Bayfield County

Frequently Asked Questions

What county is ZIP code 54891 in?
ZIP code 54891 (Washburn) is located in Bayfield County, Wisconsin. Bayfield County contains multiple ZIP codes, see the full list at /counties/bayfield-wi.
What is the population of ZIP code 54891?
ZIP code 54891 in Washburn, WI has a population of 3,389 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54891?
The median household income in ZIP 54891 is $70,536, which is 8% below the national average of $76,288.
What is the average home value in ZIP 54891?
The median home value in ZIP 54891 is $208,800, which is 25% below the national average of $278,155.
What is the demographic makeup of ZIP 54891?
The largest racial group in ZIP 54891 is White at 86.4%. Hispanic or Latino residents make up 2.0% of the population.
How many businesses are in ZIP code 54891?
ZIP code 54891 has 97 business establishments employing approximately 557 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54891?
The top industries by establishment count in ZIP 54891 are: Accommodation and food services (19), Retail trade (15), Construction (12). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 54891?
According to the FHFA House Price Index, home values in ZIP 54891 increased by 30.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 138%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54891?
In ZIP code 54891, 63.6% of residents aged 25+ have a high school diploma or higher, and 41.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54891?
The mean commute time for workers in ZIP code 54891 is 17.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54891?
In ZIP code 54891, approximately 77.1% of occupied housing units are owner-occupied and 22.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54891?
The poverty rate in ZIP code 54891 is 6.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Washburn, WI

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